Design For the Other 90% | Cooper-Hewitt, National Design Museum

“The majority of the world’s designers focus all their efforts on developing products and services exclusively for the richest 10% of the world’s customers. Nothing less than a revolution in design is needed to reach the other 90%.”
—Dr. Paul Polak, International Development Enterprises

Exhibition on view at Walker Art Center in Minneapolis May 24–September 7, 2008

Shelter

Shelter is a basic human need. It protects us from the physical elements and provides security and a sense of belonging. Find out more.
Health

Disease and disabilities are preventing billions of people from leading productive lives. Find out more.
Water

Water is essential to all forms of life, and supplying it in sufficient quality as well as quantity for drinking, domestic use, and farming is necessary to our survival. Find out more.
Education

Education empowers people and provides opportunities for social and economic empowerment. Find out more.
Energy

Fuel and power are needed for cooking, heating, lighting, communication, and income generation. Find out more.
Transport

Transport moves people and goods; and provides access to clinics, schools, markets, and financial opportunities. Find out more.