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Administration for Children and Families US Department of Health and Human Services
Office of Community Services -- Asset Building Strengthening Families..Building Communities
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Assets for Independence Act Evaluation:
Phase I Implementation Final Report
October 5, 2001

This report describes the activities undertaken during Phase I of the congressionally-mandated evaluation of the Assets for Independence Act (AFIA), which Abt Associates is conducting under contract to the U.S. Department of Health and Human Services. The Act provides grants to qualified organizations to establish individual development accounts (IDAs) for low-income individuals. The savings deposited into these accounts are matched, through a combination of federal and nonfederal funds, when program participants withdraw their savings for home purchase, business capitalization, and postsecondary education.

During the Phase I period, October 2000 through September 2001, significant progress occurred in the two components of the evaluation, the non-experimental impact study and the process study:

  • Non-experimental impact study: This research includes a multi-wave longitudinal survey of a randomly selected national sample of 600 AFIA program participants to assess the effects of program participation on low-income savings, asset accumulation, and other aspects of family well-being. The participant outcomes will be measured versus a comparison group of AFIA-eligible nonparticipants, using data from the Survey of Income and Program Participation (SIPP) conducted by the U.S. Census Bureau. During Phase I, clearance from the U.S. Office of Management and Budget (OMB) was obtained for the survey of AFIA program participants.
  • Process study: This research includes site visits each year by Abt Associates staff to five or six selected AFIA programs. During these visits, interviews are conducted with program coordinators, program associates, and representatives of financial institutions to understand how programs have been implemented, how they operate, and how program features may affect participant outcomes. During Phase I, visits were conducted to five IDA programs that received AFIA funding through the initial (Fiscal Year 1999) program grants.

This Executive Summary focuses first on the non-experimental impact study. The latter portion of the Executive Summary—plus Chapters Two and Three of the body of the report—focus on the process study.

Non-experimental Impact Study: OMB Clearance of the
Participant Survey

As noted earlier, the survey of AFIA program participants will provide panel data on participant outcomes that, in conjunction with SIPP data on AFIA nonparticipants, will provide the basis for estimating program impacts. Members of the survey sample will be interviewed in three waves, at the 12th, 24th, and 36th months after the account opening date. (The sample will be selected from among those AFIA participants nationwide who opened accounts during calendar year 2001.) Because the participant survey constitutes a structured data collection activity with reporting burden on more than nine respondents, it required OMB clearance.

OMB clearance was provided on September 25, 2001. In approving the participant survey, OMB established several terms of clearance that call for the following changes to the plans for data collection and analysis:

  • For the purpose of testing the effectiveness of different approaches to providing incentive payments, the survey sample will be randomly divided into two subgroups. During Wave One, the members of one subgroup will receive their $35 incentive payment after completing the interview. The members of the other subgroup will receive a $10 incentive payment with their advance letter (mailed to them prior to the interview month) and $25 after completing the interview. Whichever method is found to yield a higher response rate will then be adopted for all sample members during Waves Two and Three.
  • In addressing the issue of selection bias that arises inherently in non-experimental impact studies, alternative approaches to propensity score matching will be considered. These alternatives will go beyond the previously proposed use of earned income tax credit (EITC) participation as an indicator of the likelihood AFIA participation and may include, for example, the presence of a checking account or savings account as another basis for the propensity scoring.
  • A separate subanalysis will be conducted of geographically matched samples of participants and nonparticipants in metropolitan statistical areas. This will enable a more rigorous test of program impacts among metropolitan residents, by accounting more explicitly for the effects of geographic location.

The survey will be implemented under Phase II of the evaluation, with the first interviews conducted in January 2002.

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Process Study: First-Round Site Visits

The remainder of this Executive Summary presents the findings from the first round of visits to selected AFIA-funded programs.

The major findings of the first-round site visits are as follows:

  • The crucial challenge facing AFIA program grantees is to find the right fit between the program's basic requirements and the capacities of the operating organization, its partners, and its intended clientele, within the constraints of available funding.
  • The five visited programs, selected to encompass a range of operational models, indeed differ greatly in their organizational structures and philosophies and in their operational approaches to major program activities: targeting, recruitment, and screening; case management; and financial education.
  • These programs exemplify the tradeoffs that exist between (a) serving needier individuals within the program-eligible population - ones who might not otherwise succeed in saving and accumulating assets, but who require intensive support services to do so - versus (b) serving more members of the program-eligible population with fewer program services.

The first-round visits, conducted for the "process study" component of the national AFIA evaluation, have indicated the diversity of approaches that organizations have taken in implementing and operating their AFIA programs. The visits also pointed to key features of programs and their clientele that may later help explain participant outcomes. Our findings, as summarized below and as detailed in Chapter Three of this report, highlight the challenges that AFIA grantees have faced in their early program experience.

