R 152239Z OCT 01 ZYW
FM CMC WASHINGTON DC//PA//
TO MARADMIN
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UNCLAS //N02239//
MARADMIN 501/01
MSGID/GENADMIN/CMC WASHINGTON DC/PA//
SUBJ/WEB PAGE STYLE GUIDE, NEW MCO 5720.26//
REF/A/DOC/SECNAVINST 5720.47/01JUL1999//
REF/B/DOC/DOD POLICY MEMORANDUM/09JAN1998//
REF/C/DOC/DOD POLICY MEMORANDUM/25NOV1998//
REF/D/MSG/C4 WEB SITE ADMIN POLICY/291914ZAUG2001//
NARR/REF A IS THE DEPARTMENT OF THE NAVY POLICY FOR CONTENT OF
PUBLICLY ACCESSIBLE WORLD WIDE WEB SITES. REF B AND C PROVIDE DOD
WEB SITE ADMINISTRATION POLICY AND PROCEDURES. REF D IS C4I POLICY ON
WEB SITE ADMINISTRATION.//
POC/GREG REEDER/-/HQMC PA/-/TEL:DSN 224-7678/TEL:COMM 703-614-7678
/EMAIL:REEDERGC@HQMC.USMC.MIL//
RMKS/1. PURPOSE. THIS MSG ANNOUNCES MARINE CORPS ORDER 5720.26, WHICH
ESTABLISHES GUIDELINES TO STANDARDIZE LAYOUT, DESIGN, AND
NAVIGATIONAL STRUCTURE OF WEB PAGES ON ALL PUBLICLY ACCESSIBLE
MARINE CORPS WEB SITES.
2. BACKGROUND. IN RECENT YEARS THERE HAS BEEN A PROLIFERATION OF
PUBLICLY ACCESSIBLE MARINE CORPS WEB SITES AND WEB PAGES ON THE WORLD
WIDE WEB. EACH WEB SITE HAS A DIFFERENT LAYOUT AS A RESULT OF
DEVELOPMENT AND MAINTENANCE BY A BROAD SPECTRUM OF MARINES AND
CONTRACTORS. THE MAJORITY OF OUR CORPS' WEB SITES ARE INCONSISTENT IN
NAVIGATIONAL STRUCTURE AND DESIGN STANDARDS RESULTING IN CONFUSION
FOR INTERNAL AND EXTERNAL AUDIENCES. THE RESULT IS DISPLAY OF AN
UNPROFESSIONAL POSTURE ON THE WORLD WIDE WEB.
3. SCOPE. THIS MARINE CORPS ORDER APPLIES TO ALL PUBLICLY
ACCESSIBLE MARINE CORPS WEB PAGES AT EACH PUBLICLY ACCESSIBLE
WEB SITE. IT DOES NOT APPLY TO WEB SITES AND WEB PAGES NOT
ACCESSIBLE TO THE PUBLIC. THE MARINE CORPS ORDER IS EFFECTIVE
IMMEDIATELY. COMMANDERS ARE GRANTED A COMPLIANCE WINDOW ENDING 15
JAN 2002. EXTENSIONS WILL NOT BE GRANTED.
4. EXCEPTIONS. THIS ORDER DOES NOT APPLY TO TWO WEB SITES
(MARINES.COM AND MARINEOFFICER.COM) OPERATED SPECIFICALLY FOR LEAD
GENERATION BY MARINE CORPS RECRUITING COMMAND (MCRC).
