Marco Water Polo
Spot Title: “Marco Water Polo” (REAL -
1.89MB)
30-second TV Spot
Tween
On-air October – November 2003; February – March 2004
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|
| VISUALS: |
Different shots all taking place at the Virrick Park Pool in
Miami, Florida. The lead tween introduces himself as Kyle and explains how to
play a game called “Marco Water Polo.” Shots of the pool, surrounding area,
diving board as well as children swimming and playing are featured throughout
the spot. A hip-hop beat accompanies shots of the game being played as it is
explained with voice-over, title graphics of key words such as “pool,” “drop the
ball,” “cannonball!” Underwater shots and kids performing cannonballs are also
shown. Every time a tween jumps into the water we hear a sound effect
representing it. The spot ends with a group of kids in the pool looking up and
saying the tagline “VERB, It’s what you do” as graphic animation depicting the
logo and tagline appears on screen. There are then two closing shots of two
smiling girls against a wall and a boy doing a cannonball into the water.
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| BOY TWEEN: |
Kyle: Hi, I’m Kyle and we play in Virrick Park in Miami,
Florida. We’ve got lots of verbs here. Some games we even make up. Here’s one we
call “Marco Water Polo.” (Title Graphic — “Kyle”/“Marco Water Polo”) |
| GIRL TWEEN: |
All you need is a pool and a ball. (Title Graphic
— “Pool”/“Ball”) |
| BOY TWEEN: |
Kyle: Whoever is “It” yells “Marco” with their
eyes closed. Everyone else yells “Polo.” (Title Graphic — “Marco”/Girl with
eyes closed shown saying “Marco”/Group responds “Polo” with corresponding
title graphic)
|
| GIRL TWEEN: |
Throw the ball in the direction of someone you
hear.
|
| BOY TWEEN: |
If they catch it, you go again.
|
| BOY TWEEN: |
Kyle: If they drop the ball, cannonball! You’re
it! (Title Graphic — “drop the ball”/“cannonball!”)
|
| BOY TWEEN: |
Kyle: That’s Marco Water Polo in Miami, Florida. Every day is
game day so get out there and go play! (SFX of children doing cannonballs into
the water / Title Graphic — “Go Play”) |
Page last reviewed: August 1, 2007
Page last modified: August 1, 2007
Content source: National Center for Chronic Disease Prevention
and Health Promotion, Division of Adolescent and School Health |
