English Español Français
Canada, Mexico and the United States cooperating to protect North America's shared environment.
Google
 

Direct marketing and trade for sustainable management of resources
 

Direct marketing and trade for sustainable management of resources

Canada   Mexico  

Received C$ 80000 in 1997

 

NAFTA has created the potential for increased trade in agricultural products between Canada, the US and Mexico. However, due to lack of resources, small and medium-size producers have virtually no access to these newly emerging markets. The goal of the farmers on the Eco-Social Frontiers Project is to establish sustainable direct marketing and trade ties between their organizations so that small and medium-sized farmers will have more direct access to consumers. The project is based on a model of sustainable development that entails organizational capacity building, gender equity, economic viability and protection of natural resources. The project begins with a market feasibility study to identify which products might profitably, sustainably and ethically be traded. Next, the community-based membership of both organizations will be consulted to decide which structures (e.g. cooperatives, partnerships, corporations) would best maximize farmers' participation. A trademark and promotional campaign will be developed to alert customers to the equitable principles and sustainable practices used in the production and marketing of the products.


National Farmers Union/Union de Organizaciones Campesinas Autónomas
Saskatoon, Saskatchewan, Canada


For more information about this grant, please contact the CEC Secretariat.

 Related CEC Activities

 Environment, Economy and Trade
 Trade in Environmentally-Preferable Goods and Services

Related products


For info:


Home | Latest News | Calendar of Events | Who We Are | Our Programs and Projects | Publications and Information Resources | Citizen Submissions on Enforcement Matters | Grants for Environmental Cooperation | Contracts, Jobs, RFPs | Site Map | Contact Us