America On the Move Mobile (AOM Mobile) got Americans increasing their physical activity and improving their eating habits this fall. In a pilot project limited to six markets, users had the opportunity to track their steps, receive daily health tips and see weekly progress reports via text message for six weeks (42 days). In addition, those that registered became eligible for a chance to win one of six WiiFits.
More than 7,000 users enrolled in AOM Mobile August 18 - November 10, 2008. The results of the data collected from users is still being reviewed and synthesized.
The winners have been randomly selected and they are located in Atlanta, GA; Bronx, NY; Chicago, IL; Houston, TX; Long Beach, CA; and Pittsburgh, PA. Stay tuned as additional information on the program and the winners small step successes will be shared.