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Arthritis
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Contact Information:

National Center for Chronic Disease Prevention and Health Promotion

Division of Adult and Community Health
Health Care and Aging Studies Branch

Arthritis Program
Mailstop K-51
4770 Buford Highway NE
Atlanta, GA 30341-3724
Phone: 770.488.5464
Fax: 770.488.5964
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Communication Campaigns

"Buenos Días, Artritis"


Inside the Campaign:

bullet Overview
bullet Frequently Asked Questions (FAQs)
bullet Download/View Campaign Materials en Español
bullet Download/View Campaign Materials in English
bullet Support Materials

Buenos Días, Artritis” is a Spanish health communications campaign for general use by state health departments, their partners, and other community organizations.

Research shows that although the prevalence of arthritis among the Hispanic population is less than that experienced by Caucasians, higher proportions of Hispanics report work limitations due to arthritis and severe joint pain. Research also indicates that many in this population are not aware of the important and beneficial effects of regular moderate exercise on arthritis pain and associated disability.

The campaign was developed to promote physical activity as a method of arthritis self-management and was based on extensive audience research. Physical activity can have an important impact and beneficial effect on arthritis pain and associated disability.

The campaign is designed to achieve the following goals:

  • Raise awareness of exercise as a way to manage arthritis pain and increase mobility.
  • Increase understanding of how to use exercise (which types and for how long/duration) to ease arthritis symptoms and prevent further disability.
  • Enhance the confidence or belief of persons with arthritis that they can engage in moderate exercise.
  • Increase trial of moderate exercise behaviors.

The target audience for the campaign includes men and women with arthritis, physician-diagnosed or self-diagnosed, who have the following characteristics:

  • Spanish speaking Hispanic population
  • Ages 45 to 64 years
  • Income less than $35,000 a year
  • Arthritis that has begun to or threatens to have negative impact on valued life roles

 

 

 

 

 

Page last reviewed: June 8, 2008
Page last modified: December 14, 2006
Content Source: Division of Adult and Community Health, National Center for Chronic Disease Prevention and Health Promotion





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