The following five AFIA program sites were visited:

  • Community Services Agency, Reno, Nevada (the "Reno site");
  • Mercy Housing, Sacramento, California (the "Sacramento site");
  • Mt. Hope Housing Company, Bronx, New York (the "Bronx site");
  • Social Development Commission, Milwaukee, Wisconsin (the "Milwaukee site"); and
  • YWCA of Greater Pittsburgh, Pittsburgh, Pennsylvania (the "Pittsburgh site").

These sites were selected from among those receiving AFIA grants from fiscal year (FY) 1999 funds. They were selected, in consultation with HHS program staff, on the basis of geographic dispersion, urban/rural location, and type of organization and population served.

Our on-site research consisted of two-day visits to each program during May and June 2001. We conducted in-depth interviews with program staff, as well as with any others involved in program operations, such as the staff of the programs' financial partner. At each site, we also conducted participant interviews, both one-on-one and in groups of up to 20.

(1) Diversity of AFIA programs
Diversity marks almost every aspect of the AFIA programs that we visited: their client populations, their strategies for recruitment, case management, financial education, and their philosophical approaches to setting and enforcing program rules. Each AFIA program site represents a distinctive configuration of program elements—i.e., recruitment, case management, and financial education—that are common to all AFIA programs and to all IDA programs in general.

The program diversity suggests that AFIA programs can - and perhaps should - take a variety of forms. Some programs, for example, provide intensive, personalized support to participants. Others take approaches that, implicitly or explicitly, tend to weed out all but the most motivated. Both can serve their participants well. There is no one optimal model for an AFIA program.

There is also a downside to the individuality that marks AFIA programs. Because programs are small and often little known outside of sponsoring organizations' existing constituencies, many individuals who could benefit from them may never know of their availability. Even when an individual does come within the purview of an AFIA program, its particular features may not be appropriate for his or her needs.

(2) Organizational Structure and Philosophy
In many important respects, AFIA programs reflect the organizations that operate them. Each organization puts its own "stamp" on its AFIA program - on the types of individuals that it tends to attract, the financial literacy curriculum, its approach to case management, and the program requirements that it imposes.

For all visited programs, the AFIA grantee is a nonprofit organization. However, there is one program - the Pittsburgh program - in which the predominant institution is the financial partner, Dollar Bank. This bank is unusually proactive in outreach to, and services for, low-income residents.

(a) The one visited program operated by a financial institution was very different from those operated by social service organizations. Even though this program represents only one example, and the bank involved is not typical, it is an informative example of how an AFIA program with strong bank involvement (a "bank-oriented" program) might differ from others. We see the key differences as follows:
  • In the bank-oriented AFIA program, IDAs are viewed more as a financial product rather than as a program with ongoing support services. Dollar Bank views IDAs as one financial instrument among many, as a product that has the potential to attract mortgage business from a previously untapped market. This is in contrast to the common view by the social service community of IDAs as a "program" for personal empowerment and transformation. The bank's view shapes its expectations of individuals; a "successful" IDA account is one that turns into an accepted mortgage application within a reasonable length of time. The bank's view also shapes the services provided - technical homeownership information and extensive credit repair services, but little (if any) case management.
  • Bank-oriented programs are likely to attract a different population than those recruited by social service agencies. A bank-oriented program is likely to place more emphasis on "casting a wide net" to reach a broader clientele, but then screening applicants to ensure that only those likely to become mortgage-ready are accepted.
  • Bank-oriented programs may be capable of operating at a larger scale—but for a different population. Because of the absence of case management and a less personalized approach, bank-oriented programs may well be "leaner" administratively. In contrast, AFIA programs operated by social service organizations may end up being accessible to fewer people, but may reach more individuals "at the margins"—those who can succeed at asset acquisition, but only with program support.
  • Banks may be unlikely to want IDAs to be used for purposes that do not promote bank business. The original Dollar Bank program was designed only for home ownership, so this is the only option available to AFIA participants. To the extent that home purchase and business startup have greater loan potential than post-secondary education, banks may choose to restrict IDAs to these uses.
(b) Programs vary in their leniency or stringency, according to organizations' philosophies. A program can be lenient or stringent in several respects: (1) the minimum deposit required; (2) attitude toward participants' unrealistic aspirations; (3) tolerance for emergency withdrawals; (4) tolerance for inactive accounts, or participants who appear unlikely to attain their saving goal; and (5) how closely saving deposits are monitored. One consequence of a relatively "lenient" program design may be a higher number of inactive accounts (because more individuals are accepted who may not succeed). Another might be saving requirements that are unrealistically low for the asset in question, especially for home purchase in tight housing markets.
(c) "Piggybacking" IDA program components onto existing program components can have mixed results. For the most part, the sites developed the components of their AFIA programs specifically for these programs. One site stands in contrast. The Pittsburgh site integrated AFIA program elements into the pre-existing activities of the three partner organizations. Recruitment was to be conducted by the housing authority, case management by the YWCA, and financial education and credit counseling through Dollar Bank's pre-existing homeownership program. This strategy has met with mixed success. Although some elements appear to be working well, others are not. The result is a program that appears fragmented and incohesive.

