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Sexually
Transmitted Diseases > Health
Communication > CDCynergy
CDCynergy - STD Prevention Edition
CDCynergy is an innovative and interactive CD-ROM-based tool that provides practical, step-by-step assistance to public health professionals in designing health communication plans and in developing sound interventions. It allows users to assemble the pieces of a health communication plan systematically by answering questions offered in a specific sequence. The STD Prevention Edition applies the CDCynergy model to STD-specific health problems. The CDCynergy process incorporates planning, implementation, and evaluation pieces. CDCynergy does not assume that communication is the solution to a public health problem. Rather, it guides you through a process in which you:
What's in the STD Prevention Edition of CDCynergy? The STD Prevention Edition of CDCynergy is loaded with tools and resources to help plan and evaluate health communication activities:
CDCynergy will help you conceptualize and organize the complex process of health communication planning. It will also save you time and resources while providing a framework upon which you can build. CDCynergy provides a variety of resources at your fingertips. How can I be trained on the STD Prevention Edition of CDCynergy? For information on technical assistance and training opportunities for state and local health department staff, call 404-639-8656 or e-mail us (commdata@cdc.gov). Where can I get more information on CDCynergy? The CDC Office of Communication Web site provides information on CDCynergy (including all of the specialized editions), scheduled presentations, and other training opportunities. This information can be accessed at http://www.cdc.gov/healthmarketing/cdcynergy/ . How can I use the information from the STD Communications Database with CDCynergy? The STD Communications Database contains information that can assist you in identifying and understanding your audiences as well as in developing audience profiles. The Database contains characteristics and preferences of various target audiences gathered from peer-review literature and unpublished reports. Included is information about risk factors, risk perception, barriers to action, effective channels for dissemination, and effective messages. It also contains information about communication interventions that have been developed and evaluated. Using this information as a starting point will provide insight into your intended audiences, strategic ways to reach and influence them, and assistance in planning key components of your communication program. For example, it can help you determine which variables to consider for your formative research, identify appropriate communication strategies, understand how your audience segment will respond to the communication strategies, and help design realistic outcome measures. It can also help you identify communication programs that have been successful. The Database can assist you in writing the audience profiles. You can easily search by the demographics of your target audience. Through the searches, you will be able to identify:
Page last modified: October 15, 2008 Page last reviewed: October 15, 2008 Content Source: Division of STD Prevention, National Center for HIV/AIDS, Viral Hepatitis, STD, and TB Prevention |
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