NHIN / HISPC / SLHIE Joint Conference

HISPC Provider Education Collaborative Update

Dana Green

Andrea White

HISPC Collaborative Structure

• Includes 42 states among the 7 Collaboratives

HISPC Provider Education Group Members

• Dana Ashley Green – Michigan
• Andrea White – Tennessee
• Christopher Sullivan – Florida
• April Smith – Kentucky
• Mary Helen Conner – Mississippi
• Ryan Sandefer – Wyoming
• Lisa Stansbury – Louisiana
• Charlotte Krebs – Missouri
• Holt Anderson – Special Resource
• Robert Bailey – RTI

Goals of the Provider Education Collaborative

• Create a toolkit to introduce electronic health information to providers
• Increase their awareness of the privacy and security benefits and challenges of electronic health information exchange

Strategy

• Design metrics and establish a baseline of the existing state of provider experience based on these metrics
• Produce a set of core messages, targeted messages and tools to build trust among health care providers in HIE and demonstrate privacy and security policies, procedures, and workflow changes necessary to securely exchange clinical health care data
• Build a national collaborative of professional organizations
• Build a toolkit to engage providers that can be used in all states

Tactics to Implement Strategy

• Research existing provider education materials
• Develop partner relationships
• Assess existing HIE environment to determine scope (by provider type)
• Establish baseline and metrics
• Develop communication strategy matrix by provider and delivery type
• Develop appropriate targeted messages by media type
• Develop toolkit
• Implement communication campaign
• Evaluate the campaign
• Solicit feedback iteratively
• Obtain endorsements by national provider organizations

HISPC PET Project Timeline

Toolkit Contents

• Core messages
• Targeted messages
• Workflow, policy, and procedure changes
• Paradigm shifts
• Value case
• Security and privacy myths, legends, and folklore
• Delivery methods

Messaging Goals

• Awareness:
  • Educate providers on the benefits of secure HIE over current methods of .transmitting patient records.
  • Educate providers on the interaction between HIE and HIPAA and its acceptability under HIPAA regulations.
• Motivation:
  • Persuade providers that PHI can be more securely maintained and .exchanged in an electronic format than in the current paper format.
  • Persuade providers that the privacy of patient records is readily ensured by the appropriate use of EMR systems and more readily controlled .than current procedures through carefully adopted policies and procedures .backed up with authentication, audit trails, and sanctions, when necessary.
• Critical Path/Call to Action:
  • Drive providers to compare privacy and security benefits of secure HIE .with current procedures.
  • Stimulate investment in EHR systems to facilitate secure exchange of patient records and to protect the privacy of those records.

Targeted National Relationships

• NGA
• NCSL
• NASCIO
• NAAG
• AMA
• ANA
• AHA
• ACP
• AAP
• MGMA
• AAN
• AAFP
• PEHRC
• Specialty societies
• AHIMA
• HIMSS
• SOPHE
• AAMC
• eHI
• CMS
• ONC
• HITSP
• NHIN
• CCHIT
• Other HISPC Collaboratives

Next Steps

• Finalize all state contracts.
• Develop relationships with national- and state-level provider associations.
• Develop baseline assessment of provider readiness for HISPC provider education messages and identify existing communication channels.
• Establish partnerships with provider associations.
• Complete strategy matrix of opportunities as decision support for next stages of PET implementation.