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National Center for Chronic Disease Prevention and Health Promotion
Arthritis
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National Center for Chronic Disease Prevention and Health Promotion Arthritis Home | About Us | Contact Us |
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What is Buenos Dias, Artritis?
Buenos Dias, Artritis is a health communication campaign designed to promote exercise among Spanish-speaking people in the Hispanic population who have arthritis.
What is the target audience for Buenos Dias, Artritis?
The campaign’s target audience is people who are Hispanic and have arthritis between the ages of 45 and 64, and who have an income of less than $35,000 a year.
Why is [YOUR ORGANIZATION] doing this?
Many Hispanic citizens in your community who live with the pain of arthritis don’t know or think that moderate exercise for 30 minutes a day, three or more times a week, can not only lessen pain but can also help them become more active and energetic. With your help, we want to communicate this potentially life-changing information.
What materials are available to support the campaign?
All campaign materials are in Spanish and include radio spots, print advertising, a brochure, a bookmark, a billboard, a bus shelter placard, a bill stuffer, and a flyer. A limited number of materials are also available in English.
What materials are suggested as the minimum for implementing the campaign?
Organizations should partner with a state health department to implement the campaign and at least use the brochures and radio spots, bus shelter placards, or billboards.
Are there any TV spots for the Buenos Dias, Artritis campaign?
At this time, campaign materials have not been designed or tested for TV. You can supplement your campaign by arranging interviews with local experts on TV station news or talk shows geared toward our target population.
Can the materials be localized?
You can add the local program logo and the local toll-free number for arthritis information, assuming you offer information in Spanish and a Spanish-speaking operator. A web site address for a Spanish language web page that offers information on local programs can also be added.
How can we help? What does this partnership involve?
See Ideas for Partnering with Organizations section and customize this area.
Can corporate logos be added to the campaign materials?
Health departments, arthritis programs, or arthritis partnership name(s) and logo(s) can be added to the materials. It is possible to add corporate logos, but because the CDC logo is embedded in the materials, the process of seeking approval for this change is complicated and time-consuming.
The CDC Technology Transfer Office needs to approve placement of any corporate logo with the CDC logo. A written request for approval must be submitted. The request should specify a clear plan that identifies the intervention and rationale for the additional logo and the purpose of the corporate sponsor. These requests generally require several rounds of questions from the Technology Transfer Office. In general, CDC may approve requests related to activities of the corporate sponsor as “good corporate citizenship” but will be reluctant to approve requests when it is clear that the goal is purely gain for the corporate partners.
What other partners are involved in the campaign?
List your partners here and consider including information regarding what they are doing to help disseminate the campaign. By seeing how others are contributing, it may spur potential partners to sign up.
How will this partnership benefit my organization?
You will have the opportunity to accomplish several things:
- Assist in the development of community programs and events that …
- Address a serious economic, social and psychological threat to members of the Hispanic community
- Help those with arthritis live a more active and pain-free life.
- Enhance your presence as an organization committed to improving the lives of Hispanics in the U.S./our city.
- Increase the exposure of your mission and objectives.
Is there a financial cost in partnering with you?
Not necessarily. It depends on how we decide to partner together and how this campaign can help you reach your organization’s goals.
Are you interested in receiving in-kind support?
Yes, in-kind support is very welcome. Perhaps you can include campaign information on your web site or in your newsletter. In addition, if your organization runs or attends any consumer conferences, perhaps our materials could be distributed at your booth. In the end, what is most important is that we get the message out in a variety of ways to reach as many people in our target audience as possible. We are open to any ideas you have to share.
The campaign materials expire in 6 years (September 1, 2011), which correlates to the length of our talent agreements. When considering how long to run the campaign in your market, we recommend approximately four weeks. It is better to achieve a higher saturation of your message during a shorter period of time than to space your campaign out over several months. You may choose to run the campaign again at a later date, just keep the saturation concept in mind.
Page last reviewed: June 8, 2008
Page last modified: December 14, 2006
Content Source: Division of
Adult and Community Health,
National Center for Chronic Disease Prevention and Health Promotion
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