Toy Mobile Phones Recalled for Choking Hazard

NEWS from CPSC

U.S. Consumer Product Safety Commission

Office of Information and Public Affairs

Washington, DC 20207

FOR IMMEDIATE RELEASE
February 28, 2006
Release #06-099

Firm's Recall Hotline: (800) 445-8347
CPSC Recall Hotline: (800) 638-2772
CPSC Media Contact: (301) 504-7908

Toy Mobile Phones Recalled for Choking Hazard

WASHINGTON, D.C. - The U.S. Consumer Product Safety Commission, in cooperation with the firm named below, today announced a voluntary recall of the following consumer product. Consumers should stop using recalled products immediately unless otherwise instructed.

Name of Product: iPlay My First Mobile Phones

Units: About 50,500

Distributor: International Playthings Inc., of Parsippany, N.J.

Hazard: The toy phone's yellow antenna can detach, posing a choking hazard to young children. No injuries have been reported.

Incidents/Injuries: CPSC and the firm have received one report of the antenna breaking off. No injuries have been reported.

Description: My First Mobile phone is a red and blue flip style mobile phone with a yellow bear on the cover and a yellow hard plastic antenna. Inside the flip phone are five round orange numeric buttons, as well as a sun button. The phone sounds with various ring tones when the buttons are depressed. On the inside top cover on the phone is a mirror and a spinning star with a lady bug button. "Made in China" is printed on the back of the battery cover.

Sold at: Specialty toy stores nationwide from August 2002 through November 2005 for about $13.

Manufactured in: China

Remedy: Consumers should contact the firm to receive information on returning the product to receive a free replacement item of similar value.

Consumer Contact: Contact International Playthings at (800) 445-8347 anytime or visit the firm's Web site at www.intplay.com/recall.htm

Media Contact: Sue Tiece (973) 316-2500 ext. 232 or sue.tice@intplay.com