The Business of Basketball
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In 2001, Kagan's Business of Basketball valued
the average NBA team at close to $235 million1 and
estimated that in 2005 the sport would become a $3 billion
industry.2 Part of the sports
financial growth can be tied to its increased popularity
among the public. Attendance for men's professional basketball
has grown steadily in the past decade, from 17 million in
1993 to over 20 million in 2004,3 and
NBA owners received an estimated $1 billion at the gate in
2001.4 A similar rise in attendance
has occurred at the college level, where attendance figures
for men's games grew from 28 million in 1993 to over 30 million
in 2004.5
Revenue and expenses at the professional level are tied
to television contracts, player salaries, attendance figures,
and licensing fees and arena revenues. The salary cap in
effect under the 1999 collective bargaining agreement has
provided owners some predictability with expenses. And revenue
from local and national TV contracts had risen to nearly
$1 billion in 2001.6 Moreover,
the National Sporting Goods Association has estimated that
total consumer expenditures for basketball equipment grew
from $235 million in 1993 to slightly over $300 million in
2003.7
The list of resources below provide access to the rich and
varied literature on the business of basketball. These titles,
though, are only illustrative of the popular and scholarly
literature that has built up over the past decades around
the industry.
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Issue 3/4: Summer 2005
Table of Contents
Introduction
General Guides and E-Resources
Baseball
Basketball
Football
Golf
Soccer
Tennis
Bill Russell, wearing Boston Celtics
uniform, dribbling basketball, 1958 from the
New
York World-Telegram & Sun Collection.
(Library of Congress)
Reproduction number: LC-USZ62-111097 |
1 Kagan : The Business of Basketball (Carmel,
CA: Paul Kagan Associates. 2001), 6, 382.
2 Ibid., 3.
3 "Basketball - NBA Attendance," Sports
Business Research Network database. (Viewed 9 June
2005).
4 Kagan : The Business of Basketball (2001),
11.
5 "Basketball (Men's) - Attendance
(College - NCAA)," Sports Business Research Network database.
(Viewed 9 June 2005).
6 "Executive Summary," Kagan
: The Business of Basketball (2001), 9-22.
7 "Basketball Equipment: Total Consumer
Exp. by Type of Equip. (in mil. of $)," Sports
Business Research Network database. (Viewed 9 June
2005).
Basketball Highway : Links to Basketball resources
on the web.
http://www.bbhighway.com/
Berri, David J. "Stars at the Gate
: The Impact of Star Power on NBA Gate Revenues." Journal
of Sports Economics 5(1):33-50 (2004).
http://jse.sagepub.com/cgi/content/refs/5/1/33
Lambert, Craig. "Has winning on the
field become simply a corporate triumph?" Harvard
Magazine. 103 (September-October 2001).
http://www.harvardmagazine.com/on-line/09014.html
NBA Business / Business of Basketball
http://www.insidehoops.com/business.shtml
Soonhwan Lee, D.S.M. and Hyosung Chun. "Economic
Values of Professional Sport Franchises in the United States," Sport
Journal 5(3) (Fall 2002).
http://www.thesportjournal.org/2002Journal/Vol5-No3/econimic-values.htm
Books
Ashe, Arthur. A Hard Road to Glory--Basketball
: The African-American Athlete in Basketball. New York,
N.Y. : Amistad : Distributed by Penguin USA, c1993.
LC Call Number: GV885.7 .A84 1993
LC Catalog Record: 93037948
Publisher description: http://www.loc.gov/catdir/description/hc043/93037948.html
Ashe traces this development from the club players of the 1920s
to the colleges -- including the achievements of athletes in the traditional
black colleges -- and on the professional basketball players of today.
Bjarkman, Peter C. Hoopla : A Century of College
Basketball. Indianapolis, IN : Masters Press, 1996.
LC Call Number: GV885.7 .B53 1996
LC Catalog Record: 95043174
Historical perspective on the growth of basketball, with profiles
on the greatest players, teams, coaches, and events.
The Business of Basketball. Carmel, CA :
Paul Kagan Associates, 2001 -
LC Call Number: GV885.513 .B82
LC Catalog Record: 2001214842
Includes statistics on all facets of basketball financing and
marketing.
Decourcy, Mike. Inside Basketball : From the Playgrounds
to the NBA. New York, NY : MetroBooks, c1996.
LC Call Number: GV885.7 .D43 1996
LC Catalog Record: 96026436
Jozsa, Frank P. Sports Capitalism : The Foreign
Business of American Professional Leagues. Burlington, VT : Ashgate,
c2004.
LC Call Number: GV716 .J68 2004
LC Catalog Record: 2004015070
Table of Contents: http://www.loc.gov/catdir/toc/ecip0419/2004015070.html
Keogh, Damian. Money for Jam : Sport, Big Business,
the Media and Me. St. Leonards, NSW : Allen & Unwin, 1996.
LC Call Number: GV884.K42 A3 1996
LC Catalog Record: 97201218
Economic and social perspectives on the Australian National
Basketball League.
LaFeber, Walter. Michael Jordan and the New Global
Capitalism. New York : W.W. Norton & Co., c2002.
LC Call Number: GV884.J67 L34 2002
LC Catalog Record: 2003265705
Discusses the impact of sports and entertainment on world-wide
marketing.
Rosen, Charles. Scandals of '51 : How the Gamblers
Almost Killed College Basketball. New York : Holt, Rinehart and
Winston, c1978.
LC Call Number: GV885.7 .R67
LC Catalog Record: 77025355
Details the point-shaving scandals of 1950 and '51 and their
affect on the industry.
Staudohar, Paul D. and James A. Mangan, editors. The
Business of Professional Sports. Urbana: University of Illinois
Press, 1991.
LC Call Number: GV716 .B87 1991
LC Catalog Record: 90045150
Contains chapter titled "Professional basketball: Economics
and business perspectives," by R.G. Noll.
Total Basketball : The Ultimate Basketball Encyclopedia. Wilmington,
Del. : Sport Classic Books, c2003.
LC Call Number: GV885.7 .T68 2003
LC Catalog Record: 2003111745
Journals
Journal of Sports Economics. Sage Publications,
2000 - present ISSN: 1552-7794
http://www.sagepub.com/journal.aspx?pid=188
Additional works on the basketball business in the Library of Congress
may be identified by searching the Online
Catalog under appropriate Library of Congress subject headings. Choose
the topics you wish to search from the following list of Library of Congress
subject headings to link directly to the Catalog and automatically execute
a search for the subject selected. Please be aware that during periods
of heavy use you may encounter delays in accessing the catalog. For assistance
in locating the many other subject headings which relate to basketball
as a business, please consult a reference librarian.
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