<DOC> [108th Congress House Hearings] [From the U.S. Government Printing Office via GPO Access] [DOCID: f:91645.wais] THE AMERICAN COMMUNITY SURVEY: THE CHALLENGES OF ELIMINATING THE LONG FORM FROM THE 2010 CENSUS ======================================================================= HEARING before the SUBCOMMITTEE ON TECHNOLOGY, INFORMATION POLICY, INTERGOVERNMENTAL RELATIONS AND THE CENSUS of the COMMITTEE ON GOVERNMENT REFORM HOUSE OF REPRESENTATIVES ONE HUNDRED EIGHTH CONGRESS FIRST SESSION __________ MAY 13, 2003 __________ Serial No. 108-97 __________ Printed for the use of the Committee on Government Reform Available via the World Wide Web: http://www.gpo.gov/congress/house http://www.house.gov/reform _____ U.S. GOVERNMENT PRINTING OFFICE WASHINGTON : 2004 91-645 PDF For Sale by the Superintendent of Documents, U.S. Government Printing Office Internet: bookstore.gpo.gov Phone: toll free (866) 512-1800; (202) 512-1800 Fax: (202) 512-2250 Mail: Stop SSOP, Washington, DC 20402-0001 COMMITTEE ON GOVERNMENT REFORM TOM DAVIS, Virginia, Chairman DAN BURTON, Indiana HENRY A. WAXMAN, California CHRISTOPHER SHAYS, Connecticut TOM LANTOS, California ILEANA ROS-LEHTINEN, Florida MAJOR R. OWENS, New York JOHN M. McHUGH, New York EDOLPHUS TOWNS, New York JOHN L. MICA, Florida PAUL E. KANJORSKI, Pennsylvania MARK E. SOUDER, Indiana CAROLYN B. MALONEY, New York STEVEN C. LaTOURETTE, Ohio ELIJAH E. CUMMINGS, Maryland DOUG OSE, California DENNIS J. KUCINICH, Ohio RON LEWIS, Kentucky DANNY K. DAVIS, Illinois JO ANN DAVIS, Virginia JOHN F. TIERNEY, Massachusetts TODD RUSSELL PLATTS, Pennsylvania WM. LACY CLAY, Missouri CHRIS CANNON, Utah DIANE E. WATSON, California ADAM H. PUTNAM, Florida STEPHEN F. LYNCH, Massachusetts EDWARD L. SCHROCK, Virginia CHRIS VAN HOLLEN, Maryland JOHN J. DUNCAN, Jr., Tennessee LINDA T. SANCHEZ, California JOHN SULLIVAN, Oklahoma C.A. ``DUTCH'' RUPPERSBERGER, NATHAN DEAL, Georgia Maryland CANDICE S. MILLER, Michigan ELEANOR HOLMES NORTON, District of TIM MURPHY, Pennsylvania Columbia MICHAEL R. TURNER, Ohio JIM COOPER, Tennessee JOHN R. CARTER, Texas CHRIS BELL, Texas WILLIAM J. JANKLOW, South Dakota ------ MARSHA BLACKBURN, Tennessee BERNARD SANDERS, Vermont (Independent) Peter Sirh, Staff Director Melissa Wojciak, Deputy Staff Director Rob Borden, Parliamentarian Teresa Austin, Chief Clerk Philip M. Schiliro, Minority Staff Director Subcommittee on Technology, Information Policy, Intergovernmental Relations and the Census ADAM H. PUTNAM, Florida, Chairman CANDICE S. MILLER, Michigan WM. LACY CLAY, Missouri DOUG OSE, California DIANE E. WATSON, California TIM MURPHY, Pennsylvania STEPHEN F. LYNCH, Massachusetts MICHAEL R. TURNER, Ohio Ex Officio TOM DAVIS, Virginia HENRY A. WAXMAN, California Bob Dix, Staff Director Scott Klein, Professional Staff Member Ursula Wojciechowski, Clerk David McMillen, Minority Professional Staff Member C O N T E N T S ---------- Page Hearing held on May 13, 2003..................................... 1 Statement of: Cooper, Kathleen, Under Secretary for Economic Affairs, U.S. Department of Commerce; and C. Louis Kincannon, Director, U.S. Census Bureau......................................... 9 Reardon, Thomas, executive director, Fulton County Partnership, McConnellsburg, PA; Dr. Joseph Salvo, director, population division, New York City Department of City Planning; Joan Naymark, director, research and planning, Target Corp., testifying on behalf of the U.S. Chamber of Commerce; Ken Hodges, director of demography, Claritas; and Richard Ogburn, principal planner, South Florida Regional Planning Council.......................... 31 Letters, statements, etc., submitted for the record by: Clay, Hon. Wm. Lacy, a Representative in Congress from the State of Missouri, prepared statement of................... 8 Cooper, Kathleen, Under Secretary for Economic Affairs, U.S. Department of Commerce, prepared statement of.............. 12 Hodges, Ken, director of demography, Claritas, prepared statement of............................................... 69 Kincannon, C. Louis, Director, U.S. Census Bureau, prepared statement of............................................... 18 Naymark, Joan, director, research and planning, Target Corp., testifying on behalf of the U.S. Chamber of Commerce, prepared statement of...................................... 54 Ogburn, Richard, principal planner, South Florida Regional Planning Council, prepared statement of.................... 74 Putnam, Hon. Adam H., a Representative in Congress from the State of Florida, prepared statement of.................... 4 Reardon, Thomas, executive director, Fulton County Partnership, McConnellsburg, PA, prepared statement of..... 34 Salvo, Dr. Joseph, director, population division, New York City Department of City Planning, prepared statement of.... 42 THE AMERICAN COMMUNITY SURVEY: THE CHALLENGES OF ELIMINATING THE LONG FORM FROM THE 2010 CENSUS ---------- TUESDAY, MAY 13, 2003 House of Representatives, Subcommittee on Technology, Information Policy, Intergovernmental Relations and the Census, Committee on Government Reform, Washington, DC. The subcommittee met, pursuant to notice, at 10:07 a.m., in room 2154, Rayburn House Office Building, Hon. Adam Putnam (chairman of the subcommittee) presiding. Present: Representatives Putnam and Clay. Staff present: Bob Dix, staff director; John Hambel, senior counsel; Scott Klein, Chip Walker, Lori Martin, and Casey Welch, professional staff members; Ursula Wojciechowski, clerk; Susanne Lightman, fellow; Bill Vigen, intern; David McMillen, minority professional staff member; and Jean Gosa, minority assistant clerk. Mr. Putnam. A quorum being present, this hearing of the Subcommittee on Technology, Information Policy, Intergovernmental Relations and the Census will come to order. Good morning and welcome to today's hearing entitled, ``The American Community Survey: The Challenges of Eliminating the Long Form From the 2010 Census.'' The census is one of the oldest civic ceremonies of our Nation. The enumeration of our resident population is set forth in Article I, Section 2, in our Constitution. The first census was conducted in 1790 under the direction of Thomas Jefferson. That census was conducted by U.S. marshals on horseback and counted 3.9 million inhabitants. The modern-day census is the largest peacetime mobilization of manpower America undertakes. In 2010, rather than riding horseback, enumerators will carry with them mobile computing devices. Although the basic fundamental notion of enumerating our population has not changed, the way in which the Census Bureau conducts this enumeration certainly has. The census has adapted over time to the continually changing needs of our Nation for timely, quality data. In 1940, we saw the introduction of the long form. The long form has provided volumes of data for users from Federal, State and local governments to businesses and universities. The Congress and specifically this subcommittee is being asked to consider whether or not it's time for another significant evolution in the way we conduct the census, the elimination of the long form and the introduction of the American Community Survey. The Census Bureau has been developing the ACS since the 1990's, and in recent years has worked closely with Congress and with many outside interest groups and data users in its development. By most accounts, the data users' community is supportive of the American Community Survey and its full implementation by the Congress. The Census Bureau began developing the ACS in the mid- 1990's and has been collecting data in a development program since 1996. The goals of the ACS, as stated by the Census Bureau, are: Provide Federal, State and local governments an information base for the administration and evaluation of government programs; eliminate the long form from the 2010 census, thereby facilitating improvements of the accuracy by allowing the decennial census to focus on counting the population by simply using the short form; and provide data users with timely demographic housing, social and economic statistics updated every year that can be compared across State communities and population groups. I would also add a goal that is critical if ACS is going to receive the necessary funding from Congress for full implementation. The Census Bureau must demonstrate to both the authorizers and appropriators that fully funding the ACS will eliminate duplicative survey at the Census Bureau, and in this arena alone the taxpayer will recognize savings. I simply would find it unbelievable that no surveys could be eliminated with the advent of the ACS. Eliminating redundant surveys would send a clear message to Congress that the Census Bureau is truly dedicated to making the American Community Survey top of the class and not just another survey. To be sure there are still some serious issues to mitigate beyond the mere cost, one of those issues is privacy. As an elected official, I understand that in order for governments to make informed decisions when spending hard-earned tax dollars, governments need timely and reliable data on which to base those decisions. At the same time, I understand how important people's privacy is to them. In many aspects of my work chairing this subcommittee, integrating technology, information and security needs with the right to privacy of Americans has been at the forefront. Generally speaking, government has a tremendous challenge ahead of it: How to obtain the information that is needed to make informed decisions while at the same time respecting the privacy rights of the public. The Census Bureau needs to be at the forefront of overcoming these challenges. The Bureau, to its credit, has the most protective privacy law on the books. All personal census information, including the American Community Survey, is not shared with anyone for 72 years. That said, I don't know if that will continue to be sufficient in convincing people to participate in this survey. I don't suggest that the law needs to be strengthened necessarily, but rather the Census Bureau should seriously explore new and innovative ways to solicit voluntary cooperation from the residents of the Nation. I know that the Census Bureau, the Congress, the public and private data users and partnership groups have done a lot of work on the ACS. I'm also aware that we are rapidly approaching a point where the Census Bureau needs to know if there will be a long form in the 2010 census or if the ACS will be the new survey tool. It is fundamental to a successful 2010 census that we let the Census Bureau know as soon as possible how the Congress expects the census to be conducted. I'm hopeful that we can continue to work together to resolve these issues, and that Congress can make a final determination on full funding for the ACS in the very near future. As with most of our hearings, today's hearing can be viewed live via Web cast by going to reform.house.gov and clicking on the link under ``Live Committee Broadcast.'' I appreciate the gentleman from Missouri, the ranking member of this subcommittee, for his attendance here and his support of the committee's work, and I recognize him for his opening statements. [The prepared statement of Hon. Adam H. Putnam follows:] [GRAPHIC] [TIFF OMITTED] [GRAPHIC] [TIFF OMITTED] [GRAPHIC] [TIFF OMITTED] Mr. Clay. Thank you, Mr. Chairman, for calling this hearing. As you may know, I hosted a meeting in St. Louis 2 years ago, so that the Census Bureau could explain the survey to a wide cross-section of business and community leaders in our State. We had over 100 people who attended that session, and all were very interested in the possibilities promised by the American Community Survey, both Acting Director Barron and Director Kincannon were instrumental in making the arrangements for the forum, and I'd like to thank the witnesses on this panel and the next for taking their time to appear before us today. I hope this hearing will improve our understanding of this complex survey. The last hearing we had on this issue was just about 2 years ago. At that time, the committee was concerned about the cost of the survey, the length of the questionnaire and the fact that answering the survey was mandatory. Witnesses raised questions about the quality of the information produced by the survey, the complexity of those data for small places, and fears that either dwindling appropriations or cost overruns would result in a survey that was less useful than promised. Unfortunately, many of those questions remain on the table today. The good news is that we have 2 more years' worth of experience and data with which to answer those questions. This survey is a bold undertaking. Over the 10-year census cycle, this survey will cost between $1.5 and $2 billion. It is important that Congress recognize the full cost of the survey. Funding it for a year or two won't do anyone much good. If we are to go forward, we must do so recognizing and committing to the full cost of the survey. I look forward to today's testimony, and I hope that many of these questions will be put to rest today. Thank you, Mr. Chairman, and I ask that my full statement be included in the record. Mr. Putnam. Without objection, it will be inserted at appropriate place in the record. [The prepared statement of Hon. Wm. Lacy Clay follows:] [GRAPHIC] [TIFF OMITTED] Mr. Putnam. We'll now begin with the first panel. Each of you has submitted written testimony which will be included in the record of this hearing. I've asked that you summarize your oral testimony in 5 minutes so to leave ample time for questions and dialog. You have a light on your table. All of you are familiar with the lighting system. The green light means, begin your remarks; yellow light means, it's time to start wrapping up; and red light means, your time has expired. As is the custom with this committee and its subcommittees, we'll swear in the witnesses. We'll ask the first panel and those who will be providing you any corollary support or whispering in your ear, whatever, would be asked to be sworn in, as well. So please stand, raise your right hands. [Witnesses sworn.] Mr. Putnam. Note for the record the witnesses responded in the affirmative. Operating under the lady's-first