VERB™ Campaign Special Issue of the American Journal of Preventive
Medicine
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Extensive details about the planning and implementation of the VERB™ campaign
are provided in this special issue of the American Journal of Preventive Medicine
(Volume 34, Issue 6, Supplement 1).
Eleven articles cover a wide range of descriptive and analytic material
including developing the brand, building partnerships with community groups,
the experiential marketing strategy, and how the campaign reached ethnic
audiences. Evaluation methods are presented along with previously unreported
outcomes of the parent campaign, the effect of the augmented dose of marketing
activities in six communities, and testing a communication theory
underlying the campaign strategy.
To download the supplement articles, visit
American Journal of Preventive Medicine, The VERB™
Campaign.*
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*Links to nonfederal organizations are provided solely as a service to our users. Links do not constitute an endorsement of any organization by CDC or the Federal Government, and none should be inferred. The CDC is not responsible for the content of the individual organization Web pages found at this link.
Page last reviewed: May 20, 2008
Page last modified: June 13, 2008
Content source: National Center for Chronic Disease Prevention
and Health Promotion, Division of Adolescent and School Health
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