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Centers for Disease Control and Prevention
National Center for Chronic Disease Prevention and Health Promotion
Office on Smoking and Health
Tel: 1-800-CDC-INFO
(1-800-232-4636)
TTY: 1-888-232-6348
E-mail: tobaccoinfo@cdc.gov
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Morbidity and Mortality Weekly Reports (MMWRs)
Estimated Exposure
of Adolescents to State-Funded
Anti-Tobacco Television Advertisements—37
States and the District of Columbia, 1999–2003
October 28, 2005 / Vol. 54 / No. 42
MMWR Highlights
- Between 1999 and 2003, monthly exposure to state anti-tobacco television
advertisements among youth aged 12–17 increased from 0.04 advertisements
in 1999 to 0.80 in 2002, but then declined to 0.63 in 2003.
- Monthly exposure to anti-tobacco ads widely varied from state to state, ranging from
zero in Louisiana, Maryland, and South Carolina, to more than 10 in Utah
in 2003.
- Between 1999 and 2003, exposure to state anti-tobacco television
advertisements among Arizona, Florida, and Massachusetts youth declined
by 78% to 88%. Most of these reductions resulted from
funding cutbacks in state tobacco prevention and control programs.
- California and Indiana were the only two states to maintain a relatively
stable level of anti-tobacco television ad exposure among youth over
the 5–year period.
Background
- Comprehensive tobacco prevention and control programs have been shown to decrease smoking initiation. Components of effective state programs include paid anti-tobacco television advertisements as part of countermarketing activities, community-based programs, and policy interventions.
- There is strong evidence that anti-tobacco mass media campaigns that include paid television advertising reduce youth smoking.
- Sustained exposure of adolescents to such advertisements over time is important for
tobacco-use prevention.
- Research has shown that tobacco industry-sponsored advertisements are not effective in preventing youth from smoking.
- The short–term cost savings that states gain by reducing their support for televised anti-tobacco advertising campaigns may produce long-term increased costs from smoking-related health effects.
Page last reviewed 02/28/2007
Page last modified 02/28/2007