rule, we will begin with the Honorable Kathleen Cooper. As the Commerce Department's Under Secretary for Economic Affairs, Ms. Cooper serves as the principal economic adviser for Secretary Don Evans and is CEO of a 7,000-employee organization that gathers, calculates and disseminates much of the U.S. demographic social and economic data. Business leaders, policymakers, indeed, all Americans, base decisions on the information in Dr. Cooper's purview, including reports on the Nation's GDP, retail sales, personal income, housing starts, inventory levels and international trade. She is the Administrator of the Economics and Statistics Administration and oversees two statistical agencies, the Bureau of Economic Analysis and the Census Bureau, and the Internet information resource, STAT-USA. Her priorities included advising Secretary Evans on economic trends and policy and communicating the President's economic agenda, retaining and improving the high quality of the Nation's indicators and reengineering the decennial census by planning for an accurate short-form-only census in 2010. Prior to joining the Bush administration, Dr. Cooper was the chief economist and manager of the economics and energy division at Exxon Mobil Corp., where she advised corporate leadership on the global business environment and energy markets and developed the appropriate assumptions for planning purposes. Dr. Cooper holds a bachelor's degree in mathematics and master's degree in economics from the University of Texas at Arlington and a doctorate in economics from the University of Colorado. Welcome to the subcommittee. You're recognized. STATEMENTS OF KATHLEEN COOPER, UNDER SECRETARY FOR ECONOMIC AFFAIRS, U.S. DEPARTMENT OF COMMERCE; AND C. LOUIS KINCANNON, DIRECTOR, U.S. CENSUS BUREAU Ms. Cooper. Thank you very much, Chairman Putnam, Mr. Clay. As you noted, my name is Kathleen Cooper, and I have the privilege of serving as the Under Secretary for Economic Affairs at the Department of Commerce, and I'm here today to explain why the administration and the Department of Commerce believe so strongly in the American Community Survey. But I'm here today to explain why the administration and the Department of Commerce believes so strongly in the American Community Survey. Quite simply, the old system, leaving us with 10-year-old data, is simply not good enough for the world's largest and strongest economy. Secretary Evans has made it clear that he values the most timely and accurate economic and demographic data. The President's budget for ACS will revolutionize both how we take an every-10-year census and how Americans use these data products. The Census Bureau is a premier statistical agency in the world. It took an excellent census in 2000 which produced long form data on which policymakers, businesses and families are today basing important decisions, but as late as 1 year ago, you and I and our fellow citizens had only data from 1990. Already data gathered in April 2000 grows stale; we can do better. The professionals at the Census Bureau have a better way. The American Community Survey is a developed and tested program; since 1996, the Census Bureau has tested the ability of the ACS to deliver annually the high-quality data that we need for even the smallest community. And that is indeed the difference: data every year for cities and towns of every size. There are 31 test sites where the ACS is up and running. You will hear from leaders of some of those communities in the next panel, and I'm confident they will give you real-life examples that show the quality of the ACS data. Dramatic changes do not wait. People are born, they grow up, wed, move, start families, open businesses, retire and die. There are plant openings, hurricanes, floods, base closings, new shopping malls, new interstate highways and other events taking place on a daily basis, changing the life of a community. And, in fact, as I sit before you today, New York City, especially lower Manhattan, has changed in profound ways that have yet to be measured. You will hear shortly from Dr. Joe Salvo, a noted New York City planner. The census 2000 data that he must use now are essentially matters of history. Long-form data are a wonderful snapshot. The ACS will be a moving video image. The American Community Survey questionnaire is essentially the same as the long form from census 2000, because the data must meet the same statutory and regulatory obligations. The Bureau has worked many years with other Federal agencies to ensure that the answers to those questions will provide the data to meet these requirements. We are often ridiculed for asking questions that some believe to be intrusive--for instance, does this house, apartment or mobile home have complete plumbing facilities? The Department of Health and Human Services, Indian Health Service and Housing and Urban Development use these answers to determine public health policy and the condition of housing in remote areas and in low-income neighborhoods. Some may not understand why we ask questions such as: At what location did this person work last week? How did this person usually get to work last week? What time did this person usually leave home to go to work last week? But answers to these questions provide the basis for commuting data required by the Highway Safety Act and the Transportation Equity Act of the 21st century. Answers provide the information to describe the geographic patterns of commuter travel and the volume of travel between communities. Evaluations of traffic congestion, air quality, public transportation needs are developed from answers to these questions. Folks are sometimes reluctant to provide income data, but answers feed low-income children by way of a National School Lunch Program, and answers heat low-income homes in the winter through the Low-Income Home Energy Assistance Program. All questions were evaluated by a content working group organized by the Office of Management and Budget. In addition, the Department of Commerce took the unprecedented step to seek affirmation of these needs from the legal offices of each department or agency; and this notebook--with your permission, Mr. Chairman, I'd like to enter the results that are included in this notebook into the record, indicating diverse uses for American Community Survey data. Each of these questions meets data needs that are required by statute, regulation or court decision. Mr. Putnam. Is there an objection? Mr. Clay. No. Mr. Putnam. Your information will be included at the appropriate point in the record. Ms. Cooper. Thank you, Congressman. These answers do not belong to the government. They belong to all Americans. Just the other day I read of a man who, at age 57, suddenly found himself an out-of-work executive in a market full of out-of-work executives. Since a new job that duplicated his income and title seemed out of reach, he and his wife decided to start a business instead. They investigated options and staked $20,000 into their new enterprise. Then according to Forbes magazine, they plowed through census data, looking for markets with demographic characteristics of those interested in their product. As this example illustrates, access to yearly data can help businesses grow, help governments adapt and help Congress legislate. The administration believes ACS is the way to go. The Census Bureau has done great work, and Secretary Evans and I hope very much that Congress will support ACS. And, with that, I thank you and would be happy to answer questions at the appropriate time. Mr. Putnam. Thank you very much. [The prepared statement of Ms. Cooper follows:] [GRAPHIC] [TIFF OMITTED] [GRAPHIC] [TIFF OMITTED] [GRAPHIC] [TIFF OMITTED] Mr. Putnam. At this time, we'll recognize Mr. Lewis Kincannon, Director of the U.S. Census Bureau. Mr. Kincannon began his career as an a statistician at the Census Bureau in 1963, after graduating from UT-Austin--a couple of Texas grads here. Mr. Kincannon held positions of leadership at the Census Bureau and also with the Office of Management and Budget. He served as Deputy Director of the Census Bureau during the 1980's and as the Acting Director during the crucial final phase of preparation for the 1990 census. Throughout his career with the Federal Government, Mr. Kincannon sought to strengthen the relationships between statistical agencies as well as data users in order to produce timely, relevant data that informs public policy and decisionmaking. In October 1992, Mr. Kincannon was appointed as the first chief statistician in the Organization for Economic Cooperation and Development [OECD], in Paris to coordinate the organization's statistical programs as well as advise the Secretary General on statistical policy. During that time, he encouraged the cooperation and understanding among statistical agencies, underscoring the larger relationships between Nations. He returned to the United States in June 2000 after leaving his post. President Bush nominated Mr. Kincannon for Director of the Census Bureau last year, and the Senate unanimously confirmed him on March 13, 2002. Perhaps you could advise some of the judicial nominees on how to accomplish that. The Census Bureau collects the data used by policy and decisionmakers that affect the lives of every person living in America. Mr. Kincannon is leading the agency's efforts to reengineer the decennial census, as well as update the collection of economic and demographic data in order to reflect America's diverse and changing society. With that, you're recognized for your opening remarks. Welcome. Mr. Kincannon. Good morning. Thank you, sir. Thank you, and on behalf of the Census Bureau, I'd like to thank the whole committee for inviting me to testify this morning. This is an important opportunity to bring you up to date on the progress that the Census Bureau has made with the American Community Survey. Is this now showing up on sound? Good. I'll try to keep it close. It is also important to highlight the fundamental and intrinsic role of the American Community Survey in a successful decennial census in 2010. After all, these components of a redesigned 2010 census have one goal: to provide the data that will serve America's needs in the 21st century. Mr. Chairman, this is a rapidly changing nation, as you well know, and it has urgent needs for timely data. In Florida, for example, during the 1990's, the population expanded substantially, changing the composition of many communities. In Brandon, for example, the number of persons who do not speak English at home more than doubled from approximately 5,000 to more than 11,000. Closer to Washington, Loudoun County, VA was among the fastest growing counties in the Nation. The population grew by 96 percent between 1990 and 2000, and that meant far more than simply just congestion on Route 7. The school system, as an example, in an attempt to keep pace with the needs of a growing student population, had already taken its own census before the long form results for 2000 were published. The good news is that the Census Bureau is moving to improve dramatically the way we deliver crucial and important data on the characteristics of our population. With the American Community Survey, we will eliminate the long form by collecting these data every year. While this will change the way that we get our information, we will continue to provide the same long-form-type data that are used throughout government and in the private sector. The real difference is that once fully implemented, the American Community Survey will offer data updated every year for every neighborhood throughout the country. The President's budget for 2004 includes funding to implement the American Community Survey at full sample size next year in the final quarter of the fiscal year. The American Community Survey will provide data for areas and groups of 65,000 persons or more in 2006. This means that there will be detailed characteristics data for areas such as New York City, including each of the five boroughs, for Los Angeles, for Sacramento, St. Louis, as well as Warren County, OH, and Brockton, MA, in 2006 and every year thereafter. In 2008 we will start providing data for every county, town and community between the sizes of 20,000 and 65,000. This means there will be summary data for Gila County, AZ; Port Huron, MI; Bethel Park, PA; and Redmond, WA; and they will be updated every year thereafter. The data for neighborhoods, census tracts or block groups, and smaller towns will come 2 years before long form data could possibly be provided by a conventional census in 2010. This means there will be data for Ballast Point and Forest Hills in Tampa, as well as for neighboring small towns such as Pine Crest, FL. The development of the American Community Survey, along with modernization of the Census Bureau's geography systems, has enabled the Census Bureau to plan a short-form-only census, and we are now well along the path to ensure their success. Moreover, the dramatic advantages of having both the American Community Survey and a fundamentally redesigned short- form census in 2010 will cost the American taxpayers less than a traditional long-form decennial census. Our current estimates indicate that the three components of a reengineered 2010 census will cost approximately $11.2 billion. However, if we change course right now and revert to a traditional long-form census, the overall cost will be at least $12 billion and perhaps much more. Our success will rely on your support of the President's 2004 budget and on our ability to continue early planning and testing for the 2010 census. The American Community Survey is a high-return investment in America's future. It will mean yearly data from growing and changing communities throughout America. Mr. Chairman, even as we speak this morning, there are thousands of local, elected officials and planners struggling to balance diverse community needs. They are trying to establish priorities and invest in the future in an era of constrained budgets. For many, the American Community Survey will illuminate the difference between the past and the present, and this understanding is the key to being able to move confidently into the future. I ask that my complete statement be included