Modeling Technological Change and Diffusion
in the Buildings Sector

by
Andy S. Kydes and Steven H. Wade

This paper gives an overview of the way in which technological change and market diffusion are represented in the buildings sector (residential and commercial energy demand sectors) of the National Energy Modeling System (NEMS). The treatment of market diffusion in the buildings sector is illustrated by sensitivity cases that highlight how important parameters, such as energy prices, influence technology choice and change. The development and introduction of new technologies, their relative costs and performance, the physical lifetimes of installed equipment (which influence turnover rates), relative fuel prices, and consumer preferences are key factors that determine market diffusion rates for new technologies. Those rates in turn determine how quickly energy use patterns, energy efficiency, and energy-related environmental emissions can change.

pr_ball.gif (238 bytes)  Introduction
pr_ball.gif (238 bytes) The Residential Demand Module
pr_ball.gif (238 bytes)  The Commercial Demand Module
pr_ball.gif (238 bytes)  Summary
pr_ball.gif (238 bytes)  Appendix A: Lighting Technologies in AEO98


Introduction

In 1990, the Secretary of Energy directed the Energy Information Administration (EIA) to develop the National Energy Modeling System (NEMS), based on recommendations from the National Research Council (NRC) of the National Academy of Sciences.1 Key features implemented in NEMS include: (a) regional outputs of energy, economic, and environmental activity of the U.S. economy; (b) use of a modular modeling structure to facilitate and enable the model builders to work with particular aspects of the model independently; (c) integration of engineering and economic approaches to represent actual producer and consumer behavior; (d) use of a mid-term projection period spanning 20 to 25 years; (e) involvement of the broader energy analysis community and outside peer groups in the design and update of NEMS. Figure 1 illustrates the modular construction of NEMS and the basic information flows between modules during the solution process.

NEMS was completed at the end of 1993 and was first used to develop the Annual Energy Outlook 1994.2 More recently, NEMS has been extended to 2020 and further revised to address electricity restructuring and carbon mitigation issues.3

The primary purpose of NEMS is to analyze the effects of energy policies and other pertinent influences on U.S. energy markets.4 Important market influences include, for example, the magnitude of economically recoverable fossil fuel resources, characteristics of the world market for energy and their effects on oil prices, and the rate of development and penetration of new energy related technologies—as well as existing or prospective government policies and actions.

Current and emerging policy questions determine the level of detail required within the structure of NEMS. For example, energy-related environmental issues have taken on a new importance as a consequence of new NOx and particulate emission regulations issued by the U.S. Environmental Protection Agency and both the Rio Treaty and the Kyoto Protocol on greenhouse gases. In the case of carbon (or carbon dioxide), NEMS constrains national carbon emissions using price. The NEMS electricity sector is designed to measure five emissions (oxides of sulfur, oxides of nitrogen, carbon, carbon monoxide, and carbon dioxide) released in the use of energy products to generate electricity. While NEMS is designed to constrain national carbon emissions using a pricing mechanism, sulfur dioxide constraints are imposed only in the electricity generation market.

The technology representation in NEMS explicitly represents vintaged (time-dependent) energy equipment and structures (e.g., building shells) and tracks vintaged capital stock turnover; thus, NEMS is particularly useful for analyses of carbon mitigation policies. For similar reasons, NEMS contains sufficient detail in the transportation sector to project the use of reformulated fuels or alternative fuels. In addition to environmental concerns, NEMS is designed to account for existing and emerging government policies (e.g., electricity restructuring and renewable portfolio standards). The potential for the development and use of new energy-related technologies, increased use of renewable sources of energy (especially intermittent technologies), and increases in the efficiency of energy use are other features that have been incorporated in NEMS, reflecting the expected scope of present and future analytical activities.

NEMS also allows for different market structures. For example, the Annual Energy Outlook 1998 (AEO98) models California, New York, and New England as competitive electricity generation markets with marginal-cost pricing. The remainder of the U.S. electricity market is modeled with cost-of-service regulation and average-cost pricing.5

The representation of energy markets in NEMS focuses on four important interrelationships: (1) interactions among the energy supply, conversion, and consumption sectors, (2) interactions between the domestic energy system and the general domestic economy, (3) interactions between the U.S. energy system and world energy markets, and (4) the interaction between current production and consumption decisions and expectations about the future.6

Domestic Energy Supply, Conversion, and Consumption

Interactions among domestic energy supply, conversion, and consumption are assured through the representation of simultaneous competitive markets in achieving year-to-year energy-economy equilibrium subject to the equipment constraints imposed by a “bottom-up” approach. This approach begins by modeling the agents at a relatively disaggregated level (e.g., households by housing type and Census division) to determine from their decision rules the relative number of new home and equipment purchases for each housing type. The modeled decisions at the household level are summed to build higher levels of aggregation. The prices paid and quantities demanded for each fuel are balanced with the supply and prices offered through an iterative convergence process between supply and demand.

Domestic Energy-Economy Interactions

The general level of economic activity in sectoral and regional detail has traditionally been used as an explanatory variable or “driver” for projections of energy consumption and prices. In reality, energy prices and other energy system activities themselves influence the level of economic activity. NEMS is designed to capture feedback between the domestic economy and the energy system. The macroeconomic component of NEMS is a reduced form of the DRI macroeconomic model.7 Changes in energy prices from a DRI reference case cause changes to macroeconomic variables such as disposable income, new car sales, and industrial output. In turn, changes in the macroeconomy cause changes to energy service demands.

Domestic and World Oil Markets

The world oil price (WOP) is a key variable in domestic energy supply and demand decisionmaking. As a result, WOP assumptions have been a key starting point in the development of energy system projections. In fact, the U.S. energy system itself exerts a significant influence on world oil markets, which in turn influence the WOP (another example of a feedback effect). World energy market supply and demand are first specified outside NEMS by a world oil model. NEMS then models the interactions between the U.S. and world oil markets through the use of import crude and product supply curves. Changes in U.S. oil markets affect world supply and demand. As a result, domestic energy system projections and the WOP are made internally consistent.

