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Prints and Photographs Division

INTRODUCTION

USING THE COLLECTIONS

SELECTED HOLDINGS
Graphic Journalism and Illustration
Photojournalism Collections
Documentary Surveys
Advertising and Propaganda
Posters
arrow graphicGraphic Ephemera
Product Labels

Sheet Music Covers
Pictures: Business and Art
Design Collections
Organizations' Records
Personal Papers

CONCLUSION

VISIT/CONTACT

Graphic Ephemera
see caption below

The Pocohontas Chewing Tobacco. 1867. Prints and Photographs Division.
LC-USZC2-671.
bibliographic record

As the nineteenth century progressed, Americans' graphic universe was populated by the colorful packaging increasingly used to market commercial goods. The development of cheap color lithography applied to inexpensive, machine-produced paper made the production of various kinds of labels and small advertisements possible. The growth of American commerce and urban centers encouraged their use.

Two types of ephemera whose graphic appeal helped to market the products they adorned are discussed here:

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