Cooler Planet / American Solar Energy Society
announce strategic partnership

Partnership will make it easier to connect solar customers with solar installers
through FindSolar.com, increasing the use of solar energy across the U.S.

SAN DIEGO - 10/16/08 - Seattle-based Cooler Planet announced today its strategic partnership with the American Solar Energy Society (ASES). Through the partnership ASES gains access to Cooler Planet’s technology and consulting services, which will power FindSolar.com’s free service and increase consumer access to information about solar power, as well as qualified solar installers in North America.

The partnership will provide solar installers with pre-screened customers ready to transition to solar, and enable customers to access information they need more quickly and more easily than before.

Cooler Planet provides free online assessment tools, educational resources, and consultation services to home and business owners considering solar installations. The company (www.coolerplanet.com) also partners with a network of solar installers across North America and connects them with pre-screened customers from their local area.

ASES Director Brad Collins stated, “Nearly 700,000 homeowners and businesses have turned to FindSolar.com to get free online solar estimates and to find a solar installer. This partnership with Cooler Planet will make it easier for customers to go solar, and to connect them with certified solar installers.”

Cooler Planet President Tom Staples agrees: “Anything we can do to help consumers who want a one-stop experience in their search for solar resources and installers is a win-win for the ecosystem. ASES is a world-class resource to consumers, and powered by Cooler Planet, we can help the organization expand its offering for the benefit of the industry.”


About Cooler Planet
Cooler Planet is an online resource dedicated to helping home and business owners who are considering solar and renewable energy. The company specializes in matching pre-qualified residential and commercial customers with local alternative energy suppliers on a pay-per-lead basis. With nearly 100 participating solar integrators and a national service footprint, Cooler Planet is the market leader in the rapidly growing solar and renewable energy market. www.coolerplanet.com

About FindSolar.com
The mission of FindSolar.com is to serve as a convenient, user-friendly means for home and small commercial building owners to make preliminary evaluations of solar energy options for their location, and to help find qualified solar professionals who can design, install and service solar energy systems. www.findsolar.com

About the American Solar Energy Society
For more than 50 years the American Solar Energy Society has been leading the renewable energy revolution. It is the nonprofit organization dedicated to increasing the use of solar energy, energy efficiency, and other sustainable technologies across the U.S. ASES leads national efforts to promote solar energy education, public outreach, and advocacy. www.ases.org                                   

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