Economic Decisionmaking Over Time

Production and consumption of energy products today are influenced by past decisions to develop energy resources and acquire energy-using capital equipment. Similarly, the production and consumption of energy in a future time are influenced by decisions made today and in the past. Current investment decisions depend on expectations about future market circumstances. For example, the propensity to invest now to develop alternative energy sources increases when future energy prices are expected to increase. Recognizing that the formation of and response to price expectations in the residential and commercial energy markets differ from those in the electricity generation and industrial sectors, NEMS allows the differential application of foresight assumptions to its individual submodules. This flexibility allows the consequences of different planning horizons and consumer preferences to be incorporated in the NEMS projections.

The Residential Demand Module

The NEMS Residential Demand Module (RDM) is a “structural” model of energy demand. That is, its forecasts are built up from underlying projections of demographic variables, the residential housing stock, and the energy-consuming equipment contained in the housing stock. The RDM forecasts energy consumption by Census division for seven marketed energy sources (electricity, natural gas, distillate oil, liquid petroleum gas, kerosene, coal, and wood) plus solar thermal and geothermal energy. For each of the nine Census divisions, three housing types are modeled: single family, multifamily, and mobile homes. Within each housing type, 14 end uses are modeled: space heating, space cooling, water heating, refrigeration, cooking, clothes dryers, freezers, clothes washers, dishwashers, lighting, color televisions, personal computers, furnace fans, and other uses. Of the 14 end uses, the first 10 listed are modeled with underlying technology detail. The remaining end uses are modeled on the basis of trends in energy consumption.

In developing energy consumption projections, the RDM incorporates projections of the effects of four broadly defined determinants: economic and demographic effects, structural effects, technology effects, and energy market effects. Economic and demographic effects include housing starts, population, the number of persons per household, dwelling type (single-family, multifamily, or mobile homes) and location of housing units. Structural effects include changes in the average dwelling size and changes in the mix of desired end-use services provided by energy (new end uses and/or increasing penetration of current end uses, such as the increasing popularity of electronic equipment and computers). Technology effects include changes in the stock of installed equipment caused by normal turnover and replacement of old, worn-out equipment with newer versions (which often are more energy efficient), the integrated effects of equipment and building shell (insulation level) in new construction, and the projected availability of even more energy-efficient equipment in the future. Energy market effects include the short-run effects of energy prices on energy demands, the longer-run effects of energy prices on the efficiency of purchased equipment and the efficiency of building shells, and limitations on minimum levels of efficiency for new purchases of energy-consuming equipment imposed by Federal efficiency standards.

Data Sources

The RDM is initialized with data characterizing housing and appliance stocks for its base year, currently 1993. The RDM relies on EIA’s Residential Energy Consumption Survey (RECS) for a large part of this initial information.8 RECS is a nationally representative, stratified sample based on a detailed survey of more than 6,000 households. RECS housing characteristics are derived directly from the survey data. Since no appliance-level metering of energy is performed for the RECS, its end-use consumption data are derived from a statistical analysis of monthly energy bills for the surveyed households. The 1993 edition of RECS is the latest available9 and was used for the AEO98. From RECS, the RDM obtains estimates by Census division for the following:

Efficiency data for the initial stock are derived from time-series data on equipment shipments, which are generally available from trade groups.10 These data are used to develop estimates of retirements and retiring efficiency of appliances over the RDM modeling horizon.

For purchases of new and replacement equipment, a “menu” of technology characterization data provides the RDM with the equipment available for consideration at any point in the forecast horizon. The menu includes a range of current technologies taken from equipment on the market today. The menu changes in response to efficiency standards by dropping equipment that fails to meet the standard from the menu. For new and improved technologies, the menu reflects combinations of greater energy efficiency and/or lower equipment costs. Future technologies are generally based on the evolution of current technologies, not major innovations.11

Other RDM inputs include estimated housing stock retirement rates, historical heating and cooling degree-days, calibration information for historical and near-term projection years from EIA’s State Energy Data System and Short-Term Energy Outlook, assumed appliance stock minimum and maximum life expectancies, housing shell integrity for new construction, and fuel choices for single- and multifamily housing types (from the Census Bureau’s Characteristics of New Housing, 1994).

Module Components and Important Interactions with NEMS

The components of the RDM and its interactions with NEMS are shown in Figure 2. NEMS provides the RDM with forecasts of residential energy prices and housing starts by building type and Census division. These inputs are then used by the RDM to develop forecasts of energy consumption by fuel and Census division, which are passed back to the NEMS integrating module.

Figure 2.  NEMS Residential Demand Module

Frame_71.JPG

Source:  Energy Information Administration,
Office of Integrated Analysis and Forecasting

 

Inside the RDM, the Housing Stock Submodule begins the projection cycle for a particular model year by determining the total residential housing stock. The current-year stock is developed by adjusting the previous year’s housing stock for new starts and housing retirements for each of the three building types.

The next action is taken by the Appliance Stock Module, which (1) removes appliances for housing units that were retired from the stock, (2) determines appliances required for new construction, and (3) retires appliances in surviving housing that have reached the end of their useful life. For cases (2) and (3), appliances will need to be purchased. Information on these requirements is passed on to the Technology Choice Submodule, which is discussed in detail below. Briefly, the Technology Choice Submodule combines projected energy costs of an appliance (derived from projected energy prices and appliance energy and operating requirements) with equipment cost and performance data to determine new purchases by efficiency level. The submodule is calibrated to recent shipment efficiency data by adjusting parameters that relate to consumer preferences for energy efficiency.

