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|| Lifelong Literacy Public Awareness Campaign ||
In an effort to inspire young people to become lifelong learners and encourage reading, the Ad Council and the Library of Congress have launched a new series of public service advertisements (PSAs) to promote the Lifelong Literacy campaign. According to the National Institute for Literacy, success in school, and life, starts with literacy. When kids become good readers in the early grades, they are more likely to become better learners throughout their school years and beyond. While parental involvement is critical, it ultimately comes down to inspiring the individual person not only to read books but to also find their own passion about reading in all forms.
Created pro bono by The Geppetto Group, Buena Vista Home Entertainment and the Brigham Young University (BYU) Ad Lab, the new TV and web PSAs encourage children to “explore new worlds” and visit www.Literacy.gov.
In 2001, the Library of Congress and the Ad Council partnered to create a PSA campaign to engage all Americans in learning their nation’s history through its online resources. The Library’s mission continues to be to make its vast resources available and useful to the Congress and the American people, and to sustain and preserve a universal collection of knowledge and creativity for future generations.
- Read the news release about this important initiative.
- Download the "Oz" bookmark (PDF/1Mb)
- Download the "Narnia" bookmark (PDF/1Mb)
- Download the "Camelot" bookmark (PDF/868Kb)
|| Read the Books Online ||
Explore the worlds featured in the Lifelong Literacy campaign by reading the books online.
|| Watch the Public Service Announcements ||
Oz
- Download a longer version of this video
60 Seconds | MPEG Video | 10.7 MB
Camelot
- Download a longer version of this video
60 Seconds | MPEG Video | 10.7 MB
Narnia
- Download a longer version of this video
60 Seconds | MPEG Video | 10.7 MB
|| Listen to the radio ads ||
“Ella Enchanted” by Gail Carson Levine
- 30 Seconds (536 KB) | MP3 Audio
“The Chronicles of Narnia” (series) by C.S. Lewis
- 30 Seconds (472 KB) | 60 Seconds-a (1 MB) | 60 Seconds-b (1 MB) | MP3 Audio
“Hatchet” by Gary Paulsen
- 30 Seconds (536 KB) | 60 Seconds (960 KB) | MP3 Audio
“A Long Way from Chicago” by Richard Peck
- 60 Seconds (968 KB) | MP3 Audio
“Esperanza Rising” by Pam Munoz Ryan
- 30 Seconds (536 KB) | 60 Seconds (984 KB) | MP3 Audio
“Holes” by Louis Sachar
- 30 Seconds (536 KB) | MP3 Audio
“Call It Courage” by Armstrong Sperry
- 30 Seconds (532 KB) | 60 Seconds (972 KB) | MP3 Audio
“Maniac McGee” by Jerry Spinelli
- 30 Seconds (536 KB) | MP3 Audio
The Chronicles of Narnia, Narnia, and all other book titles, characters and locales original
thereto are trademarks of C.S. Lewis Pte Ltd. and are used with permission.
© Disney/Walden