5. DISCUSSION. THE INTENT OF THIS ORDER IS TO ENSURE WEB SITE
STANDARDS ARE IMPLEMENTED THROUGHOUT THE CORPS. AUTHORITY IS GRANTED
BY THE ACMC CHARTERED INFORMATION TECHNOLOGY STEERING GROUP AND ITS
WEB STANDARDS SUBCOMMITTEE, TO DEVELOP THESE STANDARDS. WIDE
REPRESENTATION FROM THROUGHOUT THE CORPS COMPRISES THE
SUBCOMMITTEE THROUGH WHICH ALL STANDARDS HAVE BEEN DEVELOPED THUS
FAR. OVERALL GUIDANCE IS FOR WEB SITES TO DISPLAY OUR CORPS' BRAND
ICON, UNIVERSAL MARINE CORPS TOOL BAR, AND BASIC SITE NAVIGATION
THROUGH THE USE OF THE BASIC COMPONENTS OF WEB PAGE DESIGN.
6. POLICY. MCO 5720.26 PRESCRIBES STANDARDS FOR PUBLICLY ACCESSIBLE
MARINE CORPS WEB PAGES. HOWEVER, THIS ORDER DOES NOT PRESCRIBE THE
TYPE OF DATABASE, SUPPORTING SOFTWARE, DELIVERY PLATFORM, OR
DEVELOPMENT ENVIRONMENT WEB ADMINISTRATOR MAY USE.
7. ACTION.
A. WEB ADMINISTRATORS CAN NAVIGATE TO HTTP://WWW.USMC.MIL/WEBSTANDARDS AND
UTILIZE THE RESOURCES AVAILABLE THERE TO CONDUCT THE STANDARDIZATION
PROCESS. THIS PAGE CONTAINS THE SOURCE FILES, POLICY, AND GUIDANCE
ON HOW TO ACCOMPLISH THE MISSION AT HAND. IT IS IMPORTANT TO NOTE
THAT THE MAIN ISSUE WITH STANDARDIZATION IS TO APPLY THE ITSG
MANDATED GLOBAL TOOLBAR, AND NAVIGATIONAL STRUCTURE. CONTENT,
INFORMATION AND IMAGERY REMAIN THE COMMANDERS RESPONSIBILITY TO
MANAGE AND MAINTAIN. GUIDANCE ON HOW TO IMPROVE PAGE PERFORMANCE,
USAGE, AND DESIGN IS PROVIDED IN THE STYLE GUIDE (AVAILABLE FOR
DOWNLOAD AT THE ABOVE LISTED URL).
B. REFERENCES A THROUGH D, REQUIRE THAT PUBLICLY ACCESSIBLE AND
OFFICIAL WEB SITES ARE REQUIRED TO REGISTER WITH THE GOVERNMENT
INFORMATION LOCATOR SERVICE. RESPONSIBLE PERSONNEL ARE DIRECTED TO
REGISTER THEIR RESPECTIVE WEB SITES DIRECTLY THROUGH THE MARINE CORPS
REPOSITORY LOCATED AT HTTP://WWW.USMC.MIL/SITEREGISTRATION BY SELECTING THE
CHOICE FOR SITE REGISTRATION. THE REGISTRATION FORM PROVIDES
OFFICIAL MARINE CORPS WEB SITES A SINGLE-POINT OF ENTRY AND A
SIMPLIFIED PROCESS TO REGISTER WITH GILS. SITES NOT REGISTERED VIA
THIS CHANNEL WILL BE REMOVED FROM THE DOD GILS REGISTRY. THIS
INCLUDES THOSE SITES PREVIOUSLY REGISTERED WITH GILS. SUBMISSIONS
WILL BE REVIEWED BY HQMC AND FORMATTED PRIOR TO BEING ENTERED ON THE
CENTRAL GILS SYSTEM. EXISTING MARINE CORPS WEB SITES MUST BE
REGISTERED NO LATER THAN 15 NOV 2001.
8. REQUEST WIDEST DISSEMINATION OF THIS MSG.
9. POC FOR POLICY QUESTIONS IS GREG REEDER, MC NEWS AND INFORMATION,
HQMC (PAMCNI) DSN 224-7678, COMM 703-614-7678, OR UNCLAS E-MAIL TO
MAILTO:REEDERGC@HQMC.USMC.MIL.//
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