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@justbrady -- Was just trying to see if there is such a thing as pure price-based business. 100% commodity. And if so, how do you mkt? |
@TheBrandChef -- just remind him, it's not a quick fix. It's creating long-term relationships that will generate lots of bus. over time. |
@McNary -- will do. Thanks for your insights. |
@ConversationAge -- as an association they do band together. Don't know if they do in bidding. Will ask...thanks! |
@servantofchaos -- true point. Seems like a tough way to enjoy making a living. |
@McNary -- so...still about differentiating yourself, from your POV. |
@ConversationAge - from what I have learned so far, the opportunity is posted for all, bids taken, low bid always wins. Anyone can bid. |
@McNary -- any tips on how you've made adjustments? |
@servantofchaos --even if decision maker is govt and all bids are open? Does marketing matter even then? |
@justbrady -- even in a lowest bid always wins environment? |
@Note_to_CMO -- but if the industry standard is always low bid wins...does SM still matter? |
@brandmarken -- bidding for city, state construction projects or so I am told. |
What marketing advice (especially in terms of SM) would you give an industry that is 100% bid/price decided/driven? |
@danschawbel --sneaky, sneaky! |
@clairecelsi -- well who wouldn't like that! :) |
@danschawbel -- I wonder if those who would like to be someone else would actually answer honestly. That would be quite brave. |
@jojobickley -- I agree, it seems like the newspaper industry is in a free fall. |
RT: @toddand The Tribune filing for bankruptcy? The latest sign of duress for the newspaper industry yet. http://tinyurl.com/5ry9hs |
@thomasclifford @dougmeacham - I think it's about reaching out and having contact. like passing someone at work and saying hi. |
I'm giving away the perfect stocking stuffer. All you have to do is comment to have a shot. http://tinyurl.com/5vqa87 (please retweet) |
