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Table of Contents Preface Chapter 1. Business Plan Considerations Why Do You Need a Business Plan? What Do Lenders and Investors Look For? The Key to Effective Writing Effective Use of Your Time Supporting Documents Business Plan Outline Developing an Exit Strategy Where Is the Finish Line? Developing an Exit Strategy Is the Secret What Are Some Forms of Exit? Making Decisions Based on Your Exit Strategy Exit Planning Just Makes Good Sense Developing Financial Assumptions Adding Financial Assumption Explanations to Your Business Plan What Is the Process for Developing Your Assumptions? Steps to E-tailing Chapter 2. The Cover Sheet and Table of Contents The Cover Sheet The Table of Contents Chapter 3. Executive Summary Chapter 4. Part I: The Organizational Plan What Is an Organizational Plan? Summary Description of the Business What Is a SWOT Analysis? Products or Services Intellectual Property Location Legal Structure Management and Personnel Accounting and Legal Insurance Security Chapter 5. Part II: The Marketing Plan Overview and Goals of a Marketing Strategy Market Analysis Contents of Your Marketing Strategy Customer Service Implementation of Marketing Strategy Assessment of Marketing Effectiveness The Product-Market Analysis Chapter 6. Part III: Financial Documents Purpose of Financial Documents Types of Financial Documents How to Proceed Section I: Statements of Financial Needs and Uses of Funds from a Lender or Investor Section II: Pro Forma Statements Section III: Actual Performance (Historical) Financial Statements Section IV: Financial Statement Analysis-The Final Tool Chapter 7. Supporting Documents Personal Resumes Owner's Financial Statement Credit Reports Copies of Leases Letters of Reference Contracts Legal Documents Miscellaneous Documents Chapter 8. U.S. Tax Information Comparing the Tax System and Business Accounting Free Tax Publications Available from the IRS Chapter 9. Packaging Your Plan and Keeping It Up-to-Date Part I: Business Plan Software Part II: Packaging for Success Part III: Keeping Your Business Plan Up-to-Date Appendix I: Marine Art of California Business Plan Appendix II: Dayne Landscaping Inc. Business Plan Appendix III: Wholesale Mobile Homes.com Business Plan Appendix IV: Blank Forms and Worksheets Resources Glossary Index
Library of Congress Subject Headings for this publication:
Business planning.
New business enterprises -- Planning.