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Reading journal articles dealing with target markets, ethics, and social responsibility...interesting implications for social networks. |
Grading exams but thinking about the election. People of my generation owe a debt to the many young people who helped make this possible. |
Sending a note to someone who emailed me that recently they had been lied to twice by a supervisior. I published a paper on lying at work. |
Revising a paper on ethics and foreign direct investment. But mostly thinking about how people are NOT fungible. |
Office hours before discussing with undergrads the legal and illegal pricing strategies among businesses. |
Just met with MBA team to discuss the marketing value of social networks/connections like Facebook and Twitter. |
Great fall weather here too. Watching John Carpenter's "They Live" -- really good "B" movie. |
This afternoon students will discuss how POWER impacts business relationships. The toughest business problems have nothing to do with math! |
Writing brief business scenarios (less than 200 words) for which my MBA students will have 30 minutes to digest and then offer solutions |
VP suggests I write an Op Ed. I wrote one. My focus - how mortgage companies became cheerleaders for sellers instead of vetting buyers. |
We will also discuss some of what happened in the mortgage markets, which is of course pure marketing through and through |
Grading undergrad explanations of why Michaels (yep, the craft store) had such a hard time with its vendors. Next....write an exam :-) |
Choosing some brief readings on leadership for my MBAs. Decisions by business leaders clearly have moral and financial implications. |
Discussing the amoral power of markets. The mortgage industry certainly has demonstrated that though marketing still does some good work. |
Analyzing a corporate website so MBA students can understand what it "really" says. I think one could make a career of analyzing websites. |
@AdFreak I very much enjoy your ad clips and observations. Thanks! |
Twitter and similar tools (sorry, Jack -- nothing is like Twitter) offers opportunities to segment and self-identify, tonight's MBA topic. |
about to start a truly scintillating discussion of what causes inventory and the real grabber: inter-brand vs intra-brand competition |
Twitter featured in New Haven Register....http://nhregister.com/artic... |
grading undergrad work on channel relationships...sigh...difficult for them to understand that most work is within the channel |
