Karr Collection Television Commercials: Suggested Reading

Diamant, Lincoln. TELEVISION'S CLASSIC COMMERCIALS: THE GOLDEN
YEARS, 1948-1958. New York: Hastings House, 1971.

Hall, Jim. MIGHTY MINUTES: AN ILLUSTRATED HISTORY OF TELEVISION'S
BEST COMMERCIALS. New York: Harmony Books, 1984.

Himmelstein, Hal. "Advertising: The Medium is the Mirage," in
TELEVISION MYTH AND THE AMERICAN MIND. New York: Praeger
Publishers, 1984.

McMahan, Harry Wayne. COMMUNICATION & PERSUASION: A HARD LOOK AT
$UCCE$$FUL TV COMMERCIALS. Baja, California: The Stephens Press,
1980.

Price, Jonathan. THE BEST THING ON TV: COMMERCIALS. New York: The
Viking Press, 1978.

Wright, John W., ed. THE COMMERCIAL CONNECTION: ADVERTISING AND THE
AMERICAN MASS MEDIA. New York: Dell Publishing Co., Inc., 1979.

List compiled by Karen C. Lund