In contrast, at the other organizations, developing the case management and financial education components specifically for the IDA program involved substantial startup costs, but resulted in centralized, more cohesive program elements.
(d) The administrative requirements of AFIA programs may make them difficult to implement for small organizations with a limited funding base. AFIA-specific administrative costs are not easily measured, but the anecdotal evidence suggests that such costs are extensive. Uniformly, program staff noted that organizations must find other sources besides AFIA administrative funding. Most of the visited sites possessed the resources to cover startup and administrative expenses. Some have been able to subsidize their AFIA program from other internal sources.

The challenges of covering administrative expenses can be particularly acute for organizations affiliated with multi-site grantees. In these cases, the AFIA administrative funds are divided among many organizations, but each one must independently incur the "front-end" administrative costs of implementing an IDA program.

(3) Targeting, Recruitment, and Screening
The participant populations of the visited sites vary dramatically. This is not surprising, as each organization targeted the clients that it felt best equipped to serve.

(a) AFIA programs do not "sell themselves." Substantial effort and thought are required to conduct a successful recruitment initiative. This finding was common across sites. Program staff also agreed, however, that "once you get over that initial hump and get positive word of mouth, an IDA program can sell itself."
(b) A variety of recruitment approaches can be effective. The visited sites offer examples that both targeted recruitment and "mass marketing" can work well. Targeted recruitment aimed at a "known" population, such as the organization's client base, can be efficient because less effort is expended on those who turn out to be ineligible. However, this approach will reach fewer people. Mass outreach to the general public casts a wider net, but more individuals may be ineligible, requiring more effort to screen them out.
(c) Participant screening occurs at several levels and undoubtedly affects outcomes. The outcomes that will be observed in AFIA programs will depend in large part on the characteristics of the individuals enrolled. The participant profile is itself importantly determined by: AFIA-mandated eligibility criteria; applicant self-selection (as each program may tend to inherently attract some types of people more than others); and agency selection (screening criteria imposed by the administering organization). The latter two types of selection are subtle and complex.

Anecdotal evidence suggests very strongly that self-selection definitely occurs in AFIA programs, perhaps most notably with respect to motivation. Individuals who enroll in an AFIA program probably already possess a relatively high level of motivation to improve their situation in life. How programs are structured can influence the degree to which participants self-select. For example, imposing a burdensome application process, lack of support services, and stringent program rules will probably result in a program comprised of individuals who are very motivated, with low subsequent dropout. In contrast, providing extensive support and lenient program requirements may allow the less motivated to enter, but with expectedly higher dropout.

Selection of individuals who possess certain characteristics can also occur by the agency. Most of the organizations have an "open-door" policy in which any eligible applicant is accepted. Even so, agency selection can be implicit and very powerful - for example, in its focus on one target population (such as refugees) over another.

(4) Case Management
Case management is a core element of most IDA programs. Traditionally the types of organizations that have operated IDA programs have been social service agencies—organizations that are strongly oriented to providing case management. How they do so is as varied as the organizations themselves. In the future, other types of organizations that are not oriented to case management—such as financial institutions—may increasingly begin to operate IDA programs. How will this change the "flavor" of IDA programs? The examples of our process study sites offer some interesting insights.

(a) Programs vary greatly in their emphasis on case management. Two of the visited sites, Milwaukee and Pittsburgh, offer minimal case management. Their example suggests that intensive case management may not be essential—if the program is composed of accountholders who have the wherewithal to succeed on their own. At the Milwaukee site, the non-intensive nature of the case management stems at least in part from the fact that the target population, refugees, is so motivated that little case management is needed. At the Pittsburgh site, the lack of case management reflects the operational approach of the financial institution (Dollar Bank). The interviewed participants in this program did not express a desire for more case management - but this site also has a fairly high number of inactive accounts. This may indicate that some participants are indeed "falling through the cracks."
(b) Intense, personalized case management can make a difference for individuals "at the margin." Case management can have a significant effect on the type of individuals who stay, and possibly succeed, in an AFIA program. Minimal case management can weed out individuals who need support, perhaps resulting in a participant population quite different than intended. Although a program that offers little case management can support a larger caseload, the program may end up serving clients who are 'self-starters' and might have done equally well without the program. In contrast, intensive case management can make the crucial difference for some individuals at the margins. Offering such support may limit the number of clients who can be served, but may permit the program to serve a needier segment of the community.