The Shell Integrity Submodule sets shell improvements, which are of two types: (1) autonomous changes to shell efficiency for new and existing construction (improvements that are independent of price), and (2) energy-price-induced changes to shell efficiency for existing construction. The second effect operates as a “ratchet”— there are no reductions in shell efficiency as energy prices decline. Adjustments to heating and cooling requirements are based on the shell improvements set by the Shell Integrity Submodule.

Finally, the Energy Consumption Submodule determines the end-use energy requirements and returns consumption estimates to the NEMS integrating module. The energy requirements include adjustments for changes to the number of appliances in the equipment stock and the energy efficiency of the stock as provided by the Technology Choice Submodule. The Energy Consumption Submodule also makes a variety of other intensity adjustments for effects that include:

When all these adjustments have been made, the Energy Consumption Submodule computes energy consumption by fuel and Census division and passes the information back to the rest of NEMS for response.

The Technology Choice Submodule

Figure 3 outlines the general workings of the Technology Choice Submodule. The choice of equipment incorporates important residential market attributes—the tendency not to replace equipment until it fails and the tendency to replace equipment with the same technology when it does fail. Technology choice is modeled in two stages in the RDM. The first stage selects fuel and general equipment type (for example, natural gas furnace for space heating). The second stage selects the efficiency of the equipment type selected in the first stage (the furnace).

For appliance purchases in new construction, both stages of equipment selection are required. For replacement equipment purchases, the market is divided into two groups. One group keeps the same equipment (and fuel) and thus skips the first stage of technology choice. The other group considers technology switching, and after adding any fuel switching costs (e.g., running a gas line to a formerly electric home), proceeds through both stages of equipment selection. In both choice stages, the RDM uses a logistical choice function to project the equipment shares.12 By design, this functional form results in some purchases being made from each type of available equipment.

The shares of a specific piece of equipment depend on two factors relative to those of other alternatives: the installed equipment cost and the annual operating costs (fuel plus maintenance). These two cost factors, combined via the logit parameters for installed cost and operating cost, determine the share of a particular equipment type relative to others. The parameters are chosen to calibrate the average efficiency choices to those observed for recent shipment data, when available. Approximate discount rates can also be derived from the logit parameters. The discounts rates are referred to as “implicit” discount rates, because they represent the discount rate implicitly used in evaluating purchase decisions based on observed market behavior. The implicit discount rates in the RDM are generally higher than purely financial discount rates and include effects of other factors (uncertainty, institutional barriers, and perceived risks) that influence residential energy-efficiency choices.13 The implicit discount rates are specific to general types of equipment (electric heat pumps, gas furnaces, etc.). For AEO98, the implicit discount rates range from 15 to 50 percent for efficiency choices of space heating and central air conditioning equipment. For heat pumps, which are highlighted in the discussion below, the approximate implicit discount rate used in the RDM is 20 percent.

Because the intensity of a particular end use varies considerably across the nine Census divisions while the installed costs do not, the tradeoff between installed cost and maintenance and energy costs varies by Census division. Thus, in divisions with high usage intensity, the RDM selects, on average, somewhat more efficient (and more costly) equipment. Similar differences in choice of efficiency due to usage intensity occur across building types.

Equipment choices are made from a menu of the technologies available to serve a given end use in a particular year. Each end use is potentially served by several technologies, each with multiple efficiency levels available. Generally, two to four different efficiencies are available for a given technology.

The technology menu includes a variety of characteristics for residential appliances:

Table 1 provides data from the AEO98 menu of technologies for several types of equipment.14

Table 1.  Selected Residential-Sector Technology Cost and Performance Characteristics

Equipment Type

Relative Performancea

1995

2005

Approximate Discount Rate
(Percent)d

Installed Cost (1996 Dollars)b

Efficiencyc

Installed Cost (1996 Dollars)b

Efficiencyc

Electric Heat Pump

Minimum

3,295

10.0

3,295

10.0

20

Best

5,648

14.5

5,648

16.9

 

Natural Gas Furnace

Minimum

1,530

0.78

1,530

0.78

15

Best

3,530

0.95

2,941

0.96

 

Room Air Conditioner

Minimum

706

8.7

706

9.7

100

Best

1,000

12.0

1,000

12.5

 

Central Air Conditioner

Minimum

2,471

10.0

2,471

10.0

50

Best

3,530

14.5

3,588

16.9

 

Refrigerator (18 cubic ft)

Minimum

588

690

588

483

19

Best

765

550

823

400

 

Electric Water Heater

Minimum

412

0.88

412

0.88

111

Best

1,765

2.60

1,246

2.80

 

  aMinimum performance refers to the lowest efficiency equipment available. Best refers to the highest efficiency equipment available.   bInstalled costs, shown in 1996 dollars, include retail equipment costs plus installation costs for average unit sizes. Actual sizes and equipment costs can vary.
  cEfficiency measurements vary by equipment type. Electric heat pumps and central air conditioners are rated above for cooling performance using the Seasonal Energy Efficiency Ratio (SEER). Heating performance of heat pumps is measured by the Heating Season Performance Factor (HSPF). For the heat pumps shown, the HSPF ratings are 6.8 and 10.2 for 1995 and 6.8 and 11.0 for 2005. Natural gas furnace efficiency ratings are based on annual fuel utilization efficiency. Room air conditioner ratings are based on seasonal energy efficiency ratio (SEER). Refrigerators ratings are based on kilowatthours per year. Water heater ratings are based on energy factor (delivered Btu divided by input Btu).
  dAlthough the RDM does not use discount rates directly in evaluating efficiency purchase decisions, approximate discount rates can be derived from the parameters of the equipment choice model.

  Source: Arthur D. Little, EIA Technology Forecast Updates, Reference Number 41615 (June 1995).

 

Technology Choice Comparison Cases

A comparison of choices of heat pumps for three electricity price cases illustrates some of the features of the residential technology choice methodology. By incorporating only price changes, it is easier to isolate and explain model responses. The prices in these cases are arbitrarily increased, with no cause attributed for the increases. No attempt is made to construct integrated scenarios.

