Title 16--Commercial Practices
CHAPTER I--FEDERAL TRADE COMMISSION
PART 23--GUIDES FOR THE JEWELRY, PRECIOUS METALS, AND PEWTER INDUSTRIES
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![TEXT](https://webarchive.library.unt.edu/eot2008/20090113041646im_/http://www.access.gpo.gov/images/TEXT.gif) |
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Scope and application. |
![TEXT](https://webarchive.library.unt.edu/eot2008/20090113041646im_/http://www.access.gpo.gov/images/TEXT.gif) |
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Deception (general). |
![TEXT](https://webarchive.library.unt.edu/eot2008/20090113041646im_/http://www.access.gpo.gov/images/TEXT.gif) |
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Misleading illustrations. |
![TEXT](https://webarchive.library.unt.edu/eot2008/20090113041646im_/http://www.access.gpo.gov/images/TEXT.gif) |
![PDF](https://webarchive.library.unt.edu/eot2008/20090113041646im_/http://www.access.gpo.gov/images/PDF.gif) | 23.3 |
Misuse of the terms ``hand-made,'' ``hand-polished,'' etc. |
![TEXT](https://webarchive.library.unt.edu/eot2008/20090113041646im_/http://www.access.gpo.gov/images/TEXT.gif) |
![PDF](https://webarchive.library.unt.edu/eot2008/20090113041646im_/http://www.access.gpo.gov/images/PDF.gif) | 23.4 |
Misrepresentation as to gold content. |
![TEXT](https://webarchive.library.unt.edu/eot2008/20090113041646im_/http://www.access.gpo.gov/images/TEXT.gif) |
![PDF](https://webarchive.library.unt.edu/eot2008/20090113041646im_/http://www.access.gpo.gov/images/PDF.gif) | 23.5 |
Misuse of the word ``vermeil.'' |
![TEXT](https://webarchive.library.unt.edu/eot2008/20090113041646im_/http://www.access.gpo.gov/images/TEXT.gif) |
![PDF](https://webarchive.library.unt.edu/eot2008/20090113041646im_/http://www.access.gpo.gov/images/PDF.gif) | 23.6 |
Misrepresentation as to silver content. |
![TEXT](https://webarchive.library.unt.edu/eot2008/20090113041646im_/http://www.access.gpo.gov/images/TEXT.gif) |
![PDF](https://webarchive.library.unt.edu/eot2008/20090113041646im_/http://www.access.gpo.gov/images/PDF.gif) | 23.7 |
Misuse of the words ``platinum,'' ``iridium,'' ``palladium,'' ``ruthenium,'' ``rhodium,'' and ``osmium.'' |
![TEXT](https://webarchive.library.unt.edu/eot2008/20090113041646im_/http://www.access.gpo.gov/images/TEXT.gif) |
![PDF](https://webarchive.library.unt.edu/eot2008/20090113041646im_/http://www.access.gpo.gov/images/PDF.gif) | 23.8 |
Misrepresentation as to content of pewter. |
![TEXT](https://webarchive.library.unt.edu/eot2008/20090113041646im_/http://www.access.gpo.gov/images/TEXT.gif) |
![PDF](https://webarchive.library.unt.edu/eot2008/20090113041646im_/http://www.access.gpo.gov/images/PDF.gif) | 23.9 |
Additional guidance for the use of quality marks. |
![TEXT](https://webarchive.library.unt.edu/eot2008/20090113041646im_/http://www.access.gpo.gov/images/TEXT.gif) |
![PDF](https://webarchive.library.unt.edu/eot2008/20090113041646im_/http://www.access.gpo.gov/images/PDF.gif) | 23.10 |
Misuse of ``corrosion proof,'' ``noncorrosive,'' ``corrosion resistant,'' ``rust proof,'' ``rust resistant,'' etc. |
![TEXT](https://webarchive.library.unt.edu/eot2008/20090113041646im_/http://www.access.gpo.gov/images/TEXT.gif) |
![PDF](https://webarchive.library.unt.edu/eot2008/20090113041646im_/http://www.access.gpo.gov/images/PDF.gif) | 23.11 |
Definition and misuse of the word ``diamond.'' |
![TEXT](https://webarchive.library.unt.edu/eot2008/20090113041646im_/http://www.access.gpo.gov/images/TEXT.gif) |
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Misuse of the words ``flawless,'' ``perfect,'' etc. |
![TEXT](https://webarchive.library.unt.edu/eot2008/20090113041646im_/http://www.access.gpo.gov/images/TEXT.gif) |
![PDF](https://webarchive.library.unt.edu/eot2008/20090113041646im_/http://www.access.gpo.gov/images/PDF.gif) | 23.13 |
