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"Every new opinion, at its starting, is precisely in a minority of one."--Thomas Carlyle, Heroes and Hero Worship, II, 1840, lecture in London, May 8. From the series Great Ideas of Western Man.
1961
Herbert Bayer
Born: Haag, Austria 1900
Died: Montecito, California 1985
metal
overall (includes base): 14 7/8 x 13 1/2 x 12 1/2 in. (37.9 x 34.3 x 31.
Smithsonian American Art Museum
Gift of Container Corporation of America
1984.124.25
Smithsonian American Art Museum
4th Floor,
Luce Foundation Center
Description
Herbert Bayer developed the advertising campaign “Great Ideas of Western Man” for the Container Corporation of America, where he was a design consultant for twenty years. This series of advertisements combined graphic images with insightful quotes, and featured work by artists Rudolf Hoflehner, Edgard Pillet, and Paul Rand. Thomas Carlyle’s idea is reflected in the composition of the piece. One rod in the center of the chaotic construction stands out from the others, representing the “minority of one” whose ideas change our lives.
About Herbert Bayer
Born: Haag, Austria 1900 Died: Montecito, California 1985