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PART 1: CREATING A BUSINESS PLAN THAT WORKS 1 Chapter 1: Preparing To Put Your Plan Together 5 A Plan for an Outside Audience 6 The Business Plan as a Management Tool 8 How Far Out Can You Plan? 13 Planning for Your Type of Business 14 Chapter 2: Format and Introductory Elements 17 Format and Presentation Issues 19 The Cover Page 20 The Table of Contents 20 The Executive Summary 21 The Appendix 21 Chapter 3: The Company Summary 23 Companv Ownership 23 The Mission Statement 24 Your Company Objectives 25 Keys to Success 26 Companv Location and Facilities 26 Company Background and Current Status 27 Startup Summary 27 Chapter 4: Market Analysis 31 The Industry 32 Tle Target Market 32 The Competition 36 (SWOT) Analysis 39 Needs Analysis 41 Chapter 5: Product or Service Description 43 Competitive Comparisons 44 Sourcing 45 Future Products and Services 45 Chapter 6: Marketing and Sales Plans 47 Product 47 Price 48 Place 52 Your Sales Plans 54 Chapter 7: Operations and Management Plans 55 Planning Your Operations 55 Management and Human Resource Mans 59 Chapter 8: Financial Plans 61 Startup Business Financial Information 62 Historical Financial Information 63 Establishing Reasonable Assumptions 64 Breakeven Analysis 66 Projected Sales Forecast 68 Projected Profit and Loss Statement 71 Projected Cash Flow Budgets 74 Projected Balance Sheets 78 Sources and Uses of Funds Statement 79 Chapter 9: Using the Completed Plan 81 Monitoring Your Progress 81 Keeping Your Plan Current 85 PART II: FIVE SAMPLE BUSINESS PLANS 87 The Plan for African Adventure Tours 91 The Plan for All Church Sound 125 The Plan for Bob's Big Pencils 159 The Plan for Computer Solutions, Inc. 193 The Plan for Jumpin' Java Cybercafe 237 A Final Word 287 Index 291