The baseline is the AEO98 reference case. The Doubling Case assumes that electricity prices in each year are twice those in the reference case, beginning in 2000 and continuing to 2020, the last year of the projection period. This assumption results in declining prices after 2000, as also seen in the reference case. In the Doubling with Increasing Prices Case, electricity prices are again doubled in 2000 (over the reference case) but increase, rather than decrease, for the remainder of the projection horizon. This increase is symmetrical to the decrease over the same period in the reference case and Doubling Case (Figure 4).

Figure 4.  Residential Electricity Prices, 1995-2020

Frame_79.JPG

Source:  AEO98 National Energy Modeling system, runs
AEO98B.D100197a (reference case), ELAST98.D042098A (Doubling Case),
and  ELAST98.D042098B (Doubling with Increasing Prices Case).

An important feature of the AEO98 projections is that average real residential electricity prices are projected to decline during the projection period, largely as a result of increasing competition in electricity generation markets, declining coal prices, and relatively stable gas prices. For the reference case, residential electricity prices decline from about 8.5 cents per kilowatthour in 1995 to 7.8 cents in 2000 to 6.8 cents per kilowatthour by 2020. The Doubling Case was constructed with a jump in electricity prices in the year 2000 to just over 15.7 cents per kilowatthour. From 2000 on, prices decline to 13.7 cents per kilowatthour in 2020. This decline is proportional to the decline for the same period in the reference case. For the Doubling with Increasing Prices Case, electricity prices increase from 15.7 cents per kilowatthour in the year 2000 to 17.8 cents per kilowatthour in 2020.

Figure 5 illustrates the prices for heat pump equipment of different efficiencies over the projection horizon. The efficiency ratings in Figure 5 refer solely to the space heating component of performance, represented by the heating season performance factor (HSPF) of the heat pump. The HSPF is typically only about two-thirds that of the air conditioning efficiency rating for a heat pump measured as the seasonal energy efficiency ratio (SEER). Hence, in 2020, while the most efficient unit has an HSPF of 12, the average SEER for the same unit is 18.

Figure 5.  Installed Costs and Efficiencies
of Heat Pumps, 1993-2020

Frame_87.JPG

Source:  AEO98 National Energy Modeling
System, technology data
.

The data are divided into three intervals of availability (Figure 5). Each bar represents the efficiency of an available heat pump, and for each of the three intervals, four levels of efficiency are assumed to be available. The installed costs are shown in constant 1996 dollars. During the first interval, which extends through 2004, the minimum efficiency heat pump (HSPF 6.8) costs $3,295 installed. This unit is available, unchanged, in the other two intervals, since no future efficiency standards currently apply. The highest efficiency unit in the first interval is roughly 50 percent more efficient than the minimum efficiency unit, with an installed cost of $5,648, or about 70 percent higher than the cost of the minimum efficiency unit. For the reference case, technological progress for residential heat pumps generally makes higher efficiency units available at either the same cost as in previous intervals or at only a slightly higher cost (depending on the two intervals being compared). In the third interval, the most efficient heat pump is roughly 75 percent more efficient than the minimum efficiency model, although its costs are still only about 70 percent greater.

Figure 6 compares stock and purchased efficiency for the two high price cases relative to the reference case. Stock efficiency merely represents the average efficiency of all heat pump equipment, much of it purchased before standards were adopted in 1992. The stock efficiency changes as new equipment is added for newly constructed housing units, as housing units and any associated equipment decay from the housing stock, and as equipment wears out and is replaced in surviving housing units. Stock efficiency starts out below the current standard (due to the “inertia” of purchases made before the standard was adopted), but by 1998 climbs to a level above the minimum efficiency requirement for new purchases.

Figure 6.  New Purchase and Stock Average Efficiencies
of Heat Pumps, 1995-2020

Frame_90.JPGFrame_88.JPG

Source:  AEO98 National Energy ;Modeling System, runs AEO98B.D100197A,
ELAST98.D042098A, and ELAST98.D042098B.

In 2000, purchased efficiency in the Doubling Case increases, driven by the increase in operating costs due to higher electricity prices. In 2001, efficiency moves back toward the reference case levels. The reduction in purchased efficiency from 2000 to 2001 has three causes, all of which relate to decreases in operating costs for heat pumps in the year 2001 relative to the year 2000. First, the price doubling causes an approximate reduction of 15 percent in electric space heating energy demand due to the short-run price elasticity effect; the reduced energy demand also reduces operating costs by the same 15 percent over what they would have been based on the previous year’s demand. Second, in 2001, space heating energy demand further declines because of the fuel-price-induced increases in shell efficiency, which also reduce operating costs for space heating equipment. Third, from 2000 to 2001, real energy prices decline in this case (Figure 4), directly lowering space heating operating costs in 2001 relative to 2000. The first and second effects are largely responsible for the drop from 2000 to 2001—their effects are fully reflected by 2001. The third effect continues as long as real energy prices continue to decline (which they do for all years after the initial doubling).

In the Doubling Case, purchased efficiency declines between the first and second years of the price shock. For subsequent years, the relative influence of the three effects changes. The first effect cited above, short-run price elasticity of demand, weakens slightly as real energy prices decline from their high point in 2000. The second effect, related to increased shell efficiency, stays at the same level as in 2001, since real energy prices do not increase further over the projection period. The third effect, the direct effect of prices on operating costs, also weakens slightly as real energy prices fall.

Continuing with the Doubling Case, the primary feature of the interval from 2001 through 2004 is a very slight, but visually noticeable decline in purchased efficiency, due mainly to the long-term price decline after the initial price shock. In 2005, the effects of changes to the technology menu for heat pumps is evident from the increase in purchase efficiency that occurs when more efficient heat pumps are projected to become available at installed costs comparable to those of less efficient pre-2005 units. A similar “menu effect” occurs in 2013. During the intervening periods, the intervals can be characterized as exhibiting slightly lower efficiency choices at the end than at the beginning of the intervals in response to the declining real energy prices.

