Library of Congress Blog
“Light and liberty go together.”

Gadling, the major travel blog, yesterday linked to the June edition of LOC�s �nifty� Wise Guide, in part because of its focus on summer vacations.

Here�s a little bit about what the blog thinks of the Wise Guide:

The website is spirited and fun in design � who knew a .gov could be so engaging?

Seeing as how my office has a hand in producing it every month (I usually only rubber-stamp the fine copy written by Erin Allen), to Gadling we offer hearty thanks!

As Gadling points out, the site grows out of the Library�s seven-year association with the Ad Council. At a news conference and in our booth this week at the American Library Association annual conference, we offered a sneak peek at the next phase of our Lifelong Literacy campaign with the Ad Council, which should be launching in late July or early August. The theme, �Explore New Worlds: Read,� shows young people how books can transport their imaginations, using the literal representation of a train to magical destinations. (The screen capture is from a rough cut of the new PSA.)

The campaign will include TV and radio spots; a fun, new Web site; a nationwide �mall tour�; and other materials, such as bookmarks. The Web site will be found at literacy.gov, which (as of this writing) currently links to last year�s campaign kicking off the Lifelong Literacy message.

I�m excited about the whole campaign, but I have to say I�ve seen rough versions of the TV spot several times now, and every single time I get chills � seriously. Creative professionals at The Geppetto Group, Buena Vista Home Entertainment, and the BYU Ad Lab have generously donated their time and talents to help make the new campaign possible.

Of course, we�ll be promoting this more heavily when it actually launches.

Oh, and here�s another piece of trivia: To date, Library of Congress campaigns with the Ad Council have resulted in roughly $230 million worth of donated media (i.e., public service ad placements.) Incredible!

Tags: gadling, travel, blogs, literacy, reading, lifelong literacy, ad council, advertising council, ads, advertisements, advertising

Share this: Digg | Del.icio.us

This entry was posted on Thursday, June 28th, 2007 at 1:58 pm and is filed under Blogging, History, LC Web site, News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.