FDLP Marketing Plan |
Tuesday, 06 May 2008 | |
The services provided by Federal depository libraries (FDLs) and administered by the U.S. Government Printing Office (GPO) are unique and essential to the American public, and together, GPO and FDLs can spread the excitement of utilizing FDLs to the fullest. Many critical calls for help with marketing the services and benefits of FDLs and the FDLP have been made by the Depository Library Council and depository librarians throughout the country. In response to these calls, GPO is proposing a variety of marketing strategies and activities. The FDLP Marketing Plan is designed to empower Federal depository libraries with the tools they need to market their valuable services to all audiences in the most effective way possible. Here is a sample of some of the preliminary artwork that will be used in the upcoming marketing campaign: Marketing Plan Survey ResultsGPO recently put out a call for feedback on the new FDLP Marketing Plan with the release of the FDLP Marketing Plan Survey. View a summary of the results here. Getting Started
Please Note: Continuing to promote the FDLP through your everyday technical and public service library activities that enhance access to and services for U.S. Government information resources remains integral to the success of the Program. Information on these traditional library activities as they relate to the FDLP may be found in the Federal Depository Library Handbook and numerous other resources throughout the Desktop. |
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Last Updated ( Friday, 03 October 2008 ) |