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New blog post: The Simpsons Take on Apple, Viral Video Hilarity Ensues! :) http://bit.ly/hY75 |
AdAge article on Burger King's recent 'Whopper Virgins' viral video campaign. Nice use of #visibilemeasures data! http://bit.ly/MFjW |
Funny #wa: Oof. We're in the top search results for both 'undressing video' & 'single lady' thanks to http://bit.ly/WNkW & http://bit.ly/yqZ |
Awesome ad for iPod Touch: http://games.yahoo.com/ Inspired by Wario? http://tinyurl.com/54agnf - AdAge discusses: http://tinyurl.com/6cjxph |
@jheld3 Not really... was more about Clayton's conclusions about how incumbents have a tendency to perceive -- and attack -- innovation. |
At my desk for the first time this week. Ugh. Due diligence meeting at #generalcatalyst was productive. Smart company. Hopefully we'll beta. |
At #generalcatalyst in a due diligence review. Always fun to see early stage tech for which I might be an early user. :) |
@bobpage Ah. Now _this_ is a broader conversation! Still early in the online video measurement space, but so far the UX is pretty distinct. |
@fullyadam Coolio. Glad you are easing into things. It will be fast and furious soon enough! I'll catch up with you tomorrow mid-morning. |
@bobpage interesting is one thing, contentious is something else altogether. I always vote for "relevant for the assembled audience." :) |
#iab: thanks for following my updates. :) Post-show drinks revealed a bunch of readers, not many posters. Another high quality IAB event! |
@bobpage There you go, making more work for me! ;) simple answer: audience measurement is it's own world, distinct from #wa or ad measurment |
#iab: wow. That was awkward. I can't help but think of the lessons of Clayton Christensen's 'Innovator's Dilemma'. Next? |
#iab: Rick Bruner from Google/DCLK points out that #tribune filed for bankruptcy today. Are we measuring the right things? THANK YOU! |
#iab: things getting uncomfortable as this panel bashes on panel recruitment methodologies. Wondering if anyone comes out ahead on this. |
#iab: Gian Fulgoni from #comScore came out swinging. Focused on measuring people vs. machines. Skeptical about ISP-sourced data. |
#iab: Lauren Moores: future of panels is the future of measurement. TNS Compete uses hybrid approach, gets big data, answers big questions. |
#iab: next up, a panel on panel-based measurement. Here's to hoping things stay upbeat & interesting... with a minimum of sniping. :) |
For the record, I'm experimenting with providing live event updates. In part because no one else is, in part because of the 4:00am wakeup. |
