In 1996, the Governor of Arkansas recognized the state’s vulnerability to future severe weather events and declared an annual statewide Severe Weather Awareness Week. As part of this annual week, the National Weather Service (NWS) and Arkansas Department of Emergency Management (ADEM) scheduled a media campaign, including press releases, public service announcements, and televised appearances. The Severe Weather Awareness Week was expanded to include a Disaster Preparedness Tour, using the theme “Prepare for Tomorrow’s Disaster...Today!”
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