Home
FDLP Marketing Plan |
|
|
Tuesday, 06 May 2008 |
The services provided by Federal depository libraries (FDLs) and administered by the U.S. Government Printing Office (GPO) are unique and essential to the American public, and together, GPO and FDLs can spread the excitement of utilizing FDLs to the fullest.
Many critical calls for help with marketing the services and benefits of FDLs and the FDLP have been made by the Depository Library Council and depository librarians throughout the country. In response to these calls, GPO is proposing a variety of marketing strategies and activities.
The FDLP Marketing Plan is designed to empower Federal depository libraries with the tools they need to market their valuable services to all audiences in the most effective way possible.
Here is a sample of some of the preliminary artwork that will be used in the upcoming marketing campaign:
Marketing Plan Survey Results
GPO recently put out a call for feedback on the new FDLP Marketing Plan with the release of the FDLP Marketing Plan Survey. View a summary of the results here.
Getting Started
- Promotional products are now available for ordering! GPO encourages all depositories to utilize the new products, along with the new strategies and tips provided in the Plan.
- The first FDLP promotional video is being finalized and will be available for download soon.
- The Marketing Plan, including all future revisions, will remain on the Desktop as a permanent point of reference.
- GPO will be disseminating announcements about campaign products and activities via e-mail lists, letters to Federal agencies, presentations at library events, and many other sources.
Please Note: Continuing to promote the FDLP through your everyday technical and public service library activities that enhance access to and services for U.S. Government information resources remains integral to the success of the Program. Information on these traditional library activities as they relate to the FDLP may be found in the Federal Depository Library Handbook and numerous other resources throughout the Desktop.
|
Last Updated ( Friday, 03 October 2008 )
|
|
New Item Number Procedure
GPO has begun to create separate item numbers for the online only (EL) format of the U.S.
Congressional Committee Hearings and Prints and related miscellaneous
publications, known as "Y 4's". Read more.
Administrative Notes (Ad Notes)
Separate Cataloging Approach
On October 1, LSCM adopted the use of the separate cataloging approach. Now the CGP will have a unique bibliographic record for each format of a document with links to all formats identified by LSCM catalogers. For more information about this new practice, read more.
FDLP Comm. Site Open Beta Test
Recently, GPO launched closed beta testing for the FDLP Community site. Based on the feedback received, we have implemented modifications and are ready for the next phase of testing.
|
Read more...
|
|
FDLP Site Migration
We are in the process of migrating the FDLP Desktop site content to our new domain. Click here to access the original FDLP Desktop.
|
Shipping Lists This Week
2009-0059-P 2008-0065-P
2009-0063-P 2008-0066-P
2009-0060-P 2009-0069-P
2009-0061-P 2009-0005-E
2009-0062-P 2009-0067-P
2009-0064-P 2009-0070-P
|
Read more...
|
|
CGP Quick Search
Catalog of U.S. Government Publications (CGP)
|