![[NCCIC header image]](https://webarchive.library.unt.edu/eot2008/20090110212713im_/http://nccic.acf.hhs.gov/assets/images/template/baby.jpg "Image of baby")
![[NCCIC Header Image]](https://webarchive.library.unt.edu/eot2008/20090110212713im_/http://nccic.acf.hhs.gov/assets/images/template/children_right.jpg "Image of seven children, including school-age children and a toddler")
NCCIC Library
Marketing Kit for Family Day Care Providers.
By National Council of Jewish Women
1992
Summary: This kit is intended to help family day care providers educate the general public about who providers are, what they do, and the importance of what they do. Among the materials in the kit are a marketing tip sheet that lists steps day care providers can take to market their program; steps they can take to improve the image of family day care in their community; and a number of resources. Also included is a guide called "Making News: A Family Day Care Provider's Guide to Working with the Media," which shows providers how to get news media interested in family day care, act in an interview, create a press release, give a news conference, write editorials, create public service announcements, and release photos. Other materials include the following informational articles or excerpts: (1) "Speaking Out: Early Childhood Advocacy"; (2) "Facts about Family Day Care"; (3) "Sharing the Good News about Family Day Care"; and (4) "Designing Family Day Care Environments" (which contains a list of necessary equipment for a family day care home); (5) "A Day in Family Day Care" (article describing a particular day care environment); and (6) a small booklet of captioned photographs called "Picturing Family Day Care." Two fact sheets explore myths and realities about family day care regulation and child care in general.
Index Terms: Family Child Care, Public Awareness, Child Advocacy, Mass Media, Program Design, Start Up Requirements, State Regulations, Parents
Publisher: National Council of Jewish Women (NCJW)
Publication Type: Collected Works, Serials, Training Materials
Pages: 52 pages
Language: English
ERIC Number: ED336189
Availability
National Council of Jewish Women
53 West 23rd St.
New York New York 10010
212-645-4048
212-645-7466 Fax
E-mail: actionline@ncjw.org
http://www.ncjw.org
Availability from EDRS: This item is available from EDRS: http://www.edrs.com/default.cfm
10530 Rosehaven St., Suite 400 • Fairfax, VA 22030 | Phone: (800) 616-2242 • Fax: (800) 716-2242 • TTY: (800) 516-2242
NCCIC is a service of the Child Care Bureau (CCB), Office of Family Assistance (OFA), Administration for Children and Families(ACF), U.S. Department of Health & Human Services