![](https://webarchive.library.unt.edu/eot2008/20090105093321im_/http://mediakit.go.com/images/bullet_blk_sml_wbg.gif) |
All ad content must comply with Walt Disney Internet Group’s (WDIG) "WDIG Ad Guidelines". |
![](https://webarchive.library.unt.edu/eot2008/20090105093321im_/http://mediakit.go.com/images%0A/spacer_clear.gif) |
![](https://webarchive.library.unt.edu/eot2008/20090105093321im_/http://mediakit.go.com/images/bullet_blk_sml_wbg.gif) |
The advertising content must be clearly identifiable as an advertisement, as opposed to a link within WDIG site content. Advertisers must be clearly identified by name in at least one frame of the advertising content. |
![](https://webarchive.library.unt.edu/eot2008/20090105093321im_/http://mediakit.go.com/images%0A/spacer_clear.gif) |
![](https://webarchive.library.unt.edu/eot2008/20090105093321im_/http://mediakit.go.com/images/bullet_blk_sml_wbg.gif) |
Ad units that have a white or partially white background must be bound by a visible one (1) pixel non-white box built into the graphic. Creative must still meet size specifications with border. |
![](https://webarchive.library.unt.edu/eot2008/20090105093321im_/http://mediakit.go.com/images%0A/spacer_clear.gif) |
![](https://webarchive.library.unt.edu/eot2008/20090105093321im_/http://mediakit.go.com/images/bullet_blk_sml_wbg.gif) |
All advertisers must have a privacy policy, no more than (one) 1 click from the linking page to the Ad unit. |
![](https://webarchive.library.unt.edu/eot2008/20090105093321im_/http://mediakit.go.com/images%0A/spacer_clear.gif) |
![](https://webarchive.library.unt.edu/eot2008/20090105093321im_/http://mediakit.go.com/images/bullet_blk_sml_wbg.gif) |
Ad units must have a linking URL that resolves to an active page. |
![](https://webarchive.library.unt.edu/eot2008/20090105093321im_/http://mediakit.go.com/images%0A/spacer_clear.gif) |
![](https://webarchive.library.unt.edu/eot2008/20090105093321im_/http://mediakit.go.com/images/bullet_blk_sml_wbg.gif) |
All Flash and third party creative must open a new window. |
![](https://webarchive.library.unt.edu/eot2008/20090105093321im_/http://mediakit.go.com/images%0A/spacer_clear.gif) |
![](https://webarchive.library.unt.edu/eot2008/20090105093321im_/http://mediakit.go.com/images/bullet_blk_sml_wbg.gif) |
Alt Text: 30 Character max. |
![](https://webarchive.library.unt.edu/eot2008/20090105093321im_/http://mediakit.go.com/images%0A/spacer_clear.gif) |
![](https://webarchive.library.unt.edu/eot2008/20090105093321im_/http://mediakit.go.com/images/bullet_blk_sml_wbg.gif) |
User Initiated Audio is allowed. Host initiated sound is not allowed. |
![](https://webarchive.library.unt.edu/eot2008/20090105093321im_/http://mediakit.go.com/images%0A/spacer_clear.gif) |
![](https://webarchive.library.unt.edu/eot2008/20090105093321im_/http://mediakit.go.com/images/bullet_blk_sml_wbg.gif) |
Placeholder or non-final ad content will not be considered as "proxies" for final creative. |