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We live on a finite planet and sometimes our impact on it is greater than we realize. The seemingly isolated actions we take every day—from our choice of morning beverage to our choice of business practices—are often links in a chain of unusual connections we would never have imagined. Learn more about the work of Global Markets. Change the way you think. About everything.
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Agriculture
With its deep connections to the world economy, human societies, and biodiversity, agriculture is one of the most important frontiers for conservation in ecoregions around the globe.
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Fishing
Fishing is the principal livelihood for over 200 million people around the world but since the 1950s over 90% of the worlds large fish have disappeared, whilst marine habitats have been devastated by harmful fishing practices.
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Forests
Forests play a key role in the world's environmental and economic health, but they are being asked to supply more than they can sustain over the long term. WWF works to ensure that forests are managed in a way that can meet today’s needs, while protecting and restoring their ecological integrity and production capacity for future generations.
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Wildlife Trade
94 of the world's parrot species are considered to be threatened with extinction, largely because of habitat loss and excessive capture for trade. WWF plays an important role in fighting illegal wildlife trade in the international market place.
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Aquaculture
Aquaculture is the fastest growing food production system in the world. WWF is committed to ensuring that when done responsibly, aquaculture’s impact on wild fish populations, marine habitats, water quality and society is minimal.
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Climate Change
Climate change is the biggest threat to nature and humanity in the 21st century. The WWF climate program works worldwide to examine the effects of climate change and develop, implement and advocate for solutions that protect people, places and wildlife.
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The Wild Things
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Global Markets
Leading change, globally
WWF has long known that our entire planet is one delicate and complex set of relationships between species, people, habitats, governments and global market forces. We also know that meaningful conservation cannot take place without focusing on all of them.
Through rigorous scientific and economic analysis, we have integrated our deep knowledge of conservation with an understanding of the global market forces that influence and challenge our natural world. WWF is transforming the most significant forces that threaten people and nature:
