• Course Overview
• Social Marketing Basics
• Module 1
• Module 2
• Module 3
• Module 4
• Module 5
• Module 6

Social Marketing Basics

This module describes the basic terms and concepts used in the social marketing planning process. On average, it takes people 30—35 minutes to complete this module. The time you need will depend on your pace and how much you explore the resources and supplemental materials.

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Learning Objectives Scenario 1 What is Social Marketing? When Should You Use Social Marketing? Why Should You Use Social Marketing? Scenario 2 Definitions of Key Terms What Makes Social Marketing Different? Audience Orientation Audience Segmentation Scenario 3 Influencing Behavior Competition Exchange Scenario 4 Marketing Mix Scenario 5 Looking Ahead

Social Marketing Planning Process Six Phases Expectations for Planning Main Components of a Social Marketing Plan Planning Questions Scenario 6 Summary Check Your Knowledge

Page 1 of 42 in Social Marketing Basics

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