Diabetes Dateline
Fall 2007

NIDDK News

NIDDK-funded Video Game Touting Healthy Lifestyle Wins Award

“Escape from Diab” is a serious video-game adventure in healthy eating and exercise. It puts players inside a sci-fi action and adventure where healthy lifestyle choices are the keys to winning. To access the game, go to www.escapefromdiab.com.A kids’ video game promoting healthy eating and physical activity, funded by the National Institute of Diabetes and Digestive and Kidney Diseases (NIDDK), won a 2007 Horizon Interactive Gold Award, its fourth international honor.

“Escape from Diab,” a science fiction adventure video game, is one of two video game-based behavioral interventions supported by a $9� million NIDDK grant. Archimage, Inc., an architectural design firm that develops video games, created “Escape from Diab” and its sister title, “Nanoswarm: Invasion from Inner Space,” in collaboration with experts at the Children’s Nutritional Research Center of Houston’s Baylor College of Medicine. Both games run on Windows personal computers and have dedicated websites that feature elements of the games.

The Horizon Interactive Awards is a leading international, interactive media awards competition. The video game also was nominated for 2007 Best Youth Website in the 11th Annual Webby Awards, the top international award honoring excellence on the Internet, including websites, interactive advertising, online film and video, and mobile websites.

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NIH Publication No. 08–4562
October 2007