in the record, and I thank you and would be happy to answer questions when the time comes. Thank you, sir. Mr. Putnam. Thank you, Director Kincannon, and your written testimony will be in the record in the appropriate place. [The prepared statement of Mr. Kincannon follows:] [GRAPHIC] [TIFF OMITTED] [GRAPHIC] [TIFF OMITTED] [GRAPHIC] [TIFF OMITTED] [GRAPHIC] [TIFF OMITTED] Mr. Putnam. And we will begin the questions with the gentleman from Missouri, Mr. Clay. Mr. Clay. Thank you, Mr. Chairman. Mr. Kincannon, the Census Bureau produces the numbers that are used to draw congressional districts. Now, those numbers exclude children, but include noncitizens who cannot vote. This creates an inequity that is made even worse by an undercounted census, particularly in African-American districts. We wind up with districts that have an official census count that is quite different from reality. What can the Census Bureau do about this? Mr. Kincannon. Well, I believe in the particulars for the redistricting data files that we follow the prescription of the law and include people as directed there as we do for the Voting Rights Act. And I do believe that it is intended that all people, whether citizens or not, be represented by the Member of that district. Mr. Clay. Well, but now, what about--so we're counting all adults in the numbers, but not children, and with that compounded by the undercount, do you see the disparity here in the funneling of the numbers, so to say? Mr. Kincannon. Yes, Mr. Clay. My understanding, my recollection--let me look for a glance of agreement--is that we include children in the public law data that provide the basis for redistricting. That is correct. So we include children in the data file required by law for redistricting the Congress, and we include noncitizens. Mr. Clay. Now, I'm not quite sure if that is accurate, and I will--I'll follow-up with a letter to you so that we can clarify, and hopefully you can clarify for me, if children are included in the hard count for reapportionment purposes. That is what I need to know. Are they included in the voting rights data? Mr. Kincannon. No, sir, they are not, because the law specifies what should be--which parts of the population should be included; and only people of voting age, whether they are citizens or not, noncitizens, are included, as prescribed by the law, in the tabulations to support the Voting Rights Act implementation. Mr. Clay. OK. That sounds like a quirk in the law, doesn't it? Mr. Kincannon. Well, that would be best for you to judge, sir. Mr. Clay. But let's count you anyway, although services are rendered to a lot of children, too, you know, so that sounds like a quirk in the law. Let me go to the next question, Mr. Kincannon. It is my understanding that you announced to the National Academy of Sciences that for the 2010 census, the Census Bureau would not make any effort to correct the population for either reapportionment or redistricting. I have a letter I am sending today asking for more information on that decision. However, I'd like you to briefly address it here. Even the most optimistic counting of errors in the 2000 census still shows a significant undercount for African Americans, almost 2 percent, and a differential between African Americans and Caucasians that is almost as large as 1990, a reduction of only about 24 percent. How can you say you're going to do nothing to be in a position to fix the census when these kinds of inequities remain and are likely to get worse? What do we do to correct that? Mr. Kincannon. Well, Mr. Clay, I think we do see a number of steps that we can take and are proposing to take to improve the completeness of the count in 2010. The American Community Survey, which will permit us to conduct a short-form-only census, is one step in that direction. The mail return rates are 13 percentage points higher for the short form than for the long form. That step alone and the simplification of the followup logistics will very clearly lead to improved coverage overall and, I believe, to improved differential coverage rates, that is, narrower differentials between population groups. The ACS will also permit us to target language minorities and other kinds of problems in rapidly developing or changing areas to address the kind of census taking we will need in 2010 with recent and complete information. What I said in many forums and almost to everyone that will listen is that we are not asking funding that would support adjustment of the census, because we do not at present have a methodology that will provide results to meet the Constitutional and statutory needs of the census. I'm disappointed at that, but it's a fact that's the finding of the Census Bureau. We do plan to conduct an extensive evaluation of coverage in 2010. It's important that we have knowledge about the coverage. I won't be able to prove that we have made steps forward in 2010 without that. Mr. Clay. Why in 2003 have you said, so far out, that you would not make any effort to correct the population for either reapportionment or redistricting? I mean, look, I respect your expertise in this area, but tell me why the timing--timing- wise---- Mr. Kincannon. Mr. Clay, we've just completed a very thorough review of the effort of the 2000 census to measure coverage and to take steps to correct for errors in coverage, and that process has led us to the conclusion that we do not have a methodology that will support the kinds of applications that there are in the census. And I will mention three: First of all, reapportionment, use of sample-base data for reapportionment is prohibited under the law. So we will not propose any effort there. For redistricting, we are convinced--it's not me. I listen to experts who went through the process by which they made the decision that they were unable to produce useful figures that would withstand criticism and examination in time for the redistricting proposals which were re--redistricting file which must be provided by April 1st in the year following the census. And it's a good thing we didn't, because at that time, the indication was an undercount of 3 million. When we finished work on this examination in December 2002, the indication was an overcount of a million and a half. That's a significant difference. It still means that there are differentials, and that would be of concern, but it shows we were correct in deciding--the experts; I wasn't working at the Census Bureau at that time, but the experts on the staff were correct in their decision that we did not have usable figures in the mandated period required by the law. The last thing we examined was the potential for correcting for--of intercennial estimates which provide estimates at the place level throughout the country every year between censuses. And the examination--again of experts, not of me, because that's--I don't--I appreciate your note of respect for my expertise, but it doesn't extend that far. But the people who are experts and who have worked on this almost continually for the last decade drew the conclusion that we did not have a process that would produce usable, defensible figures even at the place level. We have worked in this direction for 25 years, and the process does--the procedure that we have worked with does not provide us with useful answers. Mr. Clay. There is no process? Mr. Kincannon. I didn't say that. There may be, but we don't have one in hand. Mr. Clay. Ms. Cooper, did you want to add something? Ms. Cooper. Yes. I simply wanted to add, as he describes, he has more expertise in this than I, but I have been here for 2 years watching the professionals at the Census Bureau trying to work through this issue; and I simply want to express even more to you, Mr. Clay, that is a very important reason why this administration and Secretary Evans, in particular, and I myself feel so strongly about full funding for the ACS. Because we really do want to measure the characteristics of the population as we move through this decade, and have all the ability in the world to do the most accurate count that is possible in 2010. We really believe that this is indeed the most probable way of doing a better job, of reducing that undercount again, as we move to 2010. Mr. Clay. I hate to put you on the spot, Ms. Cooper, but if you were fully funded, would you assure us that the methodology would be developed to come up with more accurate counts to do this thing fairly and--in a reapportionment and redistricting? Can I get a guarantee from either one of you? Ms. Cooper. I think guarantees are never easy to fulfill. I will guarantee you that we will do everything in our power, with full funding of the ACS, to do the best job possible at a full count, absolutely full count in 2010. Clearly, that is very difficult. Mr. Clay. Promise? Ms. Cooper. But what we have done is get better each decade, and we want to continue that trend. Mr. Clay. Thank you. Ms. Cooper. We promise that. Mr. Putnam. We appreciate the gentleman's questions, and recognizing that we have a limited audience here, we're going to be generous with the time to have all your questions fully answered. I want to followup with Mr. Clay's questions about the accuracy of the census. Could either of you give us some sense of the historical trend of accuracy? Are we getting better? How much better? Are we getting worse? How much worse? Any developments? And since the purpose of this hearing is to talk about the American Community Survey, where does it get us in the next step toward a more accurate count? Mr. Kincannon. Mr. Chairman, I'm responding from memory, so I'll be rather general, but looking--again, we began systematically evaluating coverage of the census in 1940, and since that time, in general, there has been a trend toward better coverage, with the exception of the 1990 census where overall coverage and differential coverage between Blacks and nonBlacks widened. But we narrowed that and improved over the 1980 census in 2000. So we have made gradual progress. I think this is due to, among other things, to the strong support in Congress for adequate funding to pay for workers in the field, for paid advertising and for the partnership program with local community leaders who can accomplish a relationship of trust to get over that barrier of concern about privacy. They can communicate better with the public than someone from Washington can. Mr. Putnam. What portion of your budget is spent on the long form versus the short form? Mr. Kincannon. I can't really answer that question for 2000. We didn't get the records that way. I have some comparisons about conducting the census, either with a traditional long form or with the ACS in the redesigned census, if that is useful. If we conduct the redesigned census with the ACS collecting the long-form data and a short form only in 2010, we estimate that total cost over the life cycle would be about $11.2 billion. If we now change and go to a traditional long-form census, the cost would be closer to $12 billion and perhaps more than that. And of course the benefits we get are less because we would not have reason to expect better coverage, improved coverage, in the census in 2010 because we'd still have the complexity of long-form work at the same time, and we would not have 10 observations measuring the rapid change in localities in our country. Mr. Putnam. Ms. Cooper, you used as an example the events of September 11th and how they have transformed Manhattan Island; and it occurred to me that the events of the last 2 weeks in parts of Missouri and other communities in the Midwest, where the entire community is destroyed, the data will not be updated to reflect that tectonic shift in middle America until 2011 or so, whenever the final numbers come out. What's the process for dealing with these community leaders who are struggling to clean up and deal with the aftermath and rebuild or make the types of long-term decisions they are being asked to make? How do they do that with this outdated data? Ms. Cooper. Well, Chairman Putnam, that is a very good question and one that we struggle with, and I know the community leaders struggle with on a day-in-and-day-out basis, because there's simply not the ongoing set of information for them to use to make decisions about their future. And so, again, I think that is one of the driving forces behind why we are pushing the ACS as much as we are. Now, Director Kincannon may well have some better examples of how we deal with that, but I certainly do think that it's a very real issue and one that we have to be concerned about, going forward. This world is just changing too quickly, and tough events occur; and we need to be able to figure out how to deal with them. Mr. Putnam. Presumably FEMA enumerates the number of small business loans, the number of buildings that are rendered unsafe, the number of people who are homeless or in need of assistance. Is there some collaborative effort to coordinate their data and update your data? Mr. Kincannon. Well, if I might, FEMA would have what we might call enumerated data, instances of transactions, loans, destroyed businesses and so forth, but the denominator for all their calculations are data from the Census Bureau. We work very closely with FEMA to provide data that help in finding for evacuations, for dealing with disasters and so on. Just last month I was in Hawaii, meeting with native Hawaiian groups, because we have a new set of data in the census. The Commerce Department's tsunami warning center in Hawaii was conducting its first-ever statewide drill of tsunami warning, and I was privileged to observe the action. Thank goodness, it was only a drill, so it was a lot of telephone calls going back and forth, but the basis for the evacuation plans, census data, plus information about transportation. Now, that data is very fresh now in Hawaii, because it comes from the 2000 census. But as we go on, it will not be as fresh, and the ACS, like the long form, will provide daytime and nighttime populations for neighborhoods, and it will be updated annually. So disaster planning, whether for tsunamis or tornados or other events, will be better. Mr. Putnam. You let me and Mr. Clay know if the Hawaiians need any more tsunami drill