The Doubling with Increasing Prices Case examines residential heat pump market behavior when electricity prices double over the reference case in 2000 to 15.7 cents per kilowatthour and then increase further to 17.8 cents per kilowatthour by 2020. In this case, the adoption of new technology in more efficient categories is more pronounced, because continuously rising electricity prices make the more efficient equipment more economical than it would be if electricity prices were flat. Consequently, new appliance efficiencies increase progressively through time. However, the electricity price is still not high enough, nor the capital cost differences small enough, to allow the more advanced heat pumps to capture even 50 percent of the market for new purchases.

As illustrated in Figure 6, average stock efficiency is relatively slow to change because of the inertia created by the 12-year average equipment life for heat pumps. New purchases of equipment are, on average, only about 20 to 25 percent more efficient than the projected average efficiencies. Under the RDM assumptions, a doubling in electricity prices is insufficient to cause consumers to purchase the most efficient heat pump equipment available. In fact, only a small portion of the new market purchases are for the third most efficient heat pump, which costs $4,550 and has an HSPF efficiency rating of 9.5.

To understand why greater adoption of the more efficient versions is not projected, compare the costs and efficiencies from the middle period (2005-2012). The difference in installed costs for a heat pump with an HSPF of 8 (unit cost $3,530) and one with an HSPF of 9.5 (unit cost $4,550) is $1,020. The latter unit will consume about 16 percent less electricity for both heating and cooling. An average home using a heat pump with an HSPF of 8 would require about 5,500 kilowatthours per year for heating and cooling. If the unit with a 9.5 HSPF were purchased instead, the reduction in electricity consumption would be 880 kilowatthours per year. At an average electricity price of $0.146 per kilowatthour (from the Doubling Case in 2010), the average annual cost savings would be about $128. The undiscounted or simple payback period for this example is 8 years.15 For the evaluation of heat pump purchases, the RDM uses an implicit discount rate of approximately 20 percent, which is consistent with a simple payback period of just under 4.5 years.

The Commercial Demand Module

As a component of NEMS, the Commercial Demand Module (CDM) has many of the same structural requirements and features as the Residential Demand Module. The CDM forecasts energy consumption by Census division for eight marketed energy sources plus solar thermal. For the three major commercial-sector fuels— electricity, natural gas, and distillate—the model is structural, and its forecasts are derived from projections of commercial floorspace stock and end-use energy-consuming equipment. For the remaining minor fuels, the forecasts are simple projections based on past trends and energy prices.

Demand for each of the major fuels, 11 building types and 10 end uses are modeled for each of the nine Census divisions. The commercial end uses are heating, cooling, ventilation, water heating, lighting, cooking, personal computers, non-PC office equipment, refrigeration, and other miscellaneous. The CDM building types are assembly, education, food sales, food service, health care services, lodging, office-large, office-small, mercantile and service, warehouse, and other. The technology characterizations and equipment choices apply to what are considered to be “major end uses.” For AEO98, the services, personal computer office equipment, other office equipment, and other miscellaneous end uses are considered “minor services,” modeled using exogenous equipment efficiency and market penetration trends.

Commercial sector energy is consumed mainly in buildings, except for a relatively small amount for services such as street lights, water supply, and waste treatment. The CDM incorporates the effects of four broadly defined determinants of energy consumption: economic and demographic effects, structural effects, technology change and equipment turnover, and energy market effects. Demographic effects include total floorspace, building type, and location. Structural effects include changes in the mix of desired end-use services provided by energy (such as the penetration of telecommunications equipment, personal computers, and other office equipment). Technology effects include changes in the stock of installed equipment caused by normal turnover of old, worn-out equipment and replacement by newer versions that tend to be more energy efficient; the integrated effects of equipment and building shell (insulation level) in new construction; and the projected availability of equipment with even greater energy efficiency. Energy-market effects include the short-run effects of energy prices on energy demands, the longer run effects of energy prices on the efficiency of purchased equipment, and limitations on minimum levels of efficiency imposed by legislated efficiency standards.

Data Sources

The CDM is initialized with data characterizing building and appliance stocks for its base year, currently 1992. The CDM relies on EIA’s Commercial Buildings Energy Consumption Survey (CBECS) for a large part of this initial information. CBECS is a nationally representative, stratified sample based on a detailed survey of more than 6,000 commercial buildings. CBECS building and equipment characteristics are derived directly from the survey data. Since no appliance-level metering of energy is performed for the CBECS, its end-use consumption data are derived from an engineering and statistical analysis of monthly energy bills for the surveyed buildings. The 1992 edition of CBECS16 was used as the basis for AEO98. The key data obtained from CBECS are estimates by Census division for the following:

Equipment characterizations and base-year efficiency estimates are derived from a series of studies supporting the CDM. 17 For equipment purchases, a menu of technology characterization data provides the CDM with the equipment available for consideration at any point in the forecast horizon. The equipment menu includes only technologies that satisfy Federal efficiency standards, by discontinuing equipment that fails to meet the standard, and includes the range of equipment available in the market today. The menu changes in response to changes in efficiency standards. New and improved technologies are reflected in the menu by combinations of greater energy efficiency and/or lower equipment costs. Future technologies are generally based on improvements of current technologies, not technological breakthroughs.

Other CDM inputs include estimated floorspace retirement rates, historical heating and cooling degree-days, calibration information for historical and near-term projection years from EIA’s State Energy Data System and Short-Term Energy Outlook, assumed appliance life expectancies, and projections of building shell efficiency levels for existing and new construction.

The CDM is initialized, partially from CBECS data, with a regional, vintaged accounting of existing commercial floorspace by building type, floorspace survival rates, appliance stocks and survival rates, the menu of new appliances to be available with their survival rates, dates of initial availability, costs, efficiencies, appliance or building standards required by law, and energy-use intensities (energy use per square foot).

