Publications
 Documents on this page
are available in Portable Document Format (PDF). Learn about viewing and
printing PDFs with
Acrobat
Reader.
Research Publications
VERB™ Campaign Special Issue of the American Journal of
Preventive Medicine. Presents information on the planning,
implementation, and evaluation of the VERB Campaign.
Evaluation of a National
Physical Activity Intervention for Children: VERB™
Campaign, 2002–2004 (PDF 420K). This article describes the outcomes of the
VERB™ Campaign after 2 years of
implementation of marketing activities.
Effects of a Mass Media Campaign to Increase Physical Activity Among Children:
Year 1 Results of the VERB™ Campaign* This article presents the year 1
effects of the VERB campaign on the levels of physical activity among children 9
to 13 years of age.
VERB™ — A Social
Marketing Campaign to Increase Physical Activity Among Youth. VERB applies
sophisticated commercial marketing techniques to address the public health
problem of physical inactivity of American children, using the social marketing
principles of product, price, place, and promotion. This article describes how
the principles of social marketing were applied to develop the strategies and
tactics of the VERB campaign.
The VERB™
Campaign Logic Model: A Tool for Planning and Evaluation. This article
describes the VERB campaign logic model and how it is used as a tool to share
information, to facilitate program planning, and to provide direction for
evaluation.
Commentary on
the VERB™ Campaign — Perspectives on Social Marketing to Encourage Physical
Activity Among Youth. In this commentary, Adrian Bauman, PhD, an
international expert on physical activity and media campaigns, provides a
perspective on the VERB campaign as an example of social marketing to encourage
physical activity among youth.
Physical
Activity Levels Among Children Aged 9–13 Years — United States, 2002. As
part of the VERB campaign evaluation, CDC is using the national YMC Longitudinal
Survey to collect data about attitudes and behaviors of children and their
parents. This report presents selected findings from the baseline survey.
* Links to non-Federal organizations are provided
solely as a service to our users. Links do not constitute an endorsement of any
organization by CDC or the Federal Government, and none should be inferred. The
CDC is not responsible for the content of the individual organization Web pages
found at these links.
Page last reviewed: August 1, 2007
Page last modified: October 24, 2008
Content source: National Center for Chronic Disease Prevention
and Health Promotion, Division of Adolescent and School Health |