Disclosing existence of artificial coloring, infusing, etc. |
![TEXT](https://webarchive.library.unt.edu/eot2008/20090113041646im_/http://www.access.gpo.gov/images/TEXT.gif) |
![PDF](https://webarchive.library.unt.edu/eot2008/20090113041646im_/http://www.access.gpo.gov/images/PDF.gif) | 23.14 |
Misuse of the term ``blue white.'' |
![TEXT](https://webarchive.library.unt.edu/eot2008/20090113041646im_/http://www.access.gpo.gov/images/TEXT.gif) |
![PDF](https://webarchive.library.unt.edu/eot2008/20090113041646im_/http://www.access.gpo.gov/images/PDF.gif) | 23.15 |
Misuse of the term ``properly cut,'' etc. |
![TEXT](https://webarchive.library.unt.edu/eot2008/20090113041646im_/http://www.access.gpo.gov/images/TEXT.gif) |
![PDF](https://webarchive.library.unt.edu/eot2008/20090113041646im_/http://www.access.gpo.gov/images/PDF.gif) | 23.16 |
Misuse of the words ``brilliant'' and ``full cut.'' |
![TEXT](https://webarchive.library.unt.edu/eot2008/20090113041646im_/http://www.access.gpo.gov/images/TEXT.gif) |
![PDF](https://webarchive.library.unt.edu/eot2008/20090113041646im_/http://www.access.gpo.gov/images/PDF.gif) | 23.17 |
Misrepresentation of weight and ``total weight.'' |
![TEXT](https://webarchive.library.unt.edu/eot2008/20090113041646im_/http://www.access.gpo.gov/images/TEXT.gif) |
![PDF](https://webarchive.library.unt.edu/eot2008/20090113041646im_/http://www.access.gpo.gov/images/PDF.gif) | 23.18 |
Definitions of various pearls. |
![TEXT](https://webarchive.library.unt.edu/eot2008/20090113041646im_/http://www.access.gpo.gov/images/TEXT.gif) |
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Misuse of the word ``pearl.'' |
![TEXT](https://webarchive.library.unt.edu/eot2008/20090113041646im_/http://www.access.gpo.gov/images/TEXT.gif) |
![PDF](https://webarchive.library.unt.edu/eot2008/20090113041646im_/http://www.access.gpo.gov/images/PDF.gif) | 23.20 |
Misuse of terms such as ``cultured pearl,'' ``seed pearl,'' ``Oriental pearl,'' ``natura,'' ``kultured,'' ``real,'' ``gem,'' ``synthetic,'' and regional designations. |
![TEXT](https://webarchive.library.unt.edu/eot2008/20090113041646im_/http://www.access.gpo.gov/images/TEXT.gif) |
![PDF](https://webarchive.library.unt.edu/eot2008/20090113041646im_/http://www.access.gpo.gov/images/PDF.gif) | 23.21 |
Misrepresentation as to cultured pearls. |
![TEXT](https://webarchive.library.unt.edu/eot2008/20090113041646im_/http://www.access.gpo.gov/images/TEXT.gif) |
![PDF](https://webarchive.library.unt.edu/eot2008/20090113041646im_/http://www.access.gpo.gov/images/PDF.gif) | 23.22 |
Deception as to gemstones. |
![TEXT](https://webarchive.library.unt.edu/eot2008/20090113041646im_/http://www.access.gpo.gov/images/TEXT.gif) |
![PDF](https://webarchive.library.unt.edu/eot2008/20090113041646im_/http://www.access.gpo.gov/images/PDF.gif) | 23.23 |
Misuse of the words ``ruby,'' ``sapphire,'' ``emerald,'' ``topaz,'' ``stone,'' ``birthstone,'' ``gemstone,'' etc. |
![TEXT](https://webarchive.library.unt.edu/eot2008/20090113041646im_/http://www.access.gpo.gov/images/TEXT.gif) |
![PDF](https://webarchive.library.unt.edu/eot2008/20090113041646im_/http://www.access.gpo.gov/images/PDF.gif) | 23.24 |
Misuse of the words ``real,'' ``genuine,'' ``natural,'' ``precious,'' etc. |
![TEXT](https://webarchive.library.unt.edu/eot2008/20090113041646im_/http://www.access.gpo.gov/images/TEXT.gif) |
![PDF](https://webarchive.library.unt.edu/eot2008/20090113041646im_/http://www.access.gpo.gov/images/PDF.gif) | 23.25 |
Misuse of the word ``gem.'' |
![TEXT](https://webarchive.library.unt.edu/eot2008/20090113041646im_/http://www.access.gpo.gov/images/TEXT.gif) |
![PDF](https://webarchive.library.unt.edu/eot2008/20090113041646im_/http://www.access.gpo.gov/images/PDF.gif) | 23.26 |
Misuse of the words ``flawless,'' ``perfect,'' etc. |