Module Components and Important Interactions with NEMS

The CDM and its interactions with NEMS are shown in Figure 7. As illustrated, the CDM carries out a sequence of four basic steps. The first step is to forecast commercial sector floorspace. The second step is to forecast the energy services (space heating, lighting, etc.) required by the projected floorspace. The third step is to select specific technologies to meet the demand for energy services. The last step is to determine how much energy will be consumed by the equipment chosen to meet the demand for energy services.

Figure 7.  NEMS Commercial Energy Demand Module

Frame_91.JPG

Source:  Energy Information Administration,
Office of Integrated Analysis and Forecasting.

NEMS provides the CDM with projections of energy prices, interest rates, and floorspace growth rate by building type. These projections are combined with the initial information and the inventory of decisions made in previous years to determine equipment stocks and fuel consumption for the current year.

The Floorspace Submodule begins with a base stock of commercial floorspace by Census division and building type derived from the 1992 CBECS. The CDM receives forecasts of total floorspace by building type and Census division from the NEMS interface based on Data Resources, Inc. (DRI-Dodge) projections. Because the definition of commercial floorspace used by DRI-Dodge is not the same as that used for CBECS, the CDM estimates the surviving floorspace from the previous year and then estimates new construction by calibrating CBECS-based floorspace growth to the growth from the DRI-Dodge projections by building type and Census division.18

In the next major step, the Energy Service Demand Submodule forecasts energy service demands for the projected floorspace. Energy service demands are given in terms of units of energy services required (output after the “burner tip”)—for example, annual million Btu of space heating output per square foot.19 Different building types require unique combinations of energy services. A hospital requires more lighting output per square foot than a warehouse. An office building in the Northeast requires more heating output per square foot than a similar building in the South. Thus, total service demand depends on the floorspace, type, and location of buildings. Base service demand by end use, building type, and Census division is derived from estimates developed from CBECS energy consumption and base-year equipment efficiencies. Projected service demands are adjusted for trends in new construction based on CBECS data for recently constructed buildings (i.e., the percentages of new construction heated, cooled or lighted).

Equipment Characterizations and Choice Methodology

Once service demands are projected, the next step is to determine what equipment will be used to meet the service demand. The CDM bases equipment choices on minimizing life-cycle costs. To ensure that no single technology becomes dominant, “market segmentation” is employed to reflect the diversity of observed market behavior.

After surviving equipment has been determined, new equipment purchases are calculated to meet the projected service demand. The Equipment Choice Submodule compares the cost and performance across all available equipment to project the type and efficiency that will be used to satisfy the service demands. Due to long-lived building capital stocks, the bulk of equipment required to meet service demand will carry over from the equipment stock of the previous model year. However, equipment must always be purchased to satisfy service demand for new construction and for equipment that has either worn out (replacement equipment) or reached the end of its economically useful life (retrofit equipment). For required equipment replacements, the CDM uses a constant decay rate based on equipment life. A technology will be “retrofitted” only if the combined annual operating and maintenance costs plus annualized capital costs of a potential technology are lower than the annual operating and maintenance costs of an existing technology.

Technology Characterization Data

The CDM obtains its technology data from a menu database similar to the one described for the RDM. The primary data characterizing commercial energy technologies are:

  • Equipment efficiency rating
  • Equipment life (used for both equipment retirements and annualized cost calculations)
  • Fuel type and technology type (used to define technologies that can compete)
  • Dates available for selection—“windows of availability” (standards limit how long a
    technology can be purchased, and new technologies may become available later in the forecast)
  • Permitted building types for equipment (some types of equipment are not appropriate for all
    building types—centrifugal chillers are restricted to use for education, health care, large office,
    and mercantile/service building types).

The technology menu can embody technological change by allowing more efficient or lower cost versions to become available later in the projection horizon. Changes in technology cost can either be discrete, with a new lower cost version of a technology becoming available in a given year, or they can be “continuous,” with a particular technology exhibiting annually declining costs. For the AEO98, newer lighting technologies have continuous annual cost declines. Figure 8 compares the annual declines in installed costs projected for compact fluorescent lighting with the constant installed costs of the “mature” incandescent lighting technology.

Figure 8.  Installed Capital Costs for Lighting

Frame_92.JPG

Source: AEO98 National Energy Modeling
System, runs AEO98B.D100197a, ELAST98.D042098a,
and ELAST98.D042098B.

Behavior-Rule Restrictions

Equipment choices are made to minimize annualized capital, fuel, and maintenance costs across all allowable equipment for a particular end-use service. Further segmentation of the market is required to reflect competition more accurately, and to avoid the possibility that all new purchases in the projections for a given combination of building type and Census division will instantly switch to the minimum-cost technology—an unrealistic outcome. Restrictions in terms of how widely technologies can compete are therefore used to add “inertia” to the equipment choices. The restrictions apply to segments of floorspace for which only subsets of the total menu of potentially available equipment are allowed. For example, for replacement space heating equipment in large office buildings, 8 percent of floorspace is free to consider all available equipment using any fuel or technology. A second segment, 33 percent of floorspace, must select from technologies using the same fuel as already installed. A third segment, the remaining 59 percent of floorspace, is constrained to consider only different efficiency levels of the same fuel and technology already installed.20

For major end-use categories (e.g., lighting) that include diverse subsets of end uses served by potentially different technologies (e.g., exterior versus interior lighting), special restrictions are required to prevent inappropriately rapid departures from historical equipment shares. Continuing with the lighting example, exterior lighting has cost and performance characteristics much different from those of interior lighting. Exterior lighting equipment, which does not require the same level of color-rendering capabilities as interior lighting, is the most efficient equipment available (i.e., it has the highest efficacy in terms lumens of output per watt). For example, exterior parking lights do not emit the full spectrum of light; consequently, color photos may appear grey or subdued when viewed with that type of lighting. Left to compete with interior lighting equipment, exterior types would penetrate significantly and inappropriately. Thus, lighting as an end use is restricted to same technology decisions. Same technology allows minimizations of life-cycle costs only for the subset of technologies in the same class as the technology being replaced. In AEO98, refrigeration was also restricted in the same manner.21

Limiting equipment choices to the same technology is not as restrictive as it sounds. The definition of a technology is controlled by the technology menu system, and technologies can be defined to satisfy as many subcategories of end uses as appropriate. The intent is to encompass principal competing technologies within a technology definition, but to exclude technology types that would not normally compete for a type of service demand. If necessary, technologies can be repeated with different technology types, so that they can compete in two or more technology classes.