observers. Mr. Kincannon. I only go because Senator Akaka wants me to. Mr. Putnam. Last week, in advisory committee meetings that were hosted by the Bureau, a number of different groups expressed some concern that recent laws, particularly the Patriot Act, are threatening the confidentiality provisions of Title 13. Could both of you speak to those concerns about the department and the Bureau's commitment to Title 13's privacy protections? Mr. Kincannon. Well, I think the simple answer is, the Patriot Act has no effect at all on Title 13, and I can tell you that as long as I'm the Director of the Census Bureau any change in law that would affect that will not be quietly engineered. Ms. Cooper. And I can tell you that the Department of Commerce stands firmly behind the Census Bureau in that. Mr. Putnam. Very good. As you're aware, this whole issue of privacy and confidentiality continue to be overriding concerns to many Americans. It's becoming more difficult for government, and the private sector, for that matter, to collect information from which information and decisions are derived. Share your thoughts on how the Census Bureau has become more creative in the past in toning down people's concerns or helping them to feel more comfortable with this and how future censuses or future community surveys will continue that trend of dealing with the privacy and confidentiality concerns. Mr. Kincannon. Well, I guess the first step that we try to take is to explain very clearly that the law prohibits any kind of sharing of this information for purposes other than statistical or, in fact, are in general outside the Census Bureau. That's a very clear provision of law, and the people who are punished if the violation occurs are Census Bureau employees. They can be fined very severely, a quarter of a million dollars, and they can go to jail for up to 5 years, I believe it is. I'm under oath, so I'll qualify by saying I think that's my recollection of the penalty. That's a severe penalty. It's not just a legal prohibition without some force behind it. It's really very substantial. Furthermore, we explain--and this is what the census field representative can explain very clearly on the doorstep or on the telephone when that contact with the concerned individual occurs--that we understand our business depends on our keeping the privacy of individuals who report to us protected. Ms. Cooper. And I might just add that is again a good reason why the ACS will help us to do that, because with the ACS, we will have--we will have people who are full-time staffers, who understand what is going on, who have been part of the Census Bureau, who understand and are able to help, more than is the case when we go once a decade and have to hire a lot of people and train them--and train them very well, but nevertheless it's very difficult to train people in a very short period of time. So having this done on an ongoing basis with permanent staff is--does do a much better job of alleviating some of those concerns of yours and other Congressmen's constituents. Mr. Putnam. With the exception of the ongoing testing and response rates to the ACS of the voluntary survey, your operational testing has been rather extensive and successful in giving you the basis for your cost estimates for the ACS, but recent evidence, such as the response rate to the current population survey, has been declining steadily, from almost 96 percent in 1992 to your forecast of about 91 percent in 2005. This information on response rates raises two questions about the costs of the ACS. First, because the likelihood of a declining response rate to the male survey portion of the ACS will increase the more costly, personal interview followup, isn't it likely that you'll need more than the $150 million a year to collect reliable data? Mr. Kincannon. Well, Mr. Chairman, the difficulty in getting responses from households, whether a personal visit or by mail survey, is of concern to us. It is a phenomenon associated with changes in our whole society, with people--more people working and not at home during the day, with busier lives, with gated communities, concerns about privacy and so on; and very importantly, increased competition from private surveys or marketing activities that sometimes irritate people more than government surveys. It makes it harder sometimes for us to get that. So far, the response rates for the ACS, looking at the 800,000-household sample, are remaining above 95 percent. If the society continues to change in ways that it has in the past, we may need more money than we expect now, but we expect that to be kept under control and to use every device and every technique at our hands to try to keep that response rate up. Mr. Putnam. Your intent is that it remain voluntary? Mr. Kincannon. Sir? I didn't hear. Mr. Putnam. If you eliminate the long form and replace it with the ACS, would that be voluntary or mandatory to respond? Mr. Kincannon. The ACS is a part of census, and under the census law, it is mandatory; and we have been conducting it on a mandatory basis. Recently, we have been conducting a very important test comparing mandatory and voluntary conditions of collection, and we will be reporting to the Congress on the results of that test in August. At that time, the Congress will make a decision about which way it thinks it's better to go with the survey. Mr. Putnam. Very well. Mr. Clay, do you have another round of questions? Mr. Clay. Yeah. Mr. Putnam. You're recognized. Mr. Clay. Thank you, Mr. Chairman. Mr. Kincannon, in the plans for the American Community Survey, the Census Bureau indicates that the ACS will be used to update the master address file. Can you explain to us just how that will work? Mr. Kincannon. Well, in the course of conducting the American Community Survey, the field representatives will have observations about changes in areas that they're visiting. Also, we will be systematically making updates for areas of rapid change, new areas of development, as in the suburbs of some cities or other areas where there's rapid change. So there will be an effort both through the post office and with census staff to try to make sure that the master address file is up to date. Mr. Clay. Just before the 2000 census, the Census Bureau came to Congress and requested an additional $100 million to update the master address file for the 2000 census. That money was used to send thousands of workers walking up and down the streets of our city checking and listing addresses. This was necessary because all of the work on the address list leading up to the 1998 dress rehearsal didn't produce a list that was accurate enough. What assurance do we have that we will not be faced with the same problem in 2008? Mr. Kincannon. Well, certainly conducting the American Community Survey will make us much more aware of areas where we need to update where there's been more change going on. We will still, before the census in 2010, want to conduct a local update of census addresses so that we make sure that we take advantage of what local government knows about people in their areas, as well as using techniques with the Postal Service to make sure that we update that. Mr. Clay. It's important for this subcommittee to understand just how this process is going to work and to track the process so that we know well ahead of time if the project is getting off track. Will you provide the subcommittee with a detailed operational plan for using the ACS to update the address list? Mr. Kincannon. Yes. Mr. Clay, we'll be very happy to provide the subcommittee with that information. Mr. Clay. And now, in addition, will you provide the subcommittee with specific milestones for that project and the appropriate performance measures? Mr. Kincannon. We certainly will. Mr. Clay. Appreciate that. When the 2000 census came in at 281 million people, that was about 6.8 million higher than the Census Bureau's population estimates. The Census Bureau has said that the ACS will be better simply because it will be more timely than the census long form. However, as we saw with these population estimates, they might have been timely, but they weren't very accurate. It is my understanding that these estimates will be used to control the population counts from the ACS. In other words, the ACS will come up with a total population that will be statistically adjusted to agree with those independent estimates. What are the chances that in 2010 we will again find that these estimates and the ACS are way off on what the census shows the population to be? Mr. Kincannon. Well, I think we're taking steps to try to make sure that doesn't occur in 2010. Of course, the main problem in the estimates during the decade of the 1990's was that we clearly underestimated the amount of immigration that was occurring that was informal or undocumented. That was the main cause of the miss in the estimates compared with the census. The ACS does not count--make an estimate of the count of the people. We will still carry forward the estimates program which takes the 2000 census results and adjusts it for birth, death and what we can measure about immigration. The difference in this decade is that the American Community Survey, if it is conducted, will provide information like the long form on persons of foreign birth. And since we will have that at local areas, we can see where there are changes occurring. And we expect to use that information to improve our estimates of immigration at the local area. Mr. Clay. Thank you, Mr. Kincannon. Mr. Chairman, I have no further questions. Mr. Putnam. Thank you, Mr. Clay. Just a couple of wrap-up questions for the first panel. Ms. Cooper, is it the Department's position that you have all the authority you need to proceed with the elimination of the long form and the implementation of the ACS? Ms. Cooper. Chairman Putnam, it is. It is definitely our belief that we do have that authority, because it is part of decennial census that is authorized by Title 13, and the GAO supports us in that belief. Mr. Putnam. Is the movement away from the decennial census to an annual ACS keeping with Title 13? Ms. Cooper. It is. But the census--the decennial census is the count. Through the decade we will be measuring the characteristics, but they go all together and that is a part of Title 13. Mr. Putnam. So you do not believe that additional congressional action is required to move forward? Ms. Cooper. We do not believe it is necessary. Mr. Putnam. Do you believe that it would be helpful to have additional congressional guidance on that? Ms. Cooper. I would say that from our point of view, because we are looking at it from the legal point of view, we do not think it would be necessarily helpful to us. But certainly you may be looking at it from a different point of view. The Congress has to make that decision on its own, if it finds it would be helpful to you. Mr. Putnam. Very good. Director Kincannon, if Congress fully implements the ACS in the fourth quarter of 2004, what can we expect to pay of the ACS, yearly, from that point until 2010? Mr. Kincannon. Well, Mr. Chairman, you know that I can't talk about future budget proposals that have not been reviewed in the administration and agreed to. The only guidance I could offer would be to go back to the administration's proposal for 2003, which would have collected ACS data for 9 months, covered by the balance from January through September. The estimate of cost there was about $124 million. If you move that from 9 months' to 12 months' coverage, that would increase that by one-third, or about $165 million a year; and you can extrapolate out, multiplying by the number of years. And of course this extrapolation doesn't include any factor for inflation or more difficult enumeration of households or that sort of thing, but that would be the best offer, the best estimate one could make at this time. Mr. Putnam. Well, that question was based on the fact that the President's budget request only fully implements ACS in the fourth quarter of 2004, which some of us had expected to be a bit earlier and wanted to make sure that the administration's commitment was still there. Mr. Kincannon. Well, the administration's commitment explicitly was to scale it up beginning in the fourth quarter of 2004; and that implies a commitment to be--it would be quite wasteful if there were not the administration commitment to follow through in 2005. And I assume that commitment is implied strongly, if not even explicitly, in the proposal for 2004. Ms. Cooper. And I would add to that the commitment is there. That's why it is included in the fourth quarter of 2004. Secretary Evans has testified, and he has said and talked so many times about the importance of implementing the ACS not only for doing a better job with the 2010 census, but for having the kind of data structure and infrastructure structure we need for this economy, for the largest and strongest economy in the world. And so we do have a strong commitment; the administration has a strong commitment. And we certainly hope that it does get fully funded, and we'd appreciate your support. Mr. Putnam. Under Secretary Cooper, Director Kincannon, we appreciate your testimony and the commitment that you have to improving the accuracy and reliability and innovation of the census. So, we will excuse the first panel now and take a 2- minute recess while we set up the table for the second panel. [Recess.] Mr. Putnam. We will reconvene the second panel. We will begin with the swearing in and the oath. Please rise and raise your right hands. [Witnesses sworn.] Mr. Putnam. Note for the record all the witnesses responded in the affirmative. I want to welcome all of you to the subcommittee. We appreciate the time and energy that you have set aside in preparation for this, and your insight, as the subcommittee and the Congress as a whole ramps up and prepares for the necessary changes to improve the accuracy and reliability of the 2010 census. We will begin our testimony with Mr. Reardon. Thomas Reardon is originally from the Philadelphia area. He attended Shippensburg University, where he graduated with a bachelor's degree in public relations. He has had a varied career including positions such as district