Wilfong, James.
Bibliographic record and links to related information available from the Library of Congress catalog
Preface by Angus King, governor of Maine 7
Introduction. The Advent of Globalization 9
Chapter 1: Historical Parallels and Economic Trends 27
Chapter 2: Defining Tomorrow's Opportunities 49
Chapter 3: Globalization and the "Golden Age" of 75
Entrepreneurship
Chapter 4: Preparing Your Business for Global 98
Competition
Chapter 5: Developing a Global Mind-set and Targeting 121
Your Overseas Market
Chapter 6: The Role of Govermnent 144
Chapter 7: The Logic of Cooperation 167
Chapter 8: Virtual Dealmaking, Global Marketing and 188
Countertrading
Chapter 9: Niche Products or Services and Niche Marketing 203
Chapter 10: Choosing a Foreign Distributor 216
Chapter 11: Communicating Effectively Around the World 230
Chapter 12: Shipping, Warehousing, Financing and Pricing 254
Chapter 13: Cultural Do's and Don'ts 275
Chapter 14: Nexus 290
Epilogue: Anticipating the Global Linkage of the Future 297
About the Authors 303
Works Cited 305
Index 311