Discount Rate Segmentation

Since equipment choices are made on the basis of minimum life-cycle costs, market segmentation of discount rates can help to ensure that a single technology does not inappropriately “take over” an end use. Six market segments (customer groupings) are currently used in the CDM, with rates varying from as low as approximately 20 percent to as high as 150 percent and above to guarantee that only equipment with the lowest capital cost (and usually the lowest efficiency) is chosen. The discount rate segmentation can be viewed as reflecting the spectrum of individual and institutional considerations, preferences, and attitudes toward equipment purchases. As real energy prices increase (or decrease) there will be altered incentives for all but the highest implicit discount rate segments to purchase higher (or lower) levels of efficiency.

Equipment Choice Summary

The segmentation of the equipment choices in the CDM is summarized in Figure 9. Like the RDM, the CDM includes a natural segmentation by Census division and building type, across which both energy prices and service demand intensities can vary. In the CDM, there are two additional levels of segmentation: the competition limitations of the fuel-choice behavior rules and the segmentation of the implicit discount rates. For each end use (within the Census division and building type) and for each behavior rule and discount rate segment, the CDM first computes the annualized capital costs based on the equipment life given in the technology menu. To this, the CDM adds current-year operating and fuel costs for each fuel-technology combination.22 Finally, the technology with the lowest combined annualized capital and operating and maintenance cost is selected for this decision. The process is then repeated across all the behavior rule and discount rate combinations.

Figure 9.  NEMS Commercial Energy Demand Module: 
Overview of  Equipment Purchase Market Segmentation

Frame_95.JPG

Source:  Energy Information Administration,
Office of  Integrated Analysis and Forecasting.

Energy Consumption Submodule

Once the required equipment choices have been made, the total stock and efficiency of equipment for a particular end use are determined. Energy consumption by fuel is calculated in the Energy Consumption Submodule (Figure 7), based on the amount of service demand satisfied by each technology and its corresponding efficiency. In this submodule, other adjustments to energy consumption are also made, including adjustments for changes in real energy prices (short-run price elasticity effects), adjustments in utilization rates caused by efficiency increases (efficiency “rebound” effects), and changes for weather relative to the CBECS survey year. After these modifications are made, total energy use is computed across end uses and building types for the three major fuels for each Census division. Combining these projections with the econometric and trend projections for the five minor fuels yields total projected commercial energy consumption.

Equipment Choice Comparisons for Alternate Electricity Price Cases

To examine the workings of the commercial technology choice methodology in some detail, a comparison of choices for three price cases follows. Again, the AEO98 reference case is the baseline for comparisons. The Doubling Case features a doubling of reference case electricity prices beginning in the year 2000 and continuing through 2020. The Doubling with Increasing Prices Case doubles the reference case prices in 2000 and then increases them through 2020. As for the residential cases, the increase in the Doubling with Increasing Prices Case from 2000 through 2020 mirrors the declines shown in the reference case and the Doubling Case.

The national average electricity prices for the commercial sector are shown in Figure 10. For the reference case, electricity prices (in constant 1996 dollars) decline from about 7.6 cents per kilowatthour in 1995 to 6.0 cents per kilowatthour by 2020. For the Doubling Case, there is a jump from 7.2 cents per kilowatthour in 1995 to 14.4 cents per kilowatthour in 2000, followed by a decline to 12.0 cents per kilowatthour by 2020. This decline is proportional to the decline for the same period in the reference case. In the Doubling with Increasing Prices Case, prices increase from 14.4 cents per kilowatthour in 2000 to 16.8 cents by 2020.

Figure 10.  Commercial Sector Electricity
Prices, 1995-2020

Frame_97.JPG

Source:  AEO98 National Energy Modeling
System, runs
AEO98B.D100197a,
ELAST98.D042098a, and ELAST98.D042098B.

The end-use service selected for detailed comparisons is lighting. Figure 11 shows the average efficiency of the lighting stock for the three cases. In the reference case, overall efficiency grows from 52.8 to 61.3 lumens per watt, an average annual increase of 0.6 percent. In the Doubling Case, efficiency grows to 72.6 lumens per watt, averaging 1.3 percent per year. In the Doubling with Increasing Prices Case, efficiency grows to 78.9 lumens per watt, averaging 1.7 percent per year.

Figure 11.  Commercial Sector Lighting
Efficiencies, 1995-2020

Frame_98.JPG

Source: AEO98 National Energy Modeling System, runs
AEO98B.D100197A, ELAST98.D042098A, and ELAST98.D042098B.

To illustrate the choices that drive the efficiency gains, the service demands met by the various technologies of lighting stock are examined.23 The 33 technology subtypes from the AEO98 (see Appendix A for the key menu elements for AEO98 lighting technologies) have been aggregated to eight categories: incandescent, compact fluorescent (CFL), halogen, fluorescent (magnetic, electronic, and electronic with controls), advanced lighting technologies, and high-intensity discharge (HID) lighting (used primarily for exterior and warehouse lighting).

