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Supplemental Nutrition Assistance Program

Radio Public Service Announcements

Client: Food and Nutrition Service

Campaign:

Food Stamps Radio Format

Length:

0:60

Title:

“Sweetest Sound”

 
FEMALE ANNCR: When you’re struggling to make ends meet, what does help sound like?
 
SFX: Swipe. Beep.
 
FEMALE ANNCR: When it’s hard to keep good food on your family’s table, what does help sound like?
 
SFX: Swipe. Beep.
 
FEMALE ANNCR: And where is it coming from?
 
SFX: Swipe. Beep.
 
FEMALE ANNCR: It’s the new card from the Food Stamp Program. We’ve replaced those old paper stamps with an electronic card that works like a bank card with a pin number. So you can use it at the store to buy food whenever times get tough — keeping your family healthy. And that’s the sweetest sound of them all.
 
SFX: Kids laughing, eating, talking
 
FEMALE ANNCR: You or someone you know may be eligible for nutrition assistance. To find out more about the Food Stamp Program, the electronic card, and how to apply, call 1-800-221-5689. That’s 1-800-221-5689. The Food Stamp Program. Eat Right When Money’s Tight.
 
FEMALE ANNCR: A message from the U.S. Department of Agriculture.

 

Last modified: 11/21/2008