Opening Plenary: Understanding Customers/Consumers

Originally aired: Wednesday August 29, 2007

Description:

• Using Metaphor to Understand and Communicate to Your Audiences
  Mary Beth Jowers, Managing Director of Olson Zaltman Associates

• Self-Invention and Self-Care: A Yankelovich MONITOR Perspective on Understanding Health Consumers In the Emerging Era of Consumer Empowerment
  Dr. J. Walker Smith, President of Yankelovich, Inc.

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Special Keynote Presentation: Dr. Jeff French

Originally aired: Thursday August 30, 2007

Description:

• Applying Social Marketing Strategically: Lessons from England
  Dr. Jeff French, Director of the National Social Marketing Centre in London, England

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Download Transcripts ( 33 pages, 121 KB)

Closing Plenary: Reaching Customers/Consumers

Originally aired: Thursday August 30, 2007

Description:

• Health Communication Challenges in the Digital World
  Speaker: Dr. Esther Thorson, Professor and Associate Dean for Graduate Studies, Director of Research, Reynolds Journalism Institute, University of Missouri – Columbia

• Developing a Collaborative Distribution Channels Strategy
  Speaker: Dr. Robert Spekman, Tayloe Murphy Professor of Business Administration, Darden School of Business, University of Virginia

To View: Click below on the appropriate link for your internet connection.

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Download Transcripts ( 34 pages, 148 KB)

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