Figure 12 shows the evolution of technologies in the reference case. The notable feature of the reference case is that even with declining electricity prices, the lighting market evolves in a number of areas. Technologies gaining market share are CFL, halogen, electronic ballast fluorescent, and advanced lighting. Incandescent and magnetic ballast fluorescent shares decline, while HID lighting is relatively stable. These changes are generally the result of declining costs for newer electronic technologies (especially CFL and electronic ballast fluorescent) and the introduction into the menu of equipment in the advanced lighting category beginning in 2000, with additional introductions in 2005, 2010, and 2015 (see Appendix A for further detail regarding the introduction of specific technologies in the advanced lighting category).

Figure 12.  lighting Service Demand

Frame_99.JPG

Source: AEO98 National Energy Modeling
System, runs AEO98B.D100197A,
ELAST98.D042098A, and ELAST98.D042098B.

Figure 13 shows how the shares change in response to higher prices in the Doubling Case. Relative to the reference case, the most noticeable differences are a further decline in incandescent lighting, more growth in CFL, less growth in halogen, more growth in electronic fluorescent lighting with controls, and greater penetration of the advanced technologies. Figure 14 illustrates the Doubling with Increasing Prices Case. The results are additional gains over the Doubling Case in CFL and advanced lighting technologies. In this case, incandescent lighting virtually disappears by 2020.

Figure 13.  Lighting Service Demand by Technology,                                     Figure 14.  Lighting Service Demand by Technology,
Doubling Case, 1995-2020                                                                                     Doubling with Increasing Prices Case, 1995-2020

Frame_100.JPG                                                                                                        Frame_102.JPG

Source: AEO98 National Energy Modeling                                                         Source: AEO98 National Energy Modeling System, runs
System, runs AEO98B.D100197A,                                                                        AEO98B.D100197A, ELAST98.D042098A, and ELAST98.D042098B.
ELAST98.D042098A, and ELAST98.D042098B.

Summary

The residential and commercial energy modules of NEMS are rich in their representation of technologies. In general, multiple technologies are available for a given end use. Within general technology categories, from two to several versions of equipment are available at varying costs and energy efficiency levels. Although the specific techniques of technology choice employed by the two models are different, both choose equipment by evaluating the added costs of more efficient equipment relative to the stream of savings realized. Equipment standards are readily modeled in the NEMS framework by ensuring that the technology menus do not permit substandard efficiencies after the effective date of a standard.

The residential heat pump example illustrates several points about the NEMS representation of the residential energy equipment market, which are consistent with observed behavior in that market:

  • The physical lifetime of equipment is a crucial determinant of the potential for near-term efficiency change, because equipment generally is replaced only as it wears out.
  • Relatively high installed costs are a significant hurdle for adoption of new, more efficient equipment.
  • The energy efficiency of purchased equipment increases when energy prices are higher.
  • As residential building shell efficiency increases, there is a reduced incentive for the purchase of more efficient space heating and cooling equipment.

The commercial lighting example demonstrates the sensitivity of technology shares to prices. Across the price cases, aggregate lighting efficiency increases when electricity prices are higher. The efficiency gains occur when less efficient technologies are supplanted by purchases of more efficient technologies. The least efficient technologies, incandescent and halogen lighting, show reductions in market share as prices rise. Fluorescent lighting evolves away from magnetic ballasts and toward more efficient electronic ballasts in the reference case. As prices increase, the rate of evolution toward electronic ballasts increases. Also, the adoption of advanced technologies at the end of the forecast interval is noticeably affected across the price cases.

Appendix A
Lighting Technologies in AEO98

Table A1 presents the lighting cost and performance data for large office buildings for AEO98. These data include shares of service demand in the base model year (1992), efficiency, costs for installed fixtures with lamps, maintenance costs for replacement of lamps and other components, equipment life, years of availability, and the maturity level of the technology. The maturity level of the technology determines whether or not the capital and maintenance costs are subject to annual declines and the shape of the declines (the mature technology costs do not change annually).

Technology Groupings

The technology types have been grouped into four “technology classes,” using the broad CDM definition of a technology. That is, lighting systems can compete within a technology class but not across classes. The first two CDM technology classes include filament-type lighting (ordinary incandescent lighting or halogen lighting), fluorescent lighting (either compact or 4-foot), as well as other filament-type lighting or advanced fluorescent technologies (e.g., scotopic lighting, which provides lumens at a wavelength that is optimal for human visual acuity). The third class is primarily 8-foot fluorescent lighting, and the fourth class is high-intensity discharge lighting but also includes a new technology (developed with funding from the U.S. Department of Energy), the sulfur lamp (which uses a sulfur element excited by microwave energy to produce light, which is sent to a long light tube for emission).

Effects of Federal Efficiency Standards

Fluorescent lighting systems using “standard” magnetic ballasts were phased out by the Energy Policy Act of 1990 (EPACT) but are included in the CDM technology data because they served a significant portion of base year lighting service demand. Consistent with the regulation, no purchases of standard magnetic ballasts are allowed during the modeling horizon. The manufacture of cool white bulbs in 8-foot and 4-foot lengths were also phased out by EPACT during 1994 (8-foot) or 1995 (4-foot).

Aggregation for Graphics

To make the graphical display of service demand shares visually tractable, the 33 lighting types were aggregated to 8 categories as follows:

  • Incandescent: Includes only one technology, the 75-watt light
  • Halogen: Includes the three halogen technologies
  • CFL: Includes both compact fluorescent technologies
  • Magnetic Fluorescent: Includes all standard and efficient magnetically ballasted fluorescent lighting, both 8-foot and 4-foot
  • Electronic Fluorescent: Includes all electronically ballasted types that do not include controls or reflectors
  • Electronic Fluorescent with Controls: Includes both controls and efficient reflector electronic ballasted lighting
  • Advanced: Includes coated filament, hafnium carbide filament, scotopic, and electrodeless lighting
  • HID: Includes all of Technology Class 4.

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