#iab: "in any media measurement study, a relatively small % of users will be responsible for majority of observed behavior." interesting. 12:53 PM Dec 8th from Tweetsville |
#iab: good panel. Common currency is ad exposure, but underlying mechanics are different between tv (avg audience) and online (targeting). 12:43 PM Dec 8th from Tweetsville |
#iab Glenn Enoch from ESPN: rating points are really measures of viewing time. Sports viewers watch online for different reasons than TV. 12:40 PM Dec 8th from Tweetsville |
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#iab ESPN, Platform A, and Univision discussing tracking viewers across platforms. Still getting warmed up. My bet: action will be in Q&A. 12:32 PM Dec 8th from Tweetsville |
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Here at @IAB Audience Measurement Forum. Talking about measuring social media. Seems like there are Twitterers here... an opportunity? :) 8:57 AM Dec 8th from web |
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