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obama became a brand that 20 million young people engaged with. #mands08 |
we think the brand is becoming a more complicated construct. at its base is integrity @dtapscott #mands08 |
wow. this obama campaign analysis is amazing. too much to tweet. #mands08 |
iphones made supporters field managers with obama iphone app #mands08 |
tapscott: Obama didn't run a campaign; he created a platform #mands08 |
400,000 people blogged on barackobama.com. 200,000 events were held #mands08 |
the youth vote enabled Obama to take florida #mands08 |
young voters came on 2/3 in favor of obama on election day. #mands08 |
it was because of the millennial vote obama got the nomination #mands08 |
@dapscott commercial break : www.growingupdigital.com :-) #mands08 |
Obama made new media separate reporting to the CEO on campaign. #mands08 |
2/3s of the views of Palin/Fey was online, particularly the Katie Couric interview. #mands08 |
@dtapscott 20 million messages were sent each month duriing the Obama campaign. #mands08 |
@dtapscott 67% of Obama's funds were raised online.#mands08 |
@cwood this is sloppy reporting by me. i have 5 windows open monitoring stuff, plus listening to the event. #mands08 |
@cwood he actually said president elect... my bad. #mands08 |
for those following the coverage, please feel free to join in on the convo. http://tinyurl.com/6mayau #mands08 |
@ericasteller yes. @kdpaine is the queen of social media measurement. thx. #mands08 |
Ogilvy's Featherstone asks, "if your media team was running obama's campaign, would he be president today? #mands08 |
Cisco: some of it is intuition. #mands08 |