executive with Hiawatha Council of Boy Scouts of America, the lead teacher in an alternative school, supervisor in a juvenile corrections facility, and is currently the executive director of the Fulton County Partnership, Inc., where he has served for 2 years. His wide range of experience has helped him succeed in bringing rapid growth to the Fulton County Partnership. We look forward to your testimony, and you are recognized for 5 minutes. STATEMENTS OF THOMAS REARDON, EXECUTIVE DIRECTOR, FULTON COUNTY PARTNERSHIP, McCONNELLSBURG, PA; DR. JOSEPH SALVO, DIRECTOR, POPULATION DIVISION, NEW YORK CITY DEPARTMENT OF CITY PLANNING; JOAN NAYMARK, DIRECTOR, RESEARCH AND PLANNING, TARGET CORP., TESTIFYING ON BEHALF OF THE U.S. CHAMBER OF COMMERCE; KEN HODGES, DIRECTOR OF DEMOGRAPHY, CLARITAS; AND RICHARD OGBURN, PRINCIPAL PLANNER, SOUTH FLORIDA REGIONAL PLANNING COUNCIL Mr. Reardon. Thank you, Mr. Putnam. Good morning. I've been asked to speak to you today about how we use the American Community Survey data in Fulton County. If I could direct your attention to the screens on the side, a small Power Point presentation for you. And I would like to welcome you to Fulton County. What I'm going to do today is, I'm going to tell you a story, not just any story, but a human story about the people in Fulton County. And in order to do that, I think I need to give you a little bit of background about Fulton County. So here is--I don't think you can see this on this map, but at the very bottom, in the center--unfortunately, it's cutoff-- is Fulton County. It is cutoff. Go ahead to the next slide, please. Fulton County is a small, 100 percent rural county. And perhaps the population of the county gives you a clue of that. According to the 2000 census data, it's 14,261 people. So it is very small, and it is a class 8, in Pennsylvania, county. That's on a scale of 1 to 8, 1 being something like Philadelphia, 8 being Fulton County and a few others. We are geographically isolated, and I think that's a key there, as we have mountains to the west, the north, and the east, and we are bordered by Maryland on the south. If you go to the next slide, I will break that out even more in terms of our population. According to the ACS data, you can see the median age is about 36\1/2\ years. You can review that yourself. Let me go to the next slide. As I said, we are geographically isolated. And I think that's a key, that we don't get a lot of contact with the other areas in Pennsylvania because of these mountains. They are not snowcapped mountains, by any means, but they're enough that if you are a low-income person and you may not have a vehicle, you can't get out of the county very well. Next, we are also an agrarian community; it has typically always been farms, family farms. But unfortunately, with the failure of so many family farms, we are moving toward a more manufacturing and industrialized community. So now that you know a little bit about Fulton County, just a little background there, let me go ahead and tell you what we are doing with the ACS data now as we go into the next slide. We have a flu vaccination clinic that we use. And this is one of my favorite examples. We used the American Community Survey to determine the number of vaccines to purchase. We knew from previous flu vaccination clinics that about 31 percent of our seniors would participate. We added a few more for other high-risk people. And using ACS data, we determined that we needed to purchase 650 vaccinations. Had we used the 1990 census data, which was only 6 years old at the time, we would have been off by 5 percent already. So we also had to use the data to divide the doses among the senior centers. In a small community, it's very important that we not slight anyone. If we don't send enough to the south end of the town, they will be upset at us. And surprisingly-- you'd be amazed how much time was spent in a committee trying to determine, how are we going to figure out how much of this vaccination goes to each of these senior centers. The ACS data, we used it, we used the percentages that it gave us; we were within five doses at each senior center. It was amazing. Next slide. We have a dental clinic. We have used the American Community Survey data to justify the need, based on the low-income population. We used that data to receive a grant for $200,000 for that dental clinic, to expand that clinic; and as a result, we have served more than 450 low-income patients in our dental clinic. Go to the next slide. We have an employment transportation assistance program. Now, in Fulton County we have one major employer, and that's JLG. They produce industrial lifts like the one you see in the top right corner of this slide. You probably recognize them; they are orange and yellow, you have probably seen them before. They are the only employer in the county, for all intents and purposes. When the economy is doing great and people are building, there's a huge need for these lifts. But when the economy is not doing great and people are not building, there is no need. And so, within a year, Fulton County at one point went from having the highest rate of employment in the State to the lowest rate of employment in the State. The census data didn't show us that. You know, living in Fulton County we know that this is the case, but we can't express that to funders or people who are willing to fund that. Using the 1990 census data, we applied for a grant for this Welfare to Work transportation program, got $6,000. Using the ACS data from 1996, we were able to justify $60,000. So there was a tenfold increase in what we were able to justify. Next slide, please. And how do we plan to use the data in the future? Quite simply, up-to-date statistical information equals more accurate use of our money and our efforts. We are a small county, we're a small organization with limited resources. We need to focus our attentions, we need to be very cost efficient and cost effective--obviously, better planning for more accurate identification of trends. If we can see something happening in a small part of our community, we can reach out there and prevent that from becoming a major problem. And by preventing those problems, we are saving tax dollars by--you know, an ounce of prevention is worth a pound of cure. So, thank you very much. Mr. Putnam. Thank you very much. Who is the Congressman from Fulton County? Mr. Reardon. Bill Shuster. Mr. Putnam. Very good. [The prepared statement of Mr. Reardon follows:] [GRAPHIC] [TIFF OMITTED] [GRAPHIC] [TIFF OMITTED] [GRAPHIC] [TIFF OMITTED] [GRAPHIC] [TIFF OMITTED] [GRAPHIC] [TIFF OMITTED] Mr. Putnam. Our next witness is Dr. Joseph J. Salvo, the director of the Population Division, Department of City Planning, city of New York. He has worked there for 20 years. The Population Division is one of the largest public sector users of census data in the Nation, and has a long history of involvement with all aspects of the decennial census. The Population Division coordinated New York City's address list review effort for the 2000 census, and provided technical support for local and Federal outreach operations. Dr. Salvo's recent work includes research on the residential settlement of immigrants, 2000 census methods, and the American Community Survey. He serves on the National Academy of Sciences, the National Research Council panel on Future Census Methods, and is a former President of the Association of Public Data Users. He was an editor and author of the Encyclopedia of the U.S. Census, and is the author of many articles on the demography of immigrants in New York. Dr. Salvo received M.A. and Ph.D. Degrees in sociology from Fordham. In 1995, he was a recipient of the Sloan Public Service Award from the fund for the city of New York. You have a lot of the same problems Mr. Reardon has, don't you? Welcome. You are recognized. Mr. Salvo. Thank you, Mr. Putnam. Thank you for inviting me today. I appreciate it very, very much. In the interest of full disclosure, I want to begin by saying that some of the research that you are going to be hearing about in a few moments was supported by a grant from the Census Bureau to the Department of City Planning Fund, a 501(c)(3) that was established several decades ago to enhance research activities at the Department of City Planning in the city of New York. Two decades ago, local entities, including New York, challenged the Census Bureau to provide portraits of neighborhoods more than once a decade. However, it wasn't until 1991, when consternation over the lackluster results of the 1990 census caused several in Congress to press the Census Bureau to find a better way, that the idea of the ACS was pursued in earnest. With the support of the Congress, the Census Bureau has now pilot-tested the ACS for more than 8 years and brought the survey to a point where national implementation is ready to occur. So what is it about the ACS that should make it a priority in this era of budget austerity? There are two main reasons that I want to talk about today. First, as a source of useful social and economic small area data, the ACS does a better job than the decennial census, which likely reached the limits of its capability in 2000. And, second, cost-effective government requires current information, which the ACS provides. Regarding the former, we have evaluated the quality of socioeconomic data from the ACS against similar data from the 2000 decennial census in Bronx County, one of the five boroughs of the city of New York and one of the ACS test sites. What we found was that the 2000 census did a great job counting Bronx residents, many of whom were in historically undercounted groups in neighborhoods that were among the poorest in the Nation. Measuring social and economic characteristics, however, was quite another matter. The census long form fell on hard times in the Bronx in 2000. It appears that many forms were returned with missing information or, even worse, literally no answers to the long- form questions, such as those on education, income, language, and birthplace. More than one of every five census long forms in the Bronx had to be dropped from the pool of questionnaires used to create estimates because they failed to achieve a threshold designating them as minimally complete. The fact that a majority of these questionnaires had little or no information on them usually means that the census enumerators failed to make direct contact with members of the household. In contrast, we have found that the ACS is a better vehicle than the census for collecting data on the characteristics of the population, because the survey's methodology uses better- trained professional interviewers who know how to collect data from sometimes reluctant respondents. Our research shows that followup enumerators in the 2000 ACS were far more successful in obtaining critical information on occupation, birthplace, and income than in the 2000 census. Concerning the second point, the timeliness of data, we are the data hub for city agencies in the city of New York and for organizations that do business in the city. My staff and I have a first-hand, on-the-ground view of the importance of data for planning activities and for the delivery of services. And, as was mentioned earlier, planning the future of Lower Manhattan is a case in point. Accurate knowledge of the characteristics of people who live in Lower Manhattan neighborhoods helps planners make decisions on development that is suitable for future residents, for example, the type of housing and the need for new schools and other facilities. Data on occupations, industry, commuting patterns is essential in evaluating the need for transportation infrastructure. Namely, which way a tunnel, a bridge, should go is literally dependent on the level of commuting into and out of areas. The 2000 census data are now obsolete for this purpose, given the population movements and changes in the area associated with the aftermath of September 11th. Without an alternative to the traditional census long form, we will have to wait until 2012 for a post-September 11 view of the city because there is no way at present to gauge change over shorter periods of time. With such a huge investment in infrastructure associated with rebuilding Lower Manhattan, it is reasonable and cost effective to expect that decisions be based on current information about residents and commuter flows. Yet, this is not the case. More generally, the planning and delivery of services in New York City occur largely within the context of 59 geographic units, known as community districts. Created in the late 1960's, these districts are aggregates of neighborhoods represented by community boards with members whose job it is to make officials within city government aware of the changing needs of the communities they serve, from day care for working mothers to transportation for the elderly. We use long-form data to target districts for English language proficiency programs, and we identify areas with large numbers of working families with children that have fallen into poverty and are in need of health insurance or other government intervention to buffer the effects of an economic downturn. But changes in immigration patterns and shifts in the economy do not follow the decennial cycle of data, rendering such data obsolete and compromising our capacity to establish priorities for spending. If the ACS is allowed to go forward, we will not have to wait 10 years for updated statistical portraits of these districts because data will be available every year. In summary, every day my office receives requests from local agencies and community service providers who look to us for data in support of programs to meet the needs of our population. Local nonprofit community organizations applying for funds to rehabilitate housing, transportation planners trying to figure out how best to run ferry service across the East River and the Hudson. They are all looking for information to make decisions. And while the issues and goals may differ, the process is the same for all good governments, both urban and rural. Having people come to you for this purpose is both an honor and a challenging responsibility. We constantly are asking