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TABLE OF CONTENTS CHAPTER 1 ENTREPRENEURS CREATE THE FUTURE CHAPTER 2 BEFORE YOU START WRITING YOUR PLAN: ASKING THE RIGHT QUESTIONS CHAPTER 3 GETTING STARTED CHAPTER 4 INDUSTRY: ZOOM LENS ON OPPORTUNITY CHAPTER 5 COMPANY AND PRODUCT DESCRIPTION: SELLING YOUR VISION CHAPTER 6 MARKETING PLAN: REACHING THE CUSTOMER CHAPTER 7 OPERATIONS AND DEVELOPMENT: EXECUTION CHAPTER 8 TEAM: THE KEY TO SUCCESS CHAPTER 9 THE CRITICAL RISK AND OFFERING PLAN SECTIONS CHAPTER 10 FINANCIAL PLAN: TELLING YOUR STORY IN NUMBERS
Library of Congress Subject Headings for this publication: Business planningSmall business, Entrepreneurship