Brand Equity
Featured Book Review
The Rise and Fall of David Ogilvy
How the founder of renowned ad agency Ogilvy & Mather lost his Hathaway shirt
Marketing
How Would Walt Disney Market in 2009?
The Disney Co. founder knew how to leverage every powerful method of engaging the consumer and he swarmed them with multiple modes of his message
Featured Blog
—David Kiley, Brand New Day
Special Report
Best Global Brands 2008
Scour this year's list of the 100 Best Global Brands. Look behind the rankings. Learn how some gutsy marketers spend into the teeth of a recession—in order to flourish later
Debate Room
The Economy Needs Retail Therapy
Consumers in the U.S. should spend money to stimulate the economy and help it recover from the financial meltdown. Pro or con?
Design Directory
BW Innovation Job Board
Hundreds of job openings with design-driven companies.
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Design Director - for NEW SAN FRANCISCO OFFICE of Established Firm
ChaseDesign | San Francisco, California
Posted: Aug 20
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Director, Business Development
RitaSue Siegel Resources | San Francisco, California
Posted: Aug 19
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Project Manager for global design consultancy
Smart Design BCN | BCN, Spain
Posted: Aug 19
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Top Stories
GM Plays Brand Favorites
Most of the marketing money and new vehicles are going to Chevrolet, Cadillac, Buick, and GMC, while weaker brands starve
The New Focus Group: The Collective
Forget about return on investment. Companies need to think about getting return on insight
WPP's Digital Push
The ad and marketing giant appears to have a head start on rivals, but CEO Martin Sorrell doesn't think it's digital enough
Staples' Evolution
The office giant used Waltham, Massachusetts-based Affinnova's innovative software to redesign and relaunch its paper brand
Brand Strategy
Ducking the Price War, Target Highlights Fashion
Don't Let Hard Times Derail Your Advertising
FedEx Ditches Kinko's
McDonald's Specialty Coffee Kick
How to Build Brand Friendship
Get the Most Out of Your Ad Agency
Wolff Olins' Intuitive Branding
He Works Hard for the Money
Xerox Gets a Brand Makeover
Struggles of a Mad Man
The American Green House
Brand Profiles
A New Look for McDonald's
NBC and News Corp.'s Hulu Is Off to a Strong Start
How Companies Use Twitter to Bolster Their Brands
How Heinz is Spicing Up Sales
Coke's New Design Direction
How Mad Men Glammed Up AMC
It's a Hot Time for Tea
Trucker Hats, Tattoos, and Madonna
Converse's All-Star Image
The Icelander Who Wants Saks
LG Bets Big on TV Design
Vente-privee.com Refashions Closeouts
Philips' Lightbulb Moment
Steppenwolf's Dramatic Arc
Dove (D)evolution
Industry Trends
'Fred' Cranks Up the YouTube Views and Ad Dollars
At Best Buy, Marketing Goes Micro
Carbon Confusion
The State of Indian Design
The Death of Mass Luxury
Beware the Advertising Pretest
Little Green Lies
Haggling Starts to Go the Way of the Tail Fin
This Is Your Brain on Advertising
The Big Record Labels' Not-So-Big Future
Marketing
The Retreat From Experimental, New Media Marketing
Coca-Cola: Building a Better Design Machine?
Seth Godin: Profile of a Marketing Guru
Rakontur Films' Marketing Strategy
Marketing to Millennials
Microsoft Turns to Seinfeld
Advertising: The Bottom Line
An Ad Man Tests the Limits
A Boom in Political Advertising
What You Really Want to Buy
NBC: Blindsided by Notre Dame
Facebook: Marketers Are Your 'Friends'
So Many Ads, So Few Clicks
Other Innovation and Design Stories
Majora Carter: Greener Neighborhoods, Sustainable Jobs
Why Online Ads Are Weathering the Recession
Bottoms Up! It's Champagne Chair Time
Driving the Ford Flex
- Slide Show: Ford Flex: From Fairlane Concept to Creation
- Slide Show: Ford Flex: From Fairlane Concept to Creation
Harrah's New Twist on Prediction Markets
Media Centric
Who Will be the Last Media Giant Standing?
Look for the likes of News Corp. and Time Warner to hunker down and wait for rivals to fold first
IN YOUR FACE: INNOVATE OUT OF THE DOWNTURN
Reader Fred Collopy Writes:
"Think of the systems we are about to construct as akin to public spaces and invite comment, competitive innovation and lots of dialogue."
Will Obama's Stimulus Foster Innovation? Tell Our Vox Stimuli Blog
Anatomy of a Brand
Wal-Mart Gets a Facelift
Gone are the mega-retailer's blocky letters, hyphen, and star. Can Wal-Mart remake itself by remaking its logo?
Slide Show: Evolution of a Logo
Web Watch
How Companies Use Twitter to Bolster Their Brands
Microblogging lets an airline, for instance, monitor customers' gripes—and tweet back. Is this a creepy trend?
Innovation Top Story
Paul Polak, Founder, Windhorse International
Polak's innovative, market-based approach to third world development has already helped 17 million people earn their way out of poverty.
Featured Special Report
Best Global Brands
Gutsy marketers spend into the teeth of a recession. Several of BusinessWeek's 100 Best Global Brands are doing exactly that
Hard Times, Hard Sell
Picking the 100 Best Brands
Interactive Table: The 100 Top Brands
Brands: Moving Overseas to Move Upmarket
How Brands Become 'Girl Approved'
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