ourselves, how do we get it right. That's the key to effective government, trying to get it right. But we can't get it right unless we have data. And ill-informed decisions result in wasteful spending, something that no government, large or small, can afford. It is important that the Congress support activities that are cost-effective for local government decisionmaking, so we can make the most of our resources. What we do not have in dollars, we must at least partly make up for with wise decisions. Therefore, we in New York would like to urge the Congress to continue its commitment to innovation by strongly supporting the national implementation of the ACS so that it can be incorporated as a replacement for the long form in 2010. Time is now of the essence, since the 2010 census planning hinges on the implementation of the ACS. We urge the Congress to act in a timely and decisive way. Thank you very much. Mr. Putnam. Thank you very much, Dr. Salvo. [The prepared statement of Mr. Salvo follows:] [GRAPHIC] [TIFF OMITTED] [GRAPHIC] [TIFF OMITTED] [GRAPHIC] [TIFF OMITTED] [GRAPHIC] [TIFF OMITTED] [GRAPHIC] [TIFF OMITTED] [GRAPHIC] [TIFF OMITTED] [GRAPHIC] [TIFF OMITTED] [GRAPHIC] [TIFF OMITTED] [GRAPHIC] [TIFF OMITTED] Mr. Putnam. The subcommittee did its best to find the best and the brightest in both the rural community and the urban community, and I feel confident we did that with you and Mr. Reardon. So we appreciate you being here. We'll move on to the private sector now, and hear from Joan Naymark, who is director of research and planning for the Target Corp. Her department is responsible for research, supporting the store expansion program for Target, Mervyn's, and Marshall Field's. Before joining Target Corp., she was manager of population studies for the Upper Midwest Council and a research assistant in the Minnesota Office of State Demographer. Ms. Naymark is a member of the Census Advisory Committee to the U.S. Secretary of Commerce, representing the U.S. Chamber of Congress and business stakeholders. She is a member of the Population Association of America, and a past chair of that organization's Business Demography Committee. She received her B.S. and M.A. degrees in sociology and demography, magna cum laude, from Western Washington University in Bellingham, WA, in 1975 and 1978. She has been a speaker at national seminars and symposiums on retail geographic information systems and demographic topics. She has worked with the Census Bureau regarding business's use of census products, value-added reengineering and outreach efforts, and the 1997 through 2002 economic censuses and the 2000 decennial census. Welcome to the subcommittee. Ms. Naymark. Thank you, Mr. Chairman and Mr. Clay. I am really pleased to be with you today to speak on the behalf of the American Community Survey. I offer a strong endorsement of the American Community Survey, a widely and deeply shared view across the business community. The ACS is vital to economic development and for wise government and business decisionmaking. The ACS is an improvement over the census long form because it provides small area information annually instead of once a decade. I have three key points I'd like to share with you today. First, the business community needs timely and consistent long-form data for small geographic areas, as planned in the ACS. Two, the ACS is an important part of our country's economic infrastructure. And, three, the ACS deserves congressional support and funding now. We feel very strongly about all three points. So, first, the business community needs updated information on the characteristics of small areas, comparable across time and geography to make strategically and financially sound decisions. Let me share some examples of why these data are important to businesses on a daily basis from my own life at Target Corp. We use long-form census data to select locations for new stores, capital spending on remodeling and infrastructure, providing merchandise marketing and advertising to match the neighborhoods in which we operate our stores, planning our work force, and supporting our substantial community giving program. Target's new store site location decisions are made for the long term over 20 years. Our original stores built in the 1960's, I'm happy to report, are still operating. Making a wrong decision is not easily corrected. Building for the long term brings jobs, goods and services and economic stability to local communities. We serve all kinds of communities, but must understand their characteristics in order to tailor products and services to meet the needs of those residents. The transition of older communities into better- educated, younger family neighborhoods, or vice versa, is difficult to observe and impossible to measure without good- quality, small-area data. Neighborhood data helps inform a wide range of merchandising decisions. Home decor merchandise sells better in some area than others, so we analyze the age and mix of housing stock, household formation and composition. Pharmacy services, toys, clothing all appeal to different customer groups. Area characteristics change, but how do we know when and where that change is occurring? Long-form data identifies multicultural merchandise and bilingual signing opportunities for stores with rapid Hispanic and Asian population growth nearby. No private data vendor can measure ethnic change at the neighborhood level; it just can't happen. Annual ACS data would eliminate simplistic trending following each census. Target combines geographic information systems and computer models to leverage the small-area data in ways not imaginable 5 years ago across the country. The maps in my written testimony provide a spatial view of neighborhoods in metro Denver in the year 2000 and change in the 1990's. Without the ACS, these maps will remain in freeze-frame until the year 2013. Yet, measuring neighborhood change is highly important to our decisions. At what rate are new housing units being built? Do residents rent or own their homes? What is their economic and educational profile? Annual updates would allow forward-looking decisions, not mistakes, based on outdated information. Until as recently as 6 months ago, Target's research still used 1990 long-form data. It was better than nothing, but not by much. In other words, timeliness is a critical element of accuracy in this new century. Data that accurately described conditions in the year 2000 are historically interesting, but less relevant with each passing year. Point two, annual ACS data are an investment in the economic infrastructure of this country. Government and the private sector need to work from the same baseline of information--objective, reliable statistics--to make sure we are all moving in the same direction to make informed decisions in policy to support long-term economic growth. There is no viable alternative for the information collected in the census, and if Congress agrees, in the proposed American Community Survey. The Census Bureau alone is positioned to ensure we know as much about Bartow, FL, as we do about St. Louis, MO, as much about rural counties in Pennsylvania as New York City. Target Corp. studies all of them. We need consistent information across the board. A privately run organization couldn't replicate the conditions and infrastructure required to collect accurate, comparable data for neighborhoods of all sizes across the country. I encourage you to consider the economic value-added investment as you weigh the advantages and costs of replacing a 2010 long form with the American Community Survey. And my final point, just quickly, Congress needs to commit to the American Community Survey over the long term. With adequate sample size, field staff, and outreach efforts, partnerships would ensure the quality and accuracy of innovative efforts that we see the Census Bureau implementing now. It's at a time now where full implementation is wise and necessary to realize the promise of this information. We can't have fluctuating support, as I know you understand. We are firmly behind this process, but we can't get started and then not continue. We urge Congress to support the American Community Survey by committing the necessary funds now and in the long term to make the program a reality and a success for business, for our economic infrastructure, and for the good of our country. Thank you. Mr. Putnam. Thank you very much. We appreciate your comments, and look forward to the questions. [The prepared statement of Ms. Naymark follows:] [GRAPHIC] [TIFF OMITTED] [GRAPHIC] [TIFF OMITTED] [GRAPHIC] [TIFF OMITTED] [GRAPHIC] [TIFF OMITTED] [GRAPHIC] [TIFF OMITTED] [GRAPHIC] [TIFF OMITTED] [GRAPHIC] [TIFF OMITTED] [GRAPHIC] [TIFF OMITTED] [GRAPHIC] [TIFF OMITTED] [GRAPHIC] [TIFF OMITTED] [GRAPHIC] [TIFF OMITTED] [GRAPHIC] [TIFF OMITTED] [GRAPHIC] [TIFF OMITTED] Mr. Putnam. Now I recognize Ken Hodges of Claritas. He is director of demography at Claritas, a major supplier of consumer marketing information products. Mr. Hodges' responsibilities include methodology and evaluation for the Claritas demographic estimates and projections, and the incorporation of the U.S. census data in marketing information products. Prior to joining them in 1993, he spent 11 years as chief demographer at Donnelley Marketing Information Services. He has a Ph.D. in demography from Cornell, and remains active in the profession of applied demography. He resides in Ithaca, NY. Welcome to the subcommittee. You are recognized. Mr. Hodges. Thank you very much. I am a demographer with a company that provides information products to a wide range and large number of businesses. Businesses are prolific users of census data, usually in the form of value-added products tailored to applications including site selection and consumer segmentation. These applications require demographic data for very small areas, and the census is the best and often the only source of this type of information. The private sector has its own excellent data resources, but they cannot replace what we get from the census. Many private sector information products begin with the census, so the quality of these products and the decisions based on them depend on the quality of census data. Especially important are the data from the census long form, which provides detail on income, education, employment, language, and a number of items relevant to business decisions. And with a short-form-only census being planned for 2010, businesses have a major stake in the American Community Survey. Support and even enthusiasm for the ACS are growing in the private sector because the ACS is billed as a long form replacement with the bonus of more frequent updates. The frequent updates hold great promise and appeal, but long form replacement is the top priority. And for business users, long form replacement means data for small areas. And by ``small areas,'' businesses usually mean block groups, the level of geography provided by the long form, and we continue to be pleased that plans for the ACS continue to describe data at that level. Now, the ACS is an ambitious program, and some data users have expressed some legitimate concerns about it. But even these concerns help us make the case for the ACS. First, there is concern that controlling the ACS to Census Bureau estimates could introduce errors as there are known problems in some Census Bureau estimates. But problems with Census Bureau estimates should not dampen support for the ACS itself. Businesses already use information products controlled to these estimates as these estimates are widely used by the suppliers in building their value-added products. And there is reason to expect that the ACS would contribute to significant improvements in the Census Bureau's estimates program. For example, the ACS would require regular updates to the master address file, which should improve estimation capabilities. In fact, at Claritas, some of the most accurate estimates for small areas that we've produced in the last few years have been those based on ACS test data which are based largely on information from the master address file. It remains to be seen just exactly how the ACS and the Census Bureau's estimates program would be integrated, but the potential for improvement is with the ACS. Second, there has been concern that group quarters data have not been collected in the ACS and may have been a relatively low ACS priority. To qualify as a long form replacement, the ACS must collect information on the population in group quarters. But if, so far, group quarters seems to have been a stepchild of the ACS, it may have been a stepchild of the decennial census as well. Numerous errors in the census 2000 group quarters data already impair our ability to account for populations in college dormitories, nursing homes, military quarters, and other facilities. And we will live with these errors for the rest of the decade. In contrast, an ACS that collects information on group quarters could provide more timely corrections to errors of this type and would ensure better group quarters data in future censuses. Again, the potential for improvement is with the ACS. Third, there has been concern that delays in the full implementation of the ACS have pushed back or delayed the release of the first small-area data until 2010. These delays are unfortunate, but for most business purposes, 2010 would be acceptable as we would not expect 2010 census data to replace the old census until 2011 and 2012. Further delays could be a problem, but current timing is consistent with the goal of long form replacement. Finally, there has been concern that the schedule gives us insufficient time to test ACS data which would be complicated by 5-year averages, different residence rules, and other technical issues. The ACS data would pose significant challenges, and in an ideal world, we might do additional testing. But census data have never lived in an ideal world. I do not honestly know yet exactly how we would address all the technical issues, but I know that we would. It's what we do in applied demography. Again, the potential for improvement is with the ACS. And if we get a sustained ACS that is a true long form replacement, we would incorporate