R 161955Z Dec 08
UNCLASSIFIED//
MARADMIN 709/08
MSGID/GENADMIN/CMC WASHINGTON DC//
SUBJ/SUBJ/FAMILY READINESS FOCUS GROUP SUPPORT REQUIREMENTS//
POC/N. SULLIVAN/YA-02/MRW/-/TEL:703-784-9517/TEL:DSN 278-9517//
GENTEXT/REMARKS/-1. MR HAS CONTRACTED A CONSULTING FIRM, J. WALTER
THOMPSON (JWT), TO IDENTIFY AND EVALUATE COMMUNICATION NEEDS OF
MARINES AND THEIR FAMILIES AND TO CREATE A MARKETING CAMPAIGN PLAN
FOR UNIT FAMILY READINESS AND MARINE CORPS FAMILY TEAM BUILDING.
THE GOAL IS TO DEVELOP STRONGER PROGRAMS AND HELP ESTABLISH THE
FAMILY READINESS OFFICER AS THE TRUSTED COMMUNICATION LINK TO
MARINES AND FAMILIES REGARDING FAMILY READINESS REQUIREMENTS AND
SUPPORT CAPABILITIES. IN ORDER TO EVALUATE THE COMMUNICATION NEEDS
OF MARINES AND THEIR FAMILIES A SERIES OF FOCUS GROUPS AND PHONE
INTERVIEWS WILL BE CONDUCTED AT DESIGNATED BASE/STATION LOCATIONS.
2. BASE/STATION FOCUS GROUP ADMINISTRATION. FOCUS GROUPS WILL
REQUIRE THE INPUT OF APPROXIMATELY 80 ACTIVE DUTY MARINES, 10
RESERVE MARINES (VIA PHONE INTERVIEWS), 40 SPOUSES, 20 CHILDREN, 10
CIVILAN MARINES AND 10 PARENTS OF ACTIVE DUTY MARINES. FOCUS GROUPS
WILL BE CONDUCTED BY THE CONTRACTOR STUDY TEAM AT 7 INSTALLATIONS
WORLDWIDE. THE FOCUS GROUPS WILL BE ADMINISTERED DURING JANUARY
2009. THE SPECIFIC DATES AND RANK REQUIREMENTS FOR FOCUS GROUP
ADMINISTRATION AT EACH BASE/STATION WILL BE FORWARDED VIA SEPARATE
CORRESPONDENCE.
3. ON-SITE ADMINISTRATION AT BASE/STATION.
A. THE CONTRACTOR STUDY TEAM WILL CONDUCT FOCUS GROUPS ON-SITE AT
THE FOLLOWING BASES/STATIONS:
MCB LEJEUNE
MCAS CHERRY POINT
MCB CAMP PENDLETON
MCAS MIRAMAR
MCRD SAN DIEGO
MCAGCC 29 PALMS
MCB CAMP BUTLER
B. BASE/STATION REQUIREMENTS TO SUPPORT ON-SITE FOCUS GROUP
ADMINISTRATION.
- APPOINT BASE/STATION POCS TO HQMC NLT 23 DECEMBER 2008.
BASE/STATION G-1/ADJUTANT; AND POC FROM EACH MEF RECOMMENDED.
- APPOINTED POC WILL IDENTIFY, SELECT, AND NOTIFY MARINES AND
FACILITATE MAXIMUM PARTICIPATION.
-BASE/STATION POC WILL RECEIVE A BREAKOUT OF DESIRED GROUP
COMPOSITION BY RANK 20 - 30 DAYS PRIOR TO FIRST DAY OF ON-SITE
ADMINISTRATION.
- SECURE CLASSROOM-TYPE FACILITY TO SUPPORT FOCUS GROUP
ADMINISTRATION.
- SCHEDULE PARTICIPANT GROUPS TO ATTEND FOCUS GROUP SESSION AT THE
SELECTED FACILITY ON THE SPECIFIED DATES. EACH GROUP SESSION WILL
BE A MINIMUM OF 2 HOURS IN LENGTH. FURTHER GUIDANCE WILL BE
PROVIDED TO THE SELECTED POC OUTLINING MORE SPECIFIC DETAILS.
- ASSIST CONTRACTOR STUDY TEAM BY ENSURING MAXIMUM ATTENDENCE AND
PROVIDING SUPERVISION OF PARTICIPANTS DURING FOCUS GROUP SESSIONS.
C. MARFORRES AND MARINE CORPS RECRUITING COMMAND REQUIREMENTS TO
SUPPORT ON-SITE FOCUS GROUPS AND PHONE INTERVIEWS.
- APPOINT MARFORRES AND MARINE CORPS RECRUITING COMMAND POCS TO HQMC
NLT 23 DECEMBER 2008.
- POCS WILL RECEIVE A BREAKOUT OF DESIRED GROUP COMPOSITION 20 - 30
DAYS PRIOR TO FIRST DAY OF FOCUS GROUP ADMINISTRATION.
- SCHEDULE PARTICIPANT GROUPS TO ATTEND FOCUS GROUP SESSION OR PHONE
INTERVIEW ON THE SPECIFIED DATES. EACH GROUP SESSION WILL BE A
MINIMUM OF 2 HOURS IN LENGTH. EACH PHONE INTERVIEW WILL BE A
MAXIMUM OF 30 MINUTES IN LENGTH. FURTHER GUIDANCE WILL BE PROVIDED
TO THE SELECTED POC OUTLINING MORE SPECIFIC DETAILS.
4. HQMC STUDY TEAM POC IS N. SULLIVAN/YA-02/MRW/MR/TEL: 703-784-
9517/TEL: DSN 278-9517/NANCIE.SULLIVAN@USMC.MIL.//