Monday, November 6, 2006
Time
| Topic |
9:00-9:30am |
Welcome and Introduction |
|
Remarks by Chairman Deborah Platt Majoras
Consumer Interviews: Views about Technology
[Real Player ] [Windows Media Player]
|
9:30-10:30am |
Key Changes Predicted in the Next Tech-ade |
|
Moderator: Lydia B. Parnes
Director,
Bureau of Consumer Protection, FTC
Overview of Demographic Changes
New Products - What Will be Different in the Next Ten Years?
How Will Marketing and Advertising Morph in the Coming Tech-ade?
Security and Privacy Challenges in the Coming Tech-ade
- Fred H. Cate
Distinguished Professor and Director, Center for Applied Cybersecurity Research, Indiana University School of Law
[presentation]
|
10:30-10:45am |
Break and Technology Pavilion |
10:45am-12:30pm |
The Changing Internet |
|
Moderator: Kara Swisher
Technology Columnist, The Wall Street Journal
Opening remarks by Commissioner Jon Leibowitz
Internet Usage Trends - Through the Demographics Lens
Changing Technologies and Applications on the Internet
How Businesses are Leveraging the Internet of Today and Plans for Tomorrow
Follow the Money - A View from the Venture Capital World
|
12:30-1:45pm
|
Lunch (on your own) and Technology Pavilion
|
1:45-2:45pm |
How Will We Communicate in the Next Tech-ade? |
|
Moderator and Introductory Remarks: Gary Arlen
President, Arlen Communications
Consumer Interviews: Long Distance Relationship
[Real Player ] [Windows Media Player]
The Millennials’ View: Young Consumers’ Perspectives on Changing Communications
Technology
Communications - Privacy and Security in the Next Tech-ade
Dana J. Lesemann
Vice President and Deputy General Counsel, Stroz Friedberg
Dave Cole
Director, Symantec Security Response
Ari Schwartz
Deputy Director, Center for Democracy and Technology
|
2:45-3:00pm |
Break and Technology Pavilion |
3:00-4:15pm |
Social Networking - Trends and Implications for the Future |
|
Moderator: Tim Lordan
Executive Director and Counsel, Internet Education Foundation
Opening remarks by Commissioner Pamela Jones Harbour [presentation]
Consumer Interviews: Experiences with Online Communities
[Real Player ] [Windows Media Player]
Demonstrations and Discussion of How Social Networking is Evolving
Key Features
Trends
Concerns for the Future
Discussants
Anne Collier
President and Editor, Net Family News
danah boyd
School of Information, University of California, Berkeley
|
4:15-5:30pm
|
User-generated Content - What Does it Mean for Consumers and Marketers? |
|
Moderator: Esther Dyson
Editor-at-Large, CNET Networks
Introduction
Case Study
Consumer Interviews: Thoughts on Blogging
[Real Player ] [Windows Media Player]
Implications for Consumers and Predictions for the Future
Dr. Michael Geist
Canada Research Chair of Internet and E-commerce Law, University of Ottawa
Mack Tilling
Chairman and Chief Executive Officer, Vizu
- Andy Chen
Co-founder and Chief Executive Officer, PowerReviews.com
Changing Roles - Consumers as Sellers and Producers
- Jane Kaufman Winn
Charles I. Stone Professor of Law and Director, Shidler Center for Law, Commerce & Technology, University of Washington School of Law
[presentation]
|
TUESDAY, NOVEMBER 7, 2006
Time
| Topic |
9:00-10:00am |
Benefits to Consumers of Living in an Instant Information Culture |
|
Moderator: Lee Rainie
Project Director, Pew Internet and American Life Project
Consumer Interviews: Online Shopping
[Real Player ] [Windows Media Player]
Case Studies
Retail
Shopping for a car
Buying a house
How Access to Information on the Internet Affects Consumers’ Buying Behavior
|
10:00-10:30am |
Break and Technology Pavilion |
10:30am-12 noon |
Marketing and Advertising in the Next Tech-ade |
|
Moderator: Brian Wieser
Director of Industry Analysis, MAGNA Global USA
Opening remarks by Commissioner J. Thomas Rosch
Behavioral Targeting and Other Search Trends
Mobile Content and Marketing in the Next Tech-ade
The Interactive Future
Discussants
John A. Greco
President and Chief Executive Officer, Direct Marketing Association
Marcia Hofmann
Staff Attorney, Electronic Frontier Foundation
|
12:00 noon-1:15pm |
Lunch (on your own) and Technology Pavilion |
1:15-2:45pm
|
Computing Power and How it Will be Used in the Marketplace of the Next Tech-ade |
|
Moderator: Dr. Mark Bregman
Executive Vice President, Chief Technology Officer, Symantec
Impacts of Increased Computing Power on Commerce
Artificial Intelligence
Sensor Networks
Data Storage
Sal Capizzi
Senior Analyst, Yankee Group
David Hitz
Founder and Executive Vice President, Network Appliance
Persuasion
- Video presentation by Dr. B.J. Fogg
Senior Researcher, Stanford University Persuasive Technology Lab
Discussant
Deirdre Mulligan
Clinical Professor of Law and Director, Samuelson Law, Technology & Public Policy Clinic, U.C. Berkeley Boalt Hall School of Law
|
2:45-3:00pm |
Break and Technology Pavilion |
3:00-4:30pm |
RFID Technology in the Next Tech-ade |
|
Moderator: Elliot Maxwell
Chairman, eMaxwell and Associates
Smart Home Technology Trends
Health and Wellness
Entertainment and Information
RFID in Retail: Where is the Technology Heading?
