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Television Advertising
(Sept. 20 – Oct. 20, 2006)
Advertising Locations:
A Spanish television advertisement promoting participation in and the
nutrition benefits of SNAP aired in nine markets
during Hispanic Heritage Month from Sept. 20 through Oct. 20,
2006. The table below lists the nine markets, the television stations,
and the toll free phone number included on the advertisement in each
market.
| Media Market |
State |
Stations |
Phone Number |
| New York City |
NY |
WXTV, WFUT |
1-800-221-5689 (national) |
| Los Angeles |
CA |
KMEX |
1-877-847-FOOD |
| San Diego |
CA |
KBNT, KDTF |
1-877-847-FOOD |
| Raleigh/Durham |
NC |
WUVC |
1-800-221-5689 (national) |
| Denver |
CO |
KCEC, KTFD |
1-800-221-5689 (national) |
| Chicago |
IL |
WGBO, WXFT |
1-800-221-5689 (national) |
| Las Vegas |
NV |
KINC, KELV |
1-800-221-5689 (national) |
| Albuquerque |
NM |
KLUZ, KTFQ |
1-888-473-3676 |
| Philadelphia |
PA |
WUVP |
1-800-221-5689 (national) |
Description of the Advertisement:
The television spot is entitled “Door.” The point of view is from the
inside of a refrigerator. Through an opening in the back of the
refrigerator, we see an ethnically diverse group of people - a single
woman, a grandfather and grandson, a married couple, a woman and her
baby, and an elderly woman - open the door and select culturally
appropriate healthy food items. As the spot moves forward, the
refrigerator fills up with healthy food over and over again for each set
of people. The last person, the elderly woman, puts healthy food in the
refrigerator.
Then the point of view switches to the entire kitchen, and we see the
elderly woman confidently holding her EBT card. The ending shot is of
the front of the freezer door with a USDA magnet holding up a Food Stamp
Program flyer. The toll free number to call for more information appears
on screen. The voiceover dialogue throughout the spot emphasizes that
many low income people are eligible for stamp benefits but don’t know it
and that the viewer, too, might qualify, and should call for more
information.
Watch Door:
You can see and
hear a small and compressed streaming version of the “Door”
advertisement at the links below. It is available in both Windows
Media Player and RealPlayer formats. If clicking on a link does not
launch the advertisement on your computer, then open the application
and paste the link in. For example, using Windows Media Player,
launch the player; click on “File” and then on “Open URL”; paste the
URL into the box and press Enter. With RealPlayer, launch the
player; click on “File” and then on “Open”; paste the URL into the
box and press Enter.
How can I use “Door”?
You can show
“Door” at meetings, exhibits, and conferences. You can also show
“Door” in waiting rooms. At this time, however, “Door” cannot be
used as a public service announcement and is only available with a
Spanish voiceover. If you have any questions about the “Door”
television advertisement, please send an email to
SNAPoutreach@fns.usda.gov.
Last modified:
12/31/2008
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