In short, both approaches can achieve results—but the affected populations are likely to differ in size and description. Whether a program aspires to serve a needier population is an important strategic decision that should be made after a thoughtful assessment of the fit between the target population's needs for case management and the support that a program can realistically offer.
(c) Program support is especially important at the beginning of an individual's participation. Because attrition can be very high in the initial stages of entering an AFIA program, program staff strongly felt that the need for intensive case management is greatest at the beginning of an individual's participation. Many programs have found that "hand-holding" at that stage is worth the effort - even if this means, for example, having a staff member accompany a participant in going to the bank to open an account.
(d) The tone and apparent effectiveness of case management hinges on interpersonal relationships. The personal style of program staff can matter greatly in motivating participants and sustaining their commitment to the program. With respect to case management specifically, the personality of the case managers appears important for programs that are structured to provide high levels of one-on-one support. In contrast, a relatively impersonal program may be easier to staff and to institutionalize, but it will tend to attract participants who can do well with minimal support.

Organizations should therefore be very careful about whom they assign to the critical "front-line" positions that involve direct contact with AFIA participants. Where the target population includes those of different cultures, cultural sensitivity is of paramount importance.

(5) Financial Education
The type of financial education received by AFIA participants differs widely across programs. In general, there are three components to financial education: financial literacy, credit counseling, and asset-specific education. All the sites offered these components to some degree, but the configurations and intensity varied widely.

(a) Excellent financial education can take a number of forms. The type of financial education that is most appropriate depends on the specific needs of the participant population. The financial literacy component varied greatly in length, approach, and content. We saw examples of financial training that ranged from a highly technical approach ("How to buy a home") to a more holistic "life skills" approach ("What does money mean to you"). Both were well received and seemed to meet participants' needs. The important factor seems to be tailoring the financial literacy curriculum to the needs of the specific target population. For example, some populations may need a curriculum aimed at promoting a savings mindset, while others (e.g. refugees) already possess this and may need practical information about how the American financial system works.
(b) Credit counseling is a component of all visited AFIA programs, but the intensity varies widely and may be of varying usefulness. The credit counseling offered among these sites ranges from a one-hour examination of one's credit report with the IDA coordinator (and referral to more extensive credit repair services in the community) to a comprehensive credit counseling program with a bank credit counselor that can last as long as two years. It is too early to know whether these varying approaches are adequately addressing the needs for credit repair.
(c) The quality of the financial literacy training appears to vary. It is uncertain whether weak training will hinder participant success. At several of the visited sites, participants were satisfied with the quality of the financial training they had received. At other sites, participants criticized the financial education they had received. At this early stage, it is unclear whether weak financial education hinders such participants. As with case management, the answer appears to depend on the nature of a program's client population.

Several elements appear to be essential for participants to adopt the habit of regular savings: not only strong financial incentives and accurate information (the "tools"), but also the belief that their asset goal is attainable (the "mindset"). Some participants enter AFIA programs already possessing the mindset and perhaps also the resourcefulness to obtain the information from other means. But where they do not, financial education can play a role in both respects. Conducted well, it empowers individuals to believe they can succeed and arms them with the information they need to navigate the financial system successfully.

The body of this report is organized as follows. Chapter One provides background information on the Act and on the national AFIA evaluation. Chapter Two provides descriptive information about the five visited programs, comparing them to all others receiving AFIA grants in the first year of funding availability, fiscal year (FY) 1999. Chapter Three provides in detail the findings from the site visits. Appendices A and B contain the interview guides used in conducting the visits.

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Acknowledgements

This research was conducted under a cooperative agreement (No. 90XS0016/01) with the Administration for Children and Families (ACF), U.S. Department of Health and Human Services. The authors of this report wish to acknowledge the assistance provided by the following ACF staff: Sheldon Shalit and Richard Saul of the Office of Community Services (OCS) and Larry Wolf of the Office of Policy Research and Evaluation (OPRE). John Tabori of PeopleWorks Incorporated, the technical assistance contractor to OCS, also assisted by providing grantee-reported data on AFIA program characteristics. We also wish to recognize the cooperation of the program staff who were interviewed for this study in the five selected AFIA programs, those operated by: Community Services Agency (Reno, NV); Mercy Housing (Sacramento, CA); Mt. Hope Housing Company (Bronx, NY); Social Development Commission (Milwaukee, WI), and YWCA of Greater Pittsburgh (Pittsburgh, PA).

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Last Updated: July 15, 2004