Discussant
|
4:30-5:30pm |
Convergence and What it Means for the Coming Tech-ade |
|
Moderator: Gregory Sidak
Professor, Georgetown University Law Center
Consumer Experience and the Impact of Convergence
Dan Brenner
Senior Vice President for Law & Regulatory Policy, National Cable & Telecommunications Association
-
Sarah Deutsch
Vice President and Associate General Counsel, Verizon Communications
-
Gigi Sohn
President and Co-Founder, Public Knowledge
-
Jim Kohlenberger
Executive Director, VON Coalition
Taylor Reynolds
Communications Analyst, Organization for Economic Cooperation and Development
Fritz Attaway
Executive Vice President and Washington General Counsel, Motion Picture Association of America
|
WEDNESDAY, NOVEMBER 8, 2006
Time
| Topic |
9:00-10:30am |
Changes in Payment Devices and Systems |
|
Moderator: Elliot Burg
Assistant Attorney General, Consumer Protection and Public Protection Division, Vermont Office of the Attorney General
Overview
Dr. Jeanne Hogarth
Program Manager, Consumer Education and Research Section, Division of Consumer and Community Affairs, Federal Reserve Board
[presentation]
Video presentation by Delia Rickard
Regional Commissioner, Australian Capital Territory, Australian Securities and Investments Commission
New Payment Methods - State of the Art and Predictions
Solutions for Protecting Identity: Third-Party Billing, Fraud Scoring, and other Possible Solutions
Discussants
|
10:30-11:00am |
Break and Technology Pavilion |
11:00am-12:30pm |
New Products - New Challenges |
|
Moderator: Deirdre Mulligan
Clinical Professor of Law and Director, Samuelson Law, Technology & Public Policy Clinic, U.C. Berkeley Boalt Hall School of Law
Opening remarks by Commissioner William E. Kovacic [presentation]
Digital Content - Access and Security
Interoperability
Digital Rights Management
Security Concerns
Andrew Moss
Senior Director of Technical Policy, Microsoft Corporation
James V. DeLong
Senior Fellow, Director of IPCentral.Info, Progress & Freedom Foundation
Tom Jacobs
Director of Research, Sun Microsystems Laboratories
Dr. Urs Gasser
Director, Research Center for Information Law, University of St. Gallen Switzerland
Corynne McSherry
Staff Attorney, Electronic Frontier Foundation
Obsolescence: The Shift from Analog to Digital
|
12:30-1:45pm |
Lunch (on your own) and Technology Pavilion |
1:45-3:45pm
|
Communicating with Consumers in the Next Tech-ade - The Impact of Demographics
and Shifting Consumer Attitudes |
|
Moderators: Eileen Harrington
Deputy Director, Bureau of Consumer Protection, FTC
Carolyn S. Shanoff
Associate Director, Division of Consumer and Business Education, Bureau of Consumer Protection, FTC
Overview
- William Strauss
Partner, LifeCourse Associates
Co-Author of "Generations," "The Fourth Turning," "Millennials Rising," and "Millennials and the Pop Culture"
Changing Trusted Sources - What Does it Mean for Consumer Outreach?
Consumer Interviews: Trusted Sources
[Real Player ] [Windows Media Player]
-
Solveig Singleton
Senior Adjunct Fellow, Progress & Freedom Foundation
Expert, Independent Women's Forum
Beau Brendler
Director, Consumer Reports WebWatch, Consumers Union
Scott R. Shipman
Senior Counsel, Global Privacy Practices, eBay
Privacy - What Does it Mean (to Whom) in the Future
Consumer Interviews: Views on Privacy in the Internet Age
[Real Player ] [Windows Media Player]
Dr. Helen Nissenbaum
Associate Professor, Department of Culture and Communication and Faculty Fellow, Information Law Institute, New York University
Chris Hoofnagle
Senior Staff Attorney, Samuelson Law, Technology & Public Policy Clinic, U.C. Berkeley Boalt Hall School of Law
[presentation (Hoofnagle & Turow)]
Dr. Joseph Turow
Robert Lewis Shayon Professor of Communication, Annenberg School for Communication, University of Pennsylvania
Peter Swire
C. William O'Neill Professor of Law, Ohio State University Moritz College of Law
J. Trevor Hughes
Executive Director, International Association of Privacy Professionals
|
3:45-4:00pm |
Break and Technology Pavilion |
4:00-5:00pm |
How to Make Sense of it All - Consumers’ Perspective |
|
Moderator: Teresa Schwartz
J.B. and Maurice C. Shapiro Professor Emeritus of Public Interest Law, The George Washington University Law School
Beau Brendler
Director, Consumer Reports WebWatch, Consumers Union
Susan Grant
Vice President, Public Policy, National Consumers League
Dawn Rivers Baker
Editor-in-Chief, The MicroEnterprise Journal
Jerry Berman
President and Founder, Center for Democracy and Technology
Jo Reed
National Coordinator, Livable Communities and Consumer Issues, Federal Affairs, AARP
Brent Embrey
Chief Counsel, Indiana Office of the Attorney General
|
5:00-5:30pm |
Concluding Remarks |
|
Moderator: Katie Harrington-McBride
Tech-ade Hearings Coordinator, Office of the Director, Bureau of Consumer Protection, FTC
Lydia B. Parnes
Director, Bureau of Consumer Protection, FTC
Tamás Andrés Molnár
Head of Unit, DG SANCO, European Commission
Consumer Interviews: Final Thoughts - Reflections of a Cyberpatriot
[Real Player ] [Windows Media Player]
|
* On November 9, 2006, the Federal Trade Commission will host an invitation-only event for government and law enforcement officials. The public hearings will be held on Monday, November 6 - Wednesday, November 8, 2006.