the information into those products which we provide to so many businesses. And if we do this every year, the ACS would significantly improve the quality of these products and better enable businesses to serve American consumers. Thank you very much for the opportunity to testify. And I look forward to your questions. Mr. Putnam. Thank you very much. And we appreciate you being here. [The prepared statement of Mr. Hodges follows:] [GRAPHIC] [TIFF OMITTED] [GRAPHIC] [TIFF OMITTED] Mr. Putnam. Our final witness for this panel is Richard Ogburn, who has almost 30 years of international experience and development planning in State and regional policy analysis. He currently is principal planner for the South Florida Regional Planning Council, a planning and public policy agency for this urbanized but environmentally sensitive region of 3 counties and 68 municipalities and 4 million residents, over a third of whom are foreign born. Mr. Ogburn is responsible for the Council's State Data Center Affiliate program, and performs demographic and economic analysis of the region to support the strategic regional policy plan for south Florida, which guides implementation of Florida's landmark growth management legislation in the region. He also works with local governments and service providers in the region to improve the use and understanding of demographic and economic data about the region, including Census Bureau products. Prior to joining the South Florida Regional Planning Council in 1989, Mr. Ogburn spent 15 years working for public planning agencies for the primary sector in the state of Bahia, in the northeast of Brazil, where he first arrived as a Peace Corps volunteer. He is fluent in both Portuguese and Spanish. Mr. Ogburn earned his bachelor's degree in liberal arts from New College in Sarasota, FL, and has Master's degrees in Latin American studies from the University of Florida--Go Gators--and in economics from the University of California, Berkeley. Welcome to the subcommittee. Mr. Ogburn. Thank you, Mr. Putnam. And it's a pleasure to be here. It's an honor to be here today to address you with regard to the American Community Survey. I have been asked to share some of the experiences that we have had working with businesses, community organizations, planners, policy analysts, and decisionmakers in Broward County, one of the ACS sites, and the rest of the south Florida region as the Census Bureau has carried out the pilot phase for developing the approach to continuous measurement. The board of the South Florida Regional Planning Council believes that full implementation of the American Community Survey will bring about a sea change in how we plan at the local level. The ACS will support more effective allocation of scarce public resources in our communities by enabling us to better understand the need, more accurately target Federal, State, and local program resources, and better assess the impact of those resources. As local governments and community organizations across the Nation assume an increasing responsibility for enhancing the quality of life in their communities, more current and better- quality information is an essential tool. Businesses in south Florida have little choice today but to either purchase or develop their own local market statistics to guide decisions, although such intercensual estimates are generally less reliable in fast-growing regions of the country like south Florida. Annual household characteristics of the population are available today only for large geographies, yet programs are targeted at local communities and neighborhoods. Data at that level of geography is available only once every 10 years. The American Community Survey builds on the decennial census, which we consider the ``gold standard'' for understanding the demographic and socioeconomic characteristics of our communities. Using a combination of tried and true methodologies, along with innovative new approaches, the ACS will ensure that the information we need is collected with a consistent approach across all jurisdictions. Without a recognized source for information with which to plan and evaluate programs and to understand our markets, we would be forced to divert scarce program resources from services for people and job creation to costly local surveys and other information gathering. By enabling us to strengthen our economies and our communities, the ACS will contribute to enhancing the quality of life as well as the security of the Nation as a whole. The South Florida Regional Planning Council represents 68 municipalities and 3 counties, with a population of over 4 million residents, a region that's larger than 24 States. We work with a broad array of Federal, State, and local public sector organizations. We also provide information services to the businesses and nonprofit organizations as well as the general public in our region. The technical assistance we provide includes planning for land use and natural resources, transportation, economic development, affordable housing, emergency preparedness, hazardous materials, and human service systems. We also provide geographic information services and support for collaborative processes and consensus building. As an affiliate of the Florida State Data Center, we receive and disseminate Census Bureau data. In virtually all of the programs and projects in which we participate, we use demographic and socioeconomic data to develop our analysis of regional trends and to profile areas of the region. In my written comments I've identified some specific types of work that we do that would benefit from full implementation of the ACS, and I will be happy to answer any questions on those at an appropriate time. In south Florida, 176 new residents settle each day. That means 50,000, 60,000, 70,000 new residents each year. All of these need jobs, housing, transportation, water, schools, hospitals, etc. Seven out of every 10 of these new residents are foreign-born. Today, the foreign-born represent 40 percent of the region's population, up from 25 percent in 1980. That's 1.6 million people. Factors that are largely external to the region affect the pace and flow of immigrants from abroad, which makes it almost impossible to model the population. Shifts of the population within the region also play a key role in determining the pace and composition of growth in smaller areas in south Florida. In my written comments, I have provided some examples of the impact of the fast pace of growth, the shifts of population within the region, and the impact of natural disasters. Many of you will remember Hurricane Andrew that swept through southern Miami-Dade County in 1992. It devastated the city of Homestead. That city's population, which was almost 27,000 in 1990, is estimated to have fallen to under 19,000 by 1993, and then grown back to 32,000 in the year 2000. The only way that those estimates were able to be made was by going out and doing work on the ground separately from any existing statistical measurement procedure. It was necessary for the University of Florida and the county to go out together and work on making those estimates. I've also provided some examples of how we use the data and how we expect to be able to use the data in the future. Many of the uses today involve the development of needs assessments and strategic plans, affordable housing needs assessments for the comprehensive planning process in the State of Florida, tracking crime statistics in small areas in each county in order to target the use of resources, developing facilities expansion plans for our service delivery organizations, and fulfilling the requirements of the growth management legislation in the State of Florida through the comprehensive planning process in each and every local government. In summary, as local responsibilities grow, not having annual community level data to design programs, to monitor implementation, and to evaluate the results of those programs, as well as to support business decisions, is no longer an option. We use the data to provide technical assistance to our constituents, and they use the information to inform decisions that affect all of us. We believe that the American Community Survey offers the best option because it builds on the decennial census. It will make it possible to monitor and evaluate targeted program implementation, and it ensures trustworthy data for all, with the least expenditure of scarce resources. Mr. Putnam. Thank you very much. [The prepared statement of Mr. Ogburn follows:] [GRAPHIC] [TIFF OMITTED] [GRAPHIC] [TIFF OMITTED] [GRAPHIC] [TIFF OMITTED] [GRAPHIC] [TIFF OMITTED] [GRAPHIC] [TIFF OMITTED] [GRAPHIC] [TIFF OMITTED] [GRAPHIC] [TIFF OMITTED] [GRAPHIC] [TIFF OMITTED] [GRAPHIC] [TIFF OMITTED] [GRAPHIC] [TIFF OMITTED] [GRAPHIC] [TIFF OMITTED] [GRAPHIC] [TIFF OMITTED] [GRAPHIC] [TIFF OMITTED] [GRAPHIC] [TIFF OMITTED] [GRAPHIC] [TIFF OMITTED] [GRAPHIC] [TIFF OMITTED] [GRAPHIC] [TIFF OMITTED] [GRAPHIC] [TIFF OMITTED] [GRAPHIC] [TIFF OMITTED] [GRAPHIC] [TIFF OMITTED] [GRAPHIC] [TIFF OMITTED] [GRAPHIC] [TIFF OMITTED] [GRAPHIC] [TIFF OMITTED] Mr. Putnam. And as has been the custom, our ranking member will lead off with the questions. Thank all of you for your testimony. Mr. Clay. Thank you, Mr. Chairman. And thank all of you here. Let's start with Ms. Naymark. At our last hearing, Don Hernandez, representing the Population Association of America, and Linda Gage from California raised the issue of the quality of the population instruments produced by the Census Bureau. Can you explain to this nontechnical audience, why is it that these estimates are important to the American Community Survey? Ms. Naymark. Thank you, Mr. Clay. Accuracy is highly important to the business community as we use the information. I am not a statistician. I listen to the dialog and conversation between the Census Bureau and the stakeholder community about sampling frames and lots of statistical terms which I couldn't possibly explain to you. I do know there is a strong dialog. There is a strong concern with quality. Lots of issues were raised even at the end of last week in the Decennial Advisory Committee meetings about small data accuracy and the technical issues, coverage, and all the different measurements of quality. We have to have consistent quality across the country. We need to understand what the issues are, understand there are some which are more measurable than others, but quality is a key concern as we move forward. It's something that perhaps is unanswerable at this point. I would have to refer to people who are more knowledgeable technically. But quality is one of our primary concerns and issues. But I'm very comfortable with the process that I've been observing, about how the Bureau is addressing issues of accuracy and how they expect to continue to test, develop, listen, partner, etc. Mr. Clay. Thank you for that answer. Mr. Hodges, it's my understanding that the residency rules for the American Community Survey require a person to be living at an address for 2 months to be counted. Migrant laborers often are not at a single address for 2 consecutive months. Do you believe that the procedures in the ACS are adequate to capture the migrant labor population in States like Missouri or California? Mr. Hodges. Certainly the residency rules and the differences between the ACS and the census are among those technical challenges that I described. I'm not prepared to comment specifically on the migrant population, but I would note that the core objective of the ACS is to identify population characteristics rather than counts, but that with the seasonal populations, there is an opportunity actually in the ACS to generally do a better job of capturing seasonal populations, whereas the census counts, according to usual residents, according to April 1st, you would collect data through the year and in some seasonal areas get a better sense of the size and characteristics of the population than you would with a snapshot long form. Mr. Clay. I see. Thank you for that answer. Mr. Chairman, I will have to cut my questions short. But I appreciate the opportunity to talk with the panel. Thank you. Mr. Putnam. Thank you, sir, for your interest. All of you are in agreement that the ACS is a superior tool to the long form; is that correct? Is there anyone who disagrees with that statement? So, that being the case--and of course you heard the first panel with the Census Bureau and the Department; obviously they believe the same--is there anyone out there that you are aware of that thinks that it's a bad idea to get rid of the long form and go to the ACS? Is there any group in the private sector? Is there some group of scientists somewhere, or demographers or sociologists who think that we are making a big mistake and we just didn't invite them to the panel? Are you aware of anyone out there? Dr. Salvo. Mr. Salvo. There are concerns within the community of transportation data users that the estimates produced by the ACS be based on sufficient sample size, and that the issues involving residents and the lack of a single time point--the fact that estimates are created over a series of years, there is concern within that community about the quality of these numbers--and they have called for the Census Bureau to continue to pursue their research on how best to refine numbers on journey to work, on commuting. That is a concern that I am aware of that the Census Bureau is attempting to address. Mr. Putnam. Anyone else? Have the rest of you heard that? South Florida Regional Planning Council transportation issues are huge for you. What have you heard from your road builders and TPOs and MPOs and everyone else involved? Mr. Ogburn. What we hear is that, yes, there are some concerns about quality. But I'd like to address the issue more broadly, I think, than just the transportation planners. And I believe that we all understand that this is a new methodology. It's a new way of collecting and making use of the data, and there will be a learning process for all of us. And I think it's really important to understand that the Census Bureau has a process in place, at least as we perceive, to attempt to develop answers to the questions as they come up, to anticipate