United States Department of Agriculture Foreign Agricultural Service Circular Series FHORT 11-02 November 2002

World Horticultural Trade and U.S. Export Opportunities

Table of Contents

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Export Summary

U.S. exports of horticultural products to all countries in August totaled $896 million, roughly the same as August 2001.  The categories with significant increases in August were essential oils (up 40 percent to $76 million), processed fruit (up almost 6 percent to $57 million), and fresh fruit, (up 2 percent to $194 million).  The categories with the most significant decreases were fruit and vegetable juices (down 12 percent to $59 million), wine and beer (down 6 percent to $64 million) and processed vegetables (down 4 percent to $129 million). 

August 2002 exports to Canada, the top market, were up 11 percent from August 2001 to $301 million.  Exports to China climbed 29 percent to $16 million, while sales to Australia rose 46 percent to $11 million, sales to Singapore rose 25 percent to 11 million, and sales to Hong Kong rose 24 percent to $45 million.  August exports to the European Union (EU) dropped 9 percent to $131 million, while sales to Japan fell almost 3 percent to $109 million.   

Exports for the fiscal year (FY) 2002 period were about level with the same period in FY 2001 at $10.2 billion.  Tree nut exports were up about 6 percent to $1.1 billion for the October-August 2001/02 period, while essential oils exports were up 12 percent to $703 million, and fruit and vegetable juices rose about 1 percent to $673 million and fresh vegetables rose about 1 percent to $1.2 billion.  All of the other major categories declined.   

Exports to Canada rose 7 percent to $3.3 billion for the October-August period, while exports to the EU fell about 2 percent to $1.8 billion and exports to Japan fell 6 percent to $1.4 billion.  Exports to Mexico rose 3 percent to $900 million.  Exports to Korea rose 21 percent to $325 million, while exports to Hong Kong, and Taiwan dropped 10 percent, and 20 percent, respectively compared with the same period in FY 2001.  In addition to Korea, the fastest growing markets for FY 2002 to date include:  Russia, up 63 percent, India, up 30 percent, Kuwait, up 22 percent, the Dominican Republic, up 15 percent, Colombia, up 11 percent, the United Arab Emirates, up 7 percent, and Indonesia, up 6 percent. 

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New U.S. Trade Internet System Prompts Elimination of Statistical Tables and Charts on U.S. Horticultural Product Trade, Effective with the October 2001 Issue of "World Horticultural Trade and Export Opportunities."

The public now has unlimited access to the most up-to-date data on U.S. exports and imports of agricultural, fishery, and forestry products, to the 10-digit Harmonized System (HS) classification code level. The U.S. Trade Internet System allows users the flexibility to customize their data searches and save their criteria for repeated use. Users can obtain value or volume data for selected HS codes or commodity groupings to track trends going back to 1989.

To view the site go to http://www.fas.usda.gov/ustrade/ 
For more information on the U.S. Trade Internet System, e-mail usthelp@fas.usda.gov 

To access FAS Attaché Reports on line, please go to the following Internet address:
http://www.fas.usda.gov/scriptsw/attacherep/default.asp 

Search through the country and market reports prepared by FAS attaches covering over 20 horticultural and tropical product commodities and nearly 130 countries.

What's New on the Homepage?

The Horticultural & Tropical Products Division has introduced an enhanced feature on its homepage designed to bring the latest information to the public as efficiently as possible. The site will contain information on policy and technical developments affecting trade in horticultural commodities, as well as selected reports submitted by FAS overseas offices and special reports prepared by the division. The information will typically remain on the site for approximately one month, before being archived. For further information on this new feature, please contact Nancy Hirschhorn (202) 720-2974. Go to http://www.fas.usda.gov/htp/ and click on "What's New?"

SPECIAL ANNOUNCEMENTS!!! 

USDA Launches Production, Supply, and Demand Database Site

WASHINGTON, Aug. 26, 2002 – The Foreign Agricultural Service (FAS) announced a new on-line database web site that provides current and historical USDA data on production, supply and distribution of agricultural commodities for the United States and key producing and consuming countries. 

The data, which goes back as far as 1960, provides users with a complete global picture--all commodity-specific attributes, countries and years are available. Users can view all facets of the  database onscreen or download to a spreadsheet file.  Pre-defined tables categorized by commodity groups are readily available, or the user can create custom queries for specific commodities. Example: Barley

Argentina                2001     2002

Area harvested        240       250

Production             510        600

Yield                       2.13        2.4

The site includes 108 commodity groups and over 190 countries. The information will be particularly useful for commodity traders, agriculture importers, exporters, economists, producers, and researchers who can use the information to determine future prices, production levels, and demand for agricultural products.

The production, supply, and demand database site can be found at Internet address:  http://www.fas.usda.gov/psd

For further information, please E-mail:  PSDOnline@fas.usda.gov

Foodapest (Budapest, Hungary – November 26-29, 2002).

The U.S. Department of Agriculture/Foreign Agricultural Service (USDA/FAS) is organizing a U.S. Pavilion at the Foodapest trade show in Budapest, Hungary.  Products identified as having excellent market potential in Central Europe include nuts (almonds, peanuts, pecans), raisins and dried fruits (cranberries, prunes), seafood, distilled liquors, snack foods, prepared sauces and condiments, and miscellaneous grocery items.  There are a variety of ways you can participate:  purchase booth space in the U.S. Pavilion; order a customized package of meetings with potential business partners under our Dialogue Concept; or participate in the American Café.  What is an American Café?  For a small fee of $350, your sample products can be prepared and distributed at the show to potential customers by USDA/FAS staff.  Immediately after the show USDA/FAS sends feedback and leads, providing you with the opportunity to follow up with potential buyers.   For more information on any of these options, contact Sharon Cook/FAS Trade Show Office at 202-720-3425 or Sharon.Cook@usda.gov.

International Food and Drink Exhibition (London, United Kingdom – March 23-26, 2003). 

The International Food and Drink Exhibition (IFE) is the United Kingdom’s (U.K.) leading food and drink trade exhibition.  A biennial event, IFE attracts approximately 38,000 visitors.  IFE has a reputation for attracting U.K. buyers from key sectors of interest to U.S. companies – importers, retailers, and foodservice buyers.  It is particularly useful for new-to-market companies with shelf-stable or frozen grocery products.  Best product prospects include:  wine, beer, tree nuts, processed fruits and vegetables, fresh fruit, sauces and marinades, confectionery, snack foods, egg products, non-soy vegetable oil, organic products, soft drinks, bakery ingredients, seafood and frozen foods.  For more information on this USDA-endorsed show, please call Sharon Cook/FAS Trade Show Office at 202-720-3425 or Sharon.Cook@fas.usda.gov.

Last modified: Wednesday, July 21, 2004