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National Center for Chronic Disease Prevention and Health Promotion
Division of Adult and Community Health
Health Care and Aging Studies Branch
Arthritis Program
Mailstop K-51
4770 Buford Highway NE
Atlanta, GA 30341-3724
Phone: 770.488.5464
Fax: 770.488.5964
Email Us |
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Communication Campaigns
Media campaigns to promote health messages are useful in reaching broad
population segments. Currently, we are promoting physical activity to
relieve the pain and disability associated with arthritis. CDC has
produced campaigns for both English-speaking and Spanish-speaking people
with arthritis. The details for these campaigns are summarized below.
Physical Activity. The Arthritis Pain Reliever
This health communications campaign is for general use by state health
departments, their partners, and other community organizations and was designed to raise awareness of
physical activity as a way to mange arthritis pain and increase
function, and to increase knowledge of appropriate physical activity,
confidence in ability to increase physical activity, and among the
target audience. The target audience for the campaign includes men and
women with arthritis, physician-diagnosed or self-diagnosed, who have
the following characteristics:
- African American or Caucasian
- Ages 45 to 64 years (see below for over age
65)
- High school education or less
- Income less than $35,000 a year
- Arthritis that has begun to or threatens to
have negative impact on valued life roles
Buenos Días, Artritis
This Spanish health communications campaign is for general use by
state health departments, their partners, and other community
organizations and is designed to raise
awareness of physical activity as a way to mange arthritis pain and
increase function, and to increase knowledge of appropriate physical
activity, confidence in ability to increase physical activity, and among
the target audience. The target audience for the campaign includes men
and women with arthritis, physician-diagnosed or self-diagnosed, who
have the following characteristics:
- Spanish speaking Hispanic population
- Ages 45 to 64 years
- Income less than $35,000 a year
- Arthritis that has begun to or threatens
to have negative impact on valued life roles
Page last reviewed: June 8, 2008
Page last modified: May 31, 2007
Content Source: Division of
Adult and Community Health,
National Center for Chronic Disease Prevention and Health Promotion
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