many of those questions and to have the research done ahead of time. You can't transition from a once-every-10-year survey focused on April 1st of each decade to a month-to-month survey without some very substantial methodological changes. And it will cause a great deal of disruption, it seems to me, among those of us who do planning on a regular basis, in the beginning, until we learn how to use the data. And I would suggest that's an important part of the roll-out of the ACS on a national level, in making sure that there are opportunities for those of us who are engaged in planning activities at the local level to learn how to use the data appropriately. But I frankly believe that those issues will be overcome as we move forward in the national implementation. Mr. Putnam. Mr. Hodges. Mr. Hodges. I will volunteer that I was once one of those who is very skeptical of the American Community Survey. And this dates back to the mid-1990's when it was first proposed. And I think it's fair to say that the early descriptions of this program were not all that appealing to those of us with a major stake in small-area data. But I would like to point out that through professional organizations--we worked extensively with the Census Bureau, and the Census Bureau's ACS staff has been very responsive to the concerns that we have expressed--and that over the years the ACS has evolved into a product that is much more appealing to those of us with a stake in small-area data, so that even though it's--there are some who have more concerns than others, it is a much more appealing product right now, thanks, I think, to the collaborative work with the Census Bureau. And we look forward to that continuing. Mr. Putnam. Mr. Reardon, did you want to add anything to that, while I have you? Are you fully satisfied that the concerns of rural communities across America, that those concerns are met by the ACS? Mr. Reardon. Absolutely. I don't know what we would do without the data anymore, the fluctuations in a rural community are so rapid and so vast. In a population of 14,000, the daily obituaries change the face of the county. We need this. You know, is Joe working today? I don't know. And when we look at the census data in a rural community, were we having a good day when they did that? If we did, we don't qualify for a lot of grant funding. So the American Community Survey data really shows us a clearer picture of where we are at today, and I believe it's perfect for a rural community. I couldn't see how we could get along without it anymore. Mr. Putnam. Mr. Hodges raised the issue of the Census Bureau working with the professional associations and those of you who are on the front lines to improve upon the ACS model. Is there any area of concern that any of you have where they have not sought the appropriate input, or the outreach has been lacking in preparing for this transition to a new mode? All right. Very good. The information itself, the content of the questionnaire, is it up to date? Is it current? Are we asking the right questions? Are we sampling correctly and are we seeking the right data? Ms. Naymark, from the private sector. Ms. Naymark. The long form of the American Community Survey covers a lot of ground, and I know that there's an issue of respondent burden on the American public. But the questions included describe the very basics of the demographic, economic, social, housing structure which when compared, one against the other and with external information, I think are very basic. I know all questions that are included have been thoroughly examined by the Bureau. They all have some legislative or program needs for being on the questionnaire. But from our perspective, when combined together, the information in the aggregate described communities and characteristics which are absolutely essential for understanding change over time and across small areas. Mr. Putnam. Anyone else? Dr. Salvo. Mr. Salvo. Just in contrast to what was said earlier, I mean, the neighborhood I live in, broadly defined, would have 14,000 or 15,000 people in it, and everything that was just said applies to my neighborhood in an inner city area. It's so appropriate to have the two of us comment on this because, in effect, I have the same issues that this gentleman has. I have the same problems I need to deal with in an effort to provide services to people, in an effort to get funding I wanted to bring an 8 X 10 picture in here of the look on my face when somebody comes to me and says, how are we doing, and I cannot tell them how we're doing. I don't want to use the word ``guess,'' but it gets pretty close to that sometimes. And sometimes decisions ride on things that I say, and that's--the ACS is a relief in some ways to those of us who are in this position of having to steer people to help people out, and despite the bumps in the road--and there are going to be bumps in the road--it is a path that we want to pursue. Mr. Putnam. Anyone else? Mr. Hodges. Mr. Hodges. I'll just note quickly that if the census and ACS were left to the private sector, the questionnaire might be much longer than it is already. There may be policy concerns that will have the content of the ACS evolving over the years, but we recognize that the census and ACS are Federal operations for Federal purposes. We derive tremendous benefit from them, just the same, and expect to continue to do so. Mr. Putnam. Ms. Naymark. Ms. Naymark. I would simply add, in the best of all possible worlds, from a business perspective, we would love to have the American Community Survey and a 2010 long form. As I'm using 2000 census--the long form census, I keep thinking, now, why is it going to be a good thing that I won't have this ever again, because it's incredibly powerful information. But, in sum, the tradeoffs of having annual information, along with the bumps in the road, in trying to understand moving averages and the different characteristics--seasonality, etc.--will be a very rich source of information that they think will far outweigh another long form. So we understand we cannot have that, we can't have both, but long-form data are very powerful for us. Mr. Putnam. All of you are familiar with the rising levels of concern about privacy and confidentiality and their impacts on response rates. What are you observing in the individual spheres of influence in terms of microlevel trends along that area that we should be aware of and the Census Bureau should be prepared to adjust to? And, second, do you feel that the confidentiality provisions of Title 13 are adequate? I'll let you start with the first half, Mr. Ogburn. Mr. Ogburn. I certainly think the confidentiality requirements are adequate, and the history of the Census Bureau, I think, with regard to preserving confidentiality is a good example of how that has been done, and it has been a very good one. The efforts that were made during the 2000 census to conduct outreach to the many diverse populations that we find in south Florida included an effort to reinforce the commitment of the Census Bureau to confidentiality, and I think it was largely that and the use of people who had been previously selected from within some of those communities that allowed the 2000 census to be much more successful at completing a count of the population in south Florida. I think something that we don't bring into the conversation very often, but it occurs to me and has been the subject of some discussions among some of us in south Florida, is that under the circumstances an awful lot of administrative records data is being used today increasingly to attempt to answer the questions that we're unable to answer because we don't have year-to-year small-area data. The power of geographic information systems is enabling local organizations to go out and establish partnerships with those who have individual people's data and their addresses; and we attempt to solve some of the questions that we address on a day-to-day basis in our planning activities by using that data, with guarantees that we must sign for confidentiality in the use of that data, to be able to understand these phenomena, to be able to better understand how to direct scarce resources into the communities that we serve. And the possibility that we will have annual ACS data will make it much less necessary to delve into that terrain. It will make it less common that we will be pursuing individuals' data. The use of a sample which can be tabulated at a block group level is a much less intrusive approach than the use of the administrative records data that we're being forced to move toward in the absence of ACS data. I don't know if it's possible to present that to the public to garner additional support for voluntary participation in the census. So I'm not sure what the answer to that is. But I personally believe that we run many more risks of invasion of our privacy if the use of administrative records data is allowed to advance in order to answer these questions in lieu of having the ability to have that data coming out of a sample that can be dealt with by a government entity that has a long, well-established record of protecting confidentiality. Mr. Putnam. Thank you. Anyone else? Dr. Salvo. Mr. Salvo. It's an interesting observation that for the 2000 census, the Census Bureau, we think, in New York City did a fine job in counting. And that's what the census does best; it counts very, very well. As I indicated earlier, it's almost ironic that by increasing the count and reaching out to people that you've probably never have found before, you, in effect, have exposed a problem, which is this problem in getting people to respond to the long form. The people who are very tough to reach are the people who are going to be most reluctant to tell you about their employment and income and so on. What we've observed about the ACS is that the interviewers have this ability to educate people, to let them know about the survey, to talk to them, to relate to people in a way that the temporary work force that was used in 2000 could not. I, like my colleague here, was also very reluctant when I first heard about the ACS plan. What won me over was exposure to the interviewing teams that go out in nonresponse followup to elicit responses, their capacity to get people to feel comfortable providing them with information and to educate them about the importance of that information, sometimes under very difficult circumstances. And as we reach more and more of our population and as we go into those places and approach the hardest to enumerate, we need to have people like that asking the questions about employment and income, because otherwise, we're not going to get that information in any useful form. Mr. Putnam. Mr. Reardon. Mr. Reardon. Just in an experience that we had, one of the ladies who works in my office--she'll tell you she used to be a senior citizen, and she received one of the surveys. And she came into the office and she said, I know you are aware of this. What is this? And I said, well, there's a number to call if you have any questions. She came in the very next day, very excited. They handled her question so well, she was pleased and excited to fill out the survey. So I commend the Census Bureau on the people that they have to answer those questions. She was very nervous about it, and after one phone call, she was not only at ease with it, she was excited, they explained it in such a good way. So fortunately, living in a small county, I can talk to some of the people who have filled out these surveys, and we just run into them occasionally. Mr. Putnam. Super. Anyone else? Ms. Naymark. Ms. Naymark. There is nothing more important than protecting the confidentiality of the information. I feel very confident in the Census Bureau's record at protecting the private information that is collected. There's nothing more important over the long term. The business community has similar issues. What we're hearing from our guests and throughout the business community is how important and increasingly important the issue of privacy is--education policies demonstrating, you know, your record, both for business and for the Census Bureau--working with partnerships for the Census Bureau to help the people who would be responding understand, highly trained interviewers, all of those things are highly critical to maintaining that trust, because once breached, you know, it is impossible to go backward. Mr. Putnam. Mr. Hodges for a final word. Mr. Hodges. Very briefly, a similar situation to what Mr. Ogburn described exists in the private sector where we are seeing two different types of applications, those that do involve the use of individual data, targeting individual consumers by name and address, and those which, by contrast, focus on neighborhood-level data. In none of the individual consumer applications that I'm aware of has there been any interest at all in working through the census or the ACS, it is always through the private consumer data bases; so that I've always viewed that the census and the ACS would fit into this as well. The ACS and the census would always be the contrast, those applications involving neighborhood-level applications, preserving confidentiality of the individuals. Mr. Putnam. Thank you very much. I want to thank all of you on the second panel and all of our witnesses for their testimony today. The subcommittee looks forward to working with all of you as we move toward a final determination on the ACS, which should be made very soon by the Congress. I also want to thank Mr. Clay for his participation and his interest in these issues. In the event that there are additional questions we did not have time for today, the record shall remain open for 2 weeks for submitted questions and answers. I want to thank you again for coming over here. We had a very balanced second panel, rural America, inner city America, very international flavor to it; and certainly the private sector's influence as well. So you added to the dialog greatly. With that, the meeting is adjourned. [Whereupon, at 12:12 p.m., the subcommittee was adjourned.] [Additional information submitted for the hearing record follows:] [GRAPHIC] [TIFF OMITTED] [GRAPHIC] [TIFF OMITTED] <all>