For European Recovery: The Fiftieth Anniversary of the Marshall Plan

For European Recovery:
The Fiftieth Anniversary of the Marshall Plan


Leaders of the Marshall Plan

On November 29, 1948, President Harry S Truman conferred with the top leaders of the Marshall Plan--(left to right) George C. Marshall, Paul G. Hoffman (1891-1974), and Averell Harriman (1891-1986). Hoffman was president of the Studebaker automobile corporation when Truman appointed him head of the Economic Cooperation Administration, the agency that operated the Economic Recovery Program (ERP). He was chosen because Congress thought that the ERP could best be run by people with business and financial experience.

Hoffman was a first-rate manager whose tact, persuasiveness, and commitment to ERP goals proved to be valuable assets. Harriman, also an experienced businessman, held the second-most-important post, special representative to the countries participating in the Marshall Plan. Before becoming secretary of commerce in the Truman administration, he had served in two crucial posts during World War II, as Lend-Lease representative in Britain and then as U.S. ambassador to Moscow.

"The Men Responsible."
Copyprint from The Marshall Plan at the Mid-Mark, 1950.
Averell Harriman